V3 Presentation on Social Media ROI

1. V3 Integrated Marketing

3. Old World Way to Reach Customers Banner Website Call Center Sales Rep Phone Lead Gen Direct Mail Search Phone

4. Old World Way to Reach Customers Direct Marketing = Fire Hose

5. New World Way to Reach Customers en Sales Rep Call Center Website IP TV Rating Sites Social Video TV Print E-Mail Banner Mobile Blogs Community Organic Search Lead Gen Direct mail Paid Search Widgets

6. New World Way to Reach Customers Brand Marketing = Envelope them in a Fog

8. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

9. How Does This Impact Your Business?

10. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

11. 74% Percentage of small business owners that say social media helps them close business. Source: Inc Magazine - http://bit.ly/amD4kP

12. Companies with more indexed pages on Google, Yahoo and Bing generate more sales leads. Every 50 to 100 incremental indexed pages can mean double-digit lead growth. Growth in new leads accelerates significantly once websites achieve 300+ pages indexed by Google. More Indexed Pages = $

13. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

14. 67% Increase in monthly sales leads for companies that blog over companies that don't blog. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

15. 434% Increase in website pages indexed by Google for companies that blog over companies that don't blog. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

16. 97% of Consumers are searching online for products and services. Their behavior has changed. Have your marketing tactics changed with them?

28. Your Scorecard Source, Augie Ray, Forrester Genius, http://www.experiencetheblog.com

30. V3 Integrated Marketing Vision + Voice + Value http://v3im.com This work is the unwed brainchild of @shellykramer + @michellelamar