You don’t have to be a gaming company to develop VR/360 content for brands and business. Vote for this SXSW workshop and get the scoping and technical knowledge to start creating content and compete in the exploding VR/360 space.

1. VR IS HERE
WHERE AREYOU?HOW TO DEVELOP VIRTUAL REALITY FOR CLIENTS
A WORKSHOP FOR AGENCIES, VIDEOGRAPHERS, MARKETERS, AND BRANDS
SXSW 201 7 PANELPICKER

2. P R E S E N T E D B Y
C A R L O S H A N E Y & M I C H E L L E T R I P P

3. PARTS OF THIS WORKSHOP REQUIRE CARDBOARD

4. VIRTUAL REALITY
AUGMENTED REALITY
STEREOSCOPIC 3D
360 VIDEO

5. IT’S NOT JUST FOR GAMERS ANYMORE

6. The virtual reality market is expected to grow from
USD $1.37 Billion in 2015 to USD $33.90 Billion by 2022.
— MarketsandMarkets
“Virtual Reality Market” Report
Global Forecast to 2022"

7. There’s still time for ad agencies and
traditional video companies to do
pioneering work for brands and business.

8. But the opportunity won’t wait.

9. It won’t wait for you to get comfortable with VR.
It won’t wait for you to understand immersive storytelling.
It won’t wait for your clients to find a budget.

10. VR IS HERE.
WHERE ARE YOU?

11. This SXSW 2017 workshop is designed to help agencies,
videographers, content marketers, and brands
understand the VR scoping and creation process.

12. Don’t hide from VR.
Don’t hope it goes away.

13. Don’t convince yourself it’s for pimply gamers in basements.

14. Don’t be the one who finally joined Twitter in 2014.

15. Don’t be the one laughing at Pokémon.

16. Be the badass

17. Be the one envisioning new worlds
where consumers will soon be living.

18. And spending money.

19. YOUR CLIENT’S FUTURE MONEY

20. YOUR FUTURE PAYCHECK MONEY

21. This workshop will focus on tips and guidance for the
process, workflow, terminology, roles, and equipment
required to build a VR competency.

22. And make sense of VR terms like:
Augmented Reality
Immersive Reality
Artificial Reality
Mixed Reality
Monoscopic 360
Live 360
Social VR
CG VR
Stereoscopic 3D
Cinematic VR
Real-time VR
Shared Worlds

23. FOR AGENCIES
How to scope VR projects
How to build and structure a VR team
Elements of VR strategy

24. FOR VIDEOGRAPHERS
The different types of VR and 360 projects
The technical functions and decisions needed to produce VR
What types of equipment are needed to produce VR

25. FOR CONTENT MARKETERS
Ideas for VR and 360 content you can do right now
How to sell VR content to clients
How to integrate VR into the social ecosystem

26. FOR BRANDS & COMPANIES
How to evaluate a VR proposal
Where VR budgets should pull money from
How to sell VR to management teams

27. Come to the workshop prepared to ask questions
and share your own knowledge and experiences.
The world of VR is a new frontier.
We’re all in this together.

28. About the Presenters

29. Carlos Haney
@carloshaney
For more than 20 years, Carlos Haney has built a reputation as a driving creative force
behind hundreds of television and video productions including TV shows, documentaries,
commercials, and corporate video. As a Director/DP/Producer, Carlos is a multi-talented
filmmaker with a unique perspective on video creative and production that comes from
years of collaboration with agencies, production companies, fellow directors, and brands.
His work includes projects for NatGeo, Discovery Networks, History Channel, RIDETV, and
Science Channel, including a Director of Photography on NASA’s Unexplained.
Beginning his career in network television news and moving into commercial production
and corporate video, Carlos travels the world with Enlightened Images, the award-winning
video production company he founded in Texas.
Carlos’s VR/360 startup, EnlightenedVR, focuses on leveraging his years of video
storytelling expertise in developing 360° brand experiences.

30. Michelle Tripp
@michelletripp
After a career in advertising as an award-winning Creative Director and
Brand Strategist, Michelle has translated her passion for product development and
technology into an active career as a startup founder, mentor, and consultant.
In addition to writing and producing dozens of TV commercials and corporate videos,
Michelle has consulted Fortune 500 and publicly-traded companies in product strategy,
enterprise social media, marketing and brand strategy, and digital ecosystems.
Michelle currently consults startups in San Francisco, Texas, and New York in the
healthtech, fintech, energytech, and retail industries.
Since 2014 Michelle has founded three startups including social networking app Meetr,
machine learning platform Nextonomy, and in 2016 she partnered with long-time
video collaborator Carlos Haney to create EnlightenedVR, focused on developing
immersive experiences for business and brands.

31. tl;dr
Attend this workshop with seat belt fastened. Things will go fast.

32. Here’s your potato

33. Vote for
VR IS HERE.WHERE ARE YOU?
at panelpicker.sxsw.com
Follow us on social at:
@enlightenedVR
#VRisHere

34. Thank you