Since the Google rolled out its update for mobile on 21st April 2015, the importance of having a responsive web design has risen considerably. The fall in ranking is imminent for websites that don’t have a Mobile Responsive web design. Responsive design is also excellent for SEO campaigns.

1. The Dominance Of Mobile Responsive Web Design
There are numerous benefits of having a responsive design for your business
website. Here are some advantages offered by a responsive site:
 A responsive design is the best way to ensure that your new visitors are
annoyed by the design, usability and layout of the website. Majority of people
especially younger generation are widely using Smartphone and other mobile
devices on a large scale to surf the internet. Remember that the younger
generations are the most impatient ones, they won’t think twice in leaving the
website that doesn’t offer a high quality user experience.
 If you have an E-commerce website then having a responsive design helps you
to target the huge mobile user base. If people find your site easy to navigate
then the chances of making purchases grow considerably. If the navigation is
hard then there’s no chance that a user will go to shopping cart of your site.
 If you have responsive design, then all website URLS’ will remain the same and
this help in SEO campaigns. You have to optimise a single website and transfer
it across all the different platforms. It becomes easier for Google to crawl and
index a responsive design, no matter a user using an iPhone or a Samsung
Smartphone.
However, having a responsive web design doesn’t mean that you’ll reach the
first page of Google automatically. To achieve high rankings you need to have
a good strategy that contemplate both SEO and web design.
 A huge amount of time and money can be saved in situations where changes
are supposed to be made in your website. You only have to make the changes
at one single version and transfer it to all the platforms. It’s less time
consuming as you only need to make amends at a single place. So, with help of
responsive design you won’t have to make separate changes for desktop and
mobile versions of the website.

2.  If the web design is user friendly then visitors will prefer your website. This
means higher conversions and lower bounce rates. So, your business sales will
increase if you provide a good experience to the visitors.
 Responsive web design makes your website look more contemporary. The
younger generation which usually spends more time on the internet feel more
comfortable with latest designs and technologies.
To know more about Responsive Web Design, you can read our blog post:
“Responsive Web Designing-The Best Way to Make Your Website a Hit”.
 By being responsive, you can simply beat your competitors in the online
market. Majority of websites are still far away from responsive web design,
even when experts keep on repeating the importance of having such designs.
So, responsive design provides you an excellent opportunity to ride ahead of
your competitors.