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More than Design
Facilitating Communication as a UXer



  Michelle Dash, Roundarch Isobar
  mdash@roundarch.com
UX is more
           than design




marketer
UX is more     Obviously
           than design




marketer                 ux
We are not wireframe purveyors




      ux
How we spend our time

             Designing
             2%



             Communicating Ideas
             98%
Can we change perception?




    ux           marketer
We listen

#%$&%!!!




             ux
We validate hypothesis




                             ux
(Sometimes we reject them, too)
We build relationships


biz                  qa

          ux


  user            design

         tech
We translate information

DISCIPLINE       LANGUAGE        DELIVERABLE
                                 TYPES

Marketing       ROI            PowerPoint

Users           Value          Prototypes

Developers      Logic          Task Flows

Designers       Creative       Wireframes

QA              Realistic      Scenarios
“I’m a broker of communication
between people—especially between
introverts and extroverts.”




   tech         ux         biz
Case Study :
Leading Feature Priority Discussions
Have you experienced this?

             Listen to me!
There is a solution.
Gather the whole group

         Feature
Give everyone an equal vote

     0       Feature       20

 ?                     ?
         ?                      ?
Discuss the discrepancies



 20            5
       5              2
Benefits

1. Quiet people talk and loud people listen

2. Critical dependencies are raised early

3. Everyone learns the project requirements
   (no reading necessary)
What tools do
you use to
communicate?
mdash@roundarch.com
           Share new tools with me,
or ask me about my some of my favorite websites
                   Cacoo
                  Usabilla
                  Join.me
               Planning Poker
                 Many Eyes

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Dash ux is more than design