Mobile Marketing Jumpstart Your Business

Mobile Marketing Techniques to
Jumpstart Your Business

About Web Strategy Plus
Thanks for joining me today!
Presented by: Michelle Hummel
CEO of Web Strategy Plus
Web Design & Social Media Agency
Founder of Web Media University &
Cincinnati Social Media Enthusiasts

© Web Strategy Plus 2013. All rights reserved.

Mobile – A Love Story
Consumers have fallen in love with their Smartphones!
Always On
Pocket Computer
Social Networking
Shopping
Navigation
Camera/Video
Texting
And….making phone calls

Do you go back home if you forgot your phone?

Mobile is Effecting All Industries

What have you used your mobile phone for lately?

Mobile Use Takes Place At Home Too!

Have you joined in a Twitter # TV conversation?

Local Businesses
“The smartphone is now the new Yellow Pages!”
 Car Repair
 Moving Company
 Legal Services
 Shopping Center
 Find Directions
 Reviews
 Services/Products
 Get Locations

What is the last item you shopped for on mobile?

Events and Conferences
“For attendees a mobile website acts as an indispensable
information and planning tool!”
 Attendees Information
 Program Details/Agenda
 Sponsor Details
 Business Cards
 Booth Displays
 Hotel Information
 Hashtags

Are you using this events Hashtag #ohbiztech?

Mobile Friendly Site is Critical
 Mobile Devices have become

bigger than PC sales
 86% of adults own a Mobile
phone
 53% use it to access the Internet
 57% of users will not recommend
a business with a poorly designed
mobile site
 Mobile Internet is becoming the
Internet

Do you have a Mobile Friendly website?

Define Your Mobile Goals
 Attract new customers
 Increase sales
 Drive foot traffic
 Empower customers on-the-go
 Move people to take action, join

contests, redeem coupons
 More likes, fans and followers
 Increase event registration
 Turn fans into advocates
 Increase website traffic
 Increase eBook downloads

What are your Mobile Marketing Goals?

Mobile Marketing Strategies
 QR Codes
 Text (SMS) Messaging

Campaign
 Location-Based Marketing
 Mobile Commerce


What are QR Codes?
 Short for Quick Response as it

can read the image quickly by a
cell phone
 Once it is scanned it will link
you to a mobile web page
 Created in 1994, its original use
was for Toyota part tracking

Have you ever scanned a QR Code?

QR Code Stats
 87% of smartphone users asked

why they would scan a QR code said to get a coupon, discount or
deal
 Mobile coupons receive 10 times
higher redemption rates than
print coupons
 60% of Web users say they
expect a site to load on their
mobile phone in 3 seconds or
less

How do I get started with QR Codes?
 Search the apps on your

phone for a “QR Code
Reader”
 Create QR Codes with Bit.ly
 Invest in a custom QR Code
design to match your brand
 Print QR Codes on your
marketing materials, business
cards, product labels etc.

Where can you add a QR Code for marketing?

QR Code Case Studies
“A QR Code is only as good as its landing page!”
 Macy’s Qr Code Backstage Pass
 Tesco HomePlus Virtual Subway

Store
 1st Bank Free eBooks
 Brown Thumbs Plant Saving Tips
 Best Buy Product Details
 Honey Bunches of Oats

Have you run a QR code marketing campaign?

Text (SMS) Marketing Stats
 97% of Texts are Opened vs.

Only 5% of Emails
 90% of text messages are read
within 3 minutes of being
delivered
 4.1 Billion Text Messages are
Sent Daily
 Brands using SMS to reach
customers connect with 95% of
all smartphone users

When was the last time you read a Text Message?

Step 1: Collect Mobile Numbers
 Sign up sheet at your

register
 Form on your website
 Give them a number to
subscribe
Special Note: Always keep
a copy of their permission
to market to them via
SMS

How can you recruit more Text subscribers?

Step 2: Customer Management
 Opt-In Subscribers Only
 Unsubscribe Must be Available
 Notify Customer of Additional

Potential Texting Costs
 MMA (Mobile Marketing
Association has developed
guidelines for best practices and
is the watchdog for the Industry


Step 3: Setup, Create and Market
Partner with an SMS service provider
like:
Send Social Media
Trumpia
Mozeo
See How Text Message (SMS)

Campaigns Work:
Text Joes to 313131


Text Message (SMS) Case Studies
 U.S Tennis Association live

text campaigns
 Aveeno free hair sample
 Pacha NY Nightclub
 My Starbucks Rewards
Program
 Reese’s chance to win a trip


What are Location-Based Services?
 Rewards people for “checking in”

using the GPS on their phone by
giving points

Have you ever checked-in and why?

Location-Based Stats
 74% of smartphone owners use

location-based services
 67% of people location-tag their
photos when sharing via social
apps
 80% of active Foursquare users
have acted on another user's tip


How to Get Started
Top location-based sites
Yelp.com
Local.google.com
Foursquare
CitySearch
Monitor these sites with tools like:
Google Alerts
SendSocialMedia.com

Do you have a presence on these sites?

Mobile Commerce
 Coined in 1997 a retail outlet in

your customer’s pocket
 58% of mobile users have now
made a purchase with their
phones
 ¼ of all online shopping for Black
Friday in 2012 was done on a
mobile phone
 $1 billion has been spent within
the last 12 months on Amazon
with a mobile phone

Mobile Commerce Stats
 Walmart estimated that 40% of

all visits to their internet
shopping site in December
2012 was from a mobile device
 Bank of America predicts $67.1
billion in purchases will be
made from mobile devices by
U.S. shoppers in 2015

Have you made a purchase with your mobile?

How to Get Started
 MobiCart – converts your

website to a mobile friendly
shopping cart experience
 Square – allows you to accept
credit cards from your mobile
phone


Key Takeaways
Do you have a Mobile Friendly website?
What are your Mobile Marketing Goals?
Where can you add a QR Code for

marketing?


Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Strategy Plus
http://www.WebStrategyPlus.com
Phone: 513-399-6870
michelle@webstrategyplus.com

Mobile Marketing Jumpstart Your Business

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