What do Monica Lewinsky, Cabbage Patch Dolls, cheap razorblades, outrageously expensive shoes and "Uh-Oh Moments" have in common? Not much, except they all can teach you a thing or two about raising your market value, attracting business opportunities and having more FUN while you do it. Join Michelle Villalobos, personal branding strategist and thought leader, for a fast-paced, story-based, in-your-face, forward-thinking, koolaid-drinking, pop-culture-inspired journey into the world of shameless – but never shameful – self-promotion. A sneak peek at the principles: The Lewinsky Postulate The Red Sole Effect The Cabbage Patch Criterion The Make Them BEG Mindset The Gossip Theorem (& The Hater Corollary) The Jessica Phenomenon The Uh-Oh Assumption

1. Shameless Self-Promotion
Rules to Live (& Work) By
with
Michelle Villalobos
(vee - ya - low - bos )
@mivi
1

2. My story.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
2

3. “what-the-heck-
is-she-doing-with-
the-money-we-
spent-on-her-
education” years
“intellectual” years
the “oye gringa” years
“I’m-not-hispanic”
years
3

4. ...no more
bosses
4

5. So I quit...
and ventured out.
5

6. uh-oh.
6

7. 7

8. 8

9. Fast Forward 5 Years...
9

10. Most
business is
incoming
10

11. Clients
• American Express (referral)
• Burger King (networking)
• LivingSocial (referral)
• Constant Contact (cold email)
• Lexis/Nexis (internet lead)
• US Medical Supply (US Med)
(referral)
• Origins (referral)
• Inktel Direct (referral)
• Uni-K Wax Centers (referral)
•Sudsies Drycleaners
(networking)
• Lloyds Bank (internet lead)
11

12. Prices have doubled, tripled &
for some services, even quadrupled!
12

13. I work with people I love
13

14. I further movements I believe in
14

15. I founded & run Miami’s largest
2-day conference for women.
15

16. What happened?
7 Rules To Live By
16

17. 1. The Uh-Oh Assertion
17

18. The Uh-Oh Assertion:
An Uh-Oh Precedes an A-Ha!
18

19. 2. The Lewinsky Postulate
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
19

20. “No matter what she
accomplishes or how she
reinvents herself to the public,
she'll always be the first lady
of scandal.”
By Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT
20

21. The Lewinsky Postulate:
If you don’t brand yourself,
then others will do it for you.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
21

22. 22

23. 23

24. Put your name on everything
you put onto the internet.
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
24

25. 1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
25

26. Capture
Attract Communicate
Spread
26

27. Ideal Model
ne
e-to-O Clients Community
O n become
Community
“percolates”
up to leads
Co
mm
uni
Fee cat
db e
ac
k
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com 27
27

28. 28

29. 29

30. 30

31. 31

32. 32

33. 33

34. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
34

35. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
35

36. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
36

37. The Lewinsky Postulate:
If you don’t brand yourself,
then others will do it for you.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
37

38. 3. The Red Sole
Effect
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
38

39. Havaianas
high
Nike
value
Christian Louboutin
Walgreens emergency
Betsey Johnson
VOLUME PROFIT
low high
price price
FORGETTABLE DANGER ZONE
low
value
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
39

40. The Red Sole Effect:
To raise your market value, you
must identify your “red sole.”
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
40

41. Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
41

42. Experiences you A “language” you’ve
provide invented or
Emotions you evoke repurposed
Rituals you’ve Unique assets
developed Patented equipment or
Your vision invention
Unique tools you’ve Results you’ve
designed or use generated
Unique ideas Roadmaps/processes
A proprietary process you’ve built
or model Intellectual Property
Awards/accolades/ Pain points that you fix
accreditations Promises
A unique background Guarantees
Partnerships Your “Story”
Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
42

43. Key Words: only,
invented, wrote, created,
___-est, proprietary
43

44. 44

45. 45

46. 4. The
Mindset
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
46

47. 47

48. 48

49. It’s the
difference
between
this...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
49

50. ...and this:
Photo Credit: www.Corbis.com
50

51. The Make Them BEG Mindset:
Story + Virality breeds DEMAND
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
51

52. Congressional
Committee
Transcript
Chairman:
“...not another
story; can you just
give us the
answer?”
Buffett:
“I’m sorry, that’s
just the way my
mind works”
52

53. Craft
your
“story”
53

54. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
54

55. Viral
Anti-Viral
55

56. 5. The
Cabbage Patch
Criterion
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
56

57. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
57

58. The Cabbage Patch Criterion:
Scarcity drives up PRICE
& can create a FRENZY!
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
58

59. 6. The
Gossip
Theorem
(& The
Hater
Corollary)
59

60. “It’s not WHAT you know.
It’s not even WHO you know.
It’s who knows YOU...
(and what they say about you
when you’re not around.)”
60

61. • talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
61

62. The Hater Corollary:
62

63. “Once you get to a
certain level, your niche
audience thinks you sold out and
the general public starts hating. It
happened to Microsoft, it’s
happening to Google, and soon it
will even happen to Apple.”
[...be prepared for it to happen to you]
63

64. Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
64

65. 65

66. Cheerleaders
66

67. Who’s in YOUR ring?
Who’s got your BACK?
Gather them close.
Who DOESN’T?
Dump them.
67

68. The Gossip Principle
(& Hater Corollary)
Create something that’s
worth spreading &
spreadable... then be
prepared for the haters.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
68

69. 7. The Jessica Phenomenon
69

70. 70

71. The Jessica Phenomenon:
Attitude is contagious.
71

72. Recap
• The Uh-Oh Assertion
• The Lewinsky Postulate
• The Red Sole Effect
• The Make Them BEG Mindset
• The Cabbage Patch Criterion
• The Gossip Theorem (& The Hater Corollary)
• The Jessica Phenomenon
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
72

73. Or ju st Goog le me!
MichelleVillalobos.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
73

74. Tough Love Time:
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
74

75. Questions
• Did you have any “uh-oh” moments?
What’s the inherent “a-ha”?
• Is your “personal brand” working for you,
REALLY?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
75

76. Are you known
for where you’re GOING
or for where you’ve BEEN?
76

77. Questions
• Do you have a strong niche and associated
USP? What’s your red sole?
• Do you see yourself the way the world
sees you?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
77

78. 78

79. Questions
• Does your personal brand make you
MONEY?
• Drive opportunities?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
79

80. If NOT, start here...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
80

81. 2
this is what
people SEE
HOW YOU LIVE
What you say
& do
WHAT YOU WANT
Future Goals &
Objectives
WHAT YOU BELIEVE IN
Principles & Values This is what
determines
WHY ARE YOU HERE? what people
Purpose see.
Start HERE.
WHO ARE YOU?
Innate Passions,
Talents & Interests
81

82. Or ju st Goog le me!
MichelleVillalobos.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
82