4. What is Social Media?
• Umbrella term covering
various activities which
integrate technology &
social interaction
Monday, February 8, 2010
5. What is Social Media?
• Umbrella term covering
various activities which
integrate technology &
social interaction
• Human beings sharing
information online
Monday, February 8, 2010
11. 20,000 +
Monthly
Pageviews
Monday, February 8, 2010
12. James G. Leventhal
Director
development
& marketing
Judah L.
M a g n e s
M u s e u m
Berkeley
California
Monday, February 8, 2010
13. We used to engage people
through catalogs, but coffee
tables aren’t where people
are engaging anymore.
Sincere social engagement
happens on computers now.
Monday, February 8, 2010
29. Are you...
•Providing interesting content?
•Giving information that can’t
be found elsewhere?
•Making my life / project / trip
better or easier?
•Giving me something
fun/cool/exciting to be part of?
Monday, February 8, 2010
106. Do... or do not.
There is no try.
Monday, February 8, 2010
107. Meeting Expectations?
• Public Responses?
• Response time?
• Open discussion?
• Learning from
feedback?
(even the negative)
Monday, February 8, 2010
108. Do you want to be a cop?
Monday, February 8, 2010
109. Do you want to appear to
be a cop?
Monday, February 8, 2010
110. Be a cop better organization
• Provide interesting and
useful content
• Listen
• Be motivated by customer
service
• Add value to the customer
experience
Monday, February 8, 2010
111. There’s no
place like...
Monday, February 8, 2010
120. Prep Work
• Policies
• Resources and boundaries
• Define Goals and Measure ROI
• Keywords and Targeting
• Monitoring
Monday, February 8, 2010
121. Policies
•Social Media Policy
‣ Content guidelines
‣ Any content approval process
‣ Employee accounts
‣ Any legal restrictions
Monday, February 8, 2010
122. Policies
• Comment Policy
‣Tone/Language
‣Explanation of moderation
process
‣ Registration
Monday, February 8, 2010
123. Policies
•Privacy Policy
‣ How data is used
‣ Opt-in mailings
Monday, February 8, 2010
125. Resources & Boundaries
• Time
• Money
• People
• Legal (copyright, privacy, etc)
• Top-down endorsements and
obstacles
Monday, February 8, 2010
126. Define Goals
• 175 new subscribers to email
newsletter
•30 new memberships purchased
online
• 5000 monthly pageviews
• 100 photos added to Flickr
pool
Monday, February 8, 2010
