This document outlines the guidelines for an internal assessment project on business principles. It provides details on the required sections and content for the project, including a title, table of contents, introduction with topic and aims, literature review, methodology, presentation and analysis of data, interpretation of results, conclusion and recommendations, and references. The project should be based on one business module, be 2500 words or less, and worth a total of 60 marks. Key sections that must be included are an introduction stating the aims and objectives, a literature review of at least three sources, description of the research methodology, presentation and analysis of primary or secondary data, relating the findings back to theories, and conclusions and recommendations based on the results.

1. MOB INTERNAL ASSESSMENT GUIDELINES
Note the mark scheme on pages 45-47 of syllabus
Total marks: 60
Word limit: 2500 words
CATEGORY DESCRIPTION EXAMPLE
TITLE The topic is clearly stated, brief, narrow in
focus, confined to one module
A topic that crosses modules is acceptable
“Evaluate the motivational strategies employed
by ABC Company Limited in light of Abraham
Maslow’s Hierarchy of Needs Theory of
Motivation.”
TABLE OF CONTENTS
INTRODUCTION
i. Topic/aim
of project
State the overall aim of the project which will
be derived from the stated specific objectives
in the syllabus.
“To explain Abraham Maslow’s motivational
theory, Hierarchy of Needs, and evaluate its
impact upon ABC Company Limited.”
(Taken from module 2, Specific objective 4)
Some specific objectives relating to this could
be:
• To explain Maslow’s Hierarchy of Needs
• To evaluate the extent to which ABC
Company follows Maslow’s Hierarchy of
needs.
• To evaluate the extent to which the use
of this theory has been successful in
motivating employees.
• To recommend changes that may make
the use of the theory more practical at
ABC Company Limited.

2. ii. Background Justify how the project will contribute to a
better understanding of business principles
Background makes reference to previous
studies/projects, relates to your project
LITERATURE REVIEW Detailed discussion of existing information on
topic
Use at least 3 sources
Eg. Internet, newspapers, books
Literature review on Maslow’s Hierarchy of
needs :
What does the theory say?
Has it been applied in other organizations?
How successful has it been?
METHODOLOGY Research design:
Descriptive case study
Sample:
How many people did you interview?
Why did you choose this number of persons?
Research instrument:
What kind of instrument did you use? Eg.
Questionnaire, interview. State whether
primary or secondary source of data.
Qualitative or quantitative?
Advantages and disadvantages of the research
instrument you chose.
How many questions?
What type of questions?
How long did it take?
When did you carry the research out?
Cost of research?
Limitations of research?

3. PRESENTATION OF
DATA
Present data relevant to aims of project
Put findings organized under each specific
objective
Use tables, charts, graphs
Do not discuss under this heading, only
present raw information
ANALYSIS OF DATA Discuss what you found in the data above
Relate data closely to findings
“Based upon the research conducted, it can be
said that management saw Maslow’s Belonging
Needs as important in the organization. This
was demonstrated through the use of teamwork
within the organization, a recreation room and
sports and family days. The organization
believed that interaction amongst its workers
was very important to motivate its workers.”
INTERPRETATION OF
RESULTS
After you have analyzed the data, relate your
findings back to the theories and concepts
outlined earlier in your project ie. Business
concepts, theories, previous research
Examine the pros and cons of the use of any
principles, concepts or theories.
“For example, with regards to my example with
the belonging needs, it can be noted that the
recreation room may cause workers to be less
productive since they may focus on activities
there rather than work. Also some employees
may not like teamwork and it may actually be
de-motivating then having the opposite effect.”

4. CONCLUSION AND
RECOMMENDATIONS
Must be based on findings, realistic
Must contribute to a better understanding of
the business, improve its operations
“It can be said that management may need to
set strict rules for the use of the recreation
room. For example, it can be used only during
the lunch hour or after work. Also they may
want to provide training as to how to effectively
work in teams in order to allow workers to
better cope with this situation.”
REFERENCES AND
CITATIONS
Bibliography, APA style
Appendix comes last, include copy of
questionnaire and pictures (optional)
BOOKS:
Author's last name, first initial. (Publication
date). Book title. Additional information. City of
publication: Publishing company.
MAGAZINES/NEWSPAPERS:
Author's last name, first initial. (Publication
date). Article title. Periodical title, volume
number (issue number if available), inclusive
pages.
ONLINE JOURNAL:
Author's name. (Date of publication). Title of
article. Title of Periodical, volume number,
Retrieved month day, year, from full URL
ONLINE DOCUMENT:
Author's name. (Date of publication). Title of
work. Retrieved month day, year, from full URL
CORRECT GRAMMAR, SPELLING, NEAT, GOOD EXPRESSION