A good SEO and PPC strategy is quite essential to ensure the success of your online local business. Though both of these are different in approach, but when used in a combination then SEO and PPC can prove to be an excellent choice to generate traffic and sales for your online business.

1. Importance Of SEO Or PPC For Your
Local Business
Straight Up Marketing

2. SEO and PPC are often seen as two different types of
strategies. Though both of these are quite different in many
ways, but have a single target area and that’s ‘search’.
SEO and PPC can prove to be exceptionally profitable
when used together. You need to capitalise on your SEO
and PPC campaigns to develop a strong local search
engine marketing strategy.
Search engines account for more than 70-80% traffic
generated for websites, so it would be quite foolish to
neglect search engine marketing. Here’s why:

3. An Excellent Online Presence
More than 75% people in Australia search about a product
or service before making a purchase. This clearly indicates
that people consider internet as a reliable source of
information about various products & services. SEO and
PPC can help to increase the credibility of your website.
Organic results on search engines are earned and not
purchased, so people trust them more. These results have
no vested interest therefore near about 75% visitors go for
them.

4. Delivers Qualified Leads
Whether organic or paid, search engine marketing has a lot
to offer for online businesses in shape of instant and
qualified leads. If users are searching for a specific product
on the search engines then there’s a high chance that
they’re looking forward to make a purchase.
Majority of users don’t click on paid ads as they tend to
favour the organic results more. Though a good exposure
is generated through this, but such users may not make a
purchase. On the other hand, people who click on the paid
ads are more likely to do shopping. PPC offers a lot of
speed, so you can see the results almost instantly, but with
SEO you have to wait a little longer to get favourable
results.

5. Best For Mobile Devices
The rise of mobile devices has been phenomenal and
almost every other person is using Smartphone. You need
to focus on having a strong local SEO strategy that can
target your local consumers or market. Know more about
local business SEO Strategy.

6. THANK YOU
Straight Up Marketing