The document outlines 5 savvy actions for ramping up a social media presence for women in technology: 1) Identify your target audience and understand how they engage on social media. 2) Determine the best channels and goals for engaging your audience. 3) Listen to your audience to understand problems and competitors. 4) Evaluate your social media strategy and resources. 5) Create and distribute content across integrated marketing channels. The actions are from a radio segment by Michele Price on developing a social media presence.

1. 5 RIDICULOUSLY SAVVY ACTIONS
TO RAMP UP
!
WOMEN IN TECHNOLOGY
SOCIAL MEDIA PRESENCE
Michele Price, Breakthrough Business Strategies
@ProsperityGal
#BREAKTHROUGH radio

2. Who is your target audience?
IDENTIFY
@ProsperityGal
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3. COMPELLING QUESTIONS TO
ASK
•
Is your audience on social?
•
Are they active in social?
•
How are they engaging?
•
Who are they following?
•
What platforms are they
on?
@ProsperityGal
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4. @ProsperityGal
@ProsperityGal
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5. DETERMINE
@ProsperityGal
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6. HOW TO ENGAGE
•
Knowing where is best
channel
•
Knowing what is the end
goal
•
Knowing the best voice
•
Being willing to test
@ProsperityGal
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7. @ProsperityGal
@ProsperityGal
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radio
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8. LISTEN
@ProsperityGal
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9. WHAT DO YOU MEAN?
•
Did you know what
problems your customers
are vocalizing?
•
Do you know where your
competitors are - that you
aren’t?
•
Are you gaining leverage or
losing ground?
@ProsperityGal
#BREAKTHROUGH radio

10. It’s About Behavior
@ProsperityGal
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11. EVALUATE
@ProsperityGal
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12. GATHER YOUR RESOURCES
•
Are you creating internally?
•
Are you outsourcing?
•
How will you manage your
resources?
•
Can you ramp up when
necessary?
@ProsperityGal
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13. @ProsperityGal
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14. CREATE
@ProsperityGal
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15. HOW WILL YOU DISTRIBUTE?
•
What will you share?
•
Where will you share it &
why?
•
How often will you publish?
•
Are you integrating with
your marketing message?
•
Is everyone across all
channels active?
@ProsperityGal
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16. @ProsperityGal
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17. Don’t Blow IT!
@ProsperityGal
@ProsperityGal
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18. MICHELE PRICE
michele@whoisMichelePrice.com
!
#BREAKTHROUGH radio
!
SMARTER Strategies with BREAKTHROUGH Results