1. Mickaël Denié - 2011.02.22

2. t
the contex

3. Local
GLOBAL

4. Local
GLOBAL

5. Local
GLOBAL

6. GLOcal

7. “ Think globally, act locally
”

8. “ Think globally, act locally
”

9. “ Start locally, and scale globally
”

10. d
a is my playgroun
Chin
“ Start locally, and scale globally
”

11. d
a is my playgroun
Chin
“ Start locally, and scale globally
”
all
do som ething sm
Easier to

12. Globalization
changed the way we consume things

14. BUY Kleenex USE
Culture
TRASH

16. ing
the position

17. People don’t necessarily want stuff
but do want the benefits that this stuff fulfils.
Rachel Botsman

18. 20TH CENTURY 21ST CENTURY
CREDIT REPUTATION
+ +
ADVERTISING COMMUNITY
+ +
INDIVIDUAL SHARED
OWNERSHIP ACCESS
= =
HYPER COLLABORATIVE
CONSUMPTION CONSUMPTION

19. 20TH CENTURY 21ST CENTURY
CREDIT REPUTATION
+ +
ADVERTISING COMMUNITY
+ +
INDIVIDUAL SHARED
OWNERSHIP ACCESS
= =
HYPER COLLABORATIVE
CONSUMPTION CONSUMPTION

20. DRIVERS
CAUSING THE GROUNDSWELL
P2P RESURGENCE ENVIRONMENTAL COST
TECHNLOGIES Of COMMUNITY CONCERNS CONSCIOUSNESS

21. PRINCIPLES
MAKE THE SYSTEMS WORK
TRUST BETWEEN BELIEf IN IDLING CRITICAL
STRANGERS COMMONS CAPACITY MASS

22. SYSTEMS
PRODUCT SERVICE REDISTRIBUTION COLLABORATIVE
SYSTEM MARKET LIfESTYLES

23. SYSTEMS
PRODUCT SERVICE
SYSTEM

24. SYSTEMS
REDISTRIBUTION
MARKET

25. SYSTEMS
COLLABORATIVE
LIfESTYLES

26. TRUST

27. Great opportunities in public services!

28. “ Start locally, and scale globally
} ”
}
district city

29. Where could I find trust in cities?

30. Where could I find trust in cities?
Communities

31. NEIGHBORHOODS

32. SHIKUMEN APARTMENT BLOCKS

33. SHIKUMEN ʯ¿âÃÅ
SHARING NEIGHBORHOODS

34. SHIKUMEN
An architectural style for residential buildings in Shanghai
combining Western and Chinese elements that first appeared in the 1860s.

35. SHIKUMEN
share goods (public/private)
trust and confidence
autoregulation

36. PROBLEMS
WHAT’S THE CHALLENGE?
Create a public service based on Shikumen spirit
for people living in apartment blocks.

37. How to build a Shikumen?

38. PLACE
near roads
city center
accessible

39. CONfINED PLACE
close-open
private-public
safe

40. CONTROLED ACCESS
many entries
no sign up - free
monitored

41. SHARED INSIDE SPACE
big space
circulation
arborescence

42. INTERACTION
contact
meeting
link

43. SPREADING EffECT
word of mouth
crowd
network

44. GOAL
pride
-
Model Quarter
-
reward
shikumen-esteem

45. The whole Shikumen experience
-
Model Quarter
-

46. what is it?

47. Building trust online,
sharing stuffs offline.

49. SERVICE

50. SERVICE

51. SERVICE

52. Start to build your local social network!

53. Start to build your local social network!
1. Be introduced to people who are living next to you
2. Exchange reciprocal service with your neighbors
3. Boost the social relationships within your district

54. Public Private
no sign up need to be sign in
access to the platform access to the platform
participate

55. Public Private
no sign up need to be sign in
access to the platform access to the platform
participate
}
transparency build trust

56. user interface

58. HOME

60. - you join the service in 2 steps
- need to agree about the terms

62. MY NEIGHBORHOOD ACTIVITIES

64. ranking= total of services x 100 = ***%
total of neighbords

65. Can locate where you are.

68. NEIGHBORHOOD PAGE

70. PUBLIC PROFILE PAGE

72. verified account

73. people evaluate you

74. OWN PRIVATE PAGE

78. If people get stuck
enlarge their research get it done thanks to
community service

79. mockup

80. Please go to http://shikumen.mickaeldenie.fr/ to try the mockup,
and follow this steps: (what is in bold works in the mockup, otherwise it’s description)
1. Scroll the page, guess what the service is about
2. Then, you want to see if your neighborhood is active, so you click on “my neighborhood activities” button
3. There is a map, and you can locate yourself, in order to define your neighborhood. Click on the “locate me” button
(the map should load, and display your district)
4. Below, there is a frame with different tabs. Your place tab shows you the top active neighbors, the new neighbors
and the last services done in your district. The worldwide tab shows you the top sharing neighborhoods, the top active
neighbors and the new neighbors in the world. If you want to search and know more about a neighborhood, click on the “+”
tab.
5. When you’re on the worldwide tab, you can click on one of the neighborhood. for example, on Brooklyn.
6. You can click on view all, if you want to see more
7. Then, in «Top active neighbors», click on Andrew Borovsky to access to his profile
8. Now, you decide to sign in to the service (no need email or password, just click in sign in)
9. Here, you are on your own page. The map shows you your neighbors who’re asking a service. If you want, you can
reply to them by proposing a service in exchange.
10. Click on the other tab, to see what your neighbors are willing to do for you (their replies about what you’ve asked)

81. If you didn’t succeed to follow the previous scenario (this is just a mockup)
please go to this urls:
- http://shikumen.mickaeldenie.fr/
- http://shikumen.mickaeldenie.fr/my_neighborhood_activities.php
- http://shikumen.mickaeldenie.fr/neighborhood/Brooklyn_NYC-US.php
- http://shikumen.mickaeldenie.fr/_/andrew_borovsky.php
- http://shikumen.mickaeldenie.fr/_/mickael_denie.php

82. business model

83. key partners key activities value propositions customer relationships customer segments
communities > trust
platform development
sharing/ renting /
swaping / trading / ...
neighbors
free service networking
between neighbors
town council
town council reduction of
town council’s cost advertisers
key resources channels
targered local ads
software developers url
designers sms via mobile phone
cost streams REVENUE STREAMS
platform development fees for ad space
data storage costs (images/textes/...) subsidy form town council

84. what’s next?

85. Business Angels?
Startup Accelerator?
Bootstrapping?

89. A Melting?

91. Development by myself?

92. Thank you for your attention.