Brief deck detailing a scalable project to promote safe bike-riding in the city of Boston through social media and viral videos.

2. A simple, scalable, social project by
Ben, Michelle, Aaron & Taylor
(Team Bike Team)
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3. We saw a problem.
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A big one.

4. • Bike commuting is great for you, Boston, and the
environment.
• Urban biking is cheap, fun, and totally accessible.
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5. • City cycling is vilified as dangerous – and rightly so.
• But with better education, more potential bikers could
be empowered to bike in the city for travel, exercise,
and recreation.
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6. We saw an opportunity.
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A big one!

7. • We wanted to create a web series that informally
educates current and potential urban bikers with
a realistic biking manifesto.
• This series aims to empower people to feel safe
and comfortable with city biking -- bikers,
drivers, and pedestrians alike.
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8. • The series promotes safe city biking behavior and
encourages the community to share their own stories.
• Builds a community of passionate cyclists to drive
the cause.
• Utilizes social media to connect and inspire bikers of
all abilities.
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9. So we got to it.
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Yes we did!

10. • We filmed, produced, and edited six short videos,
each detailing a integral facet of city biking.
– Know Thyself
– Know Thy Enemy
– Know Thy Streets
– Don’t be a Douche
– Prepare to Meet thy God
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11. We started the conversation.
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Oh, yes we did!

12. YouTube
• Know Thyself
• Know Thy Enemies
• Know Thy Streets
• Don’t be a Douche
• Prepare to Meet Thy God
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13. Twitter
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14. Springpad
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15. Facebook
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16. Reaching out to influencers
• Boston Biker
• Mass Bike
• City of Boston
• Back Bay Bicycles
• Ferris Wheels Bike Shop
• Bikes Not Bombs
• Bike Safe Boston
• Hipster Bikes
• The City of Boston
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17. pfad
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What now?
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