How to get on the first page of google small business guide
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Starting steps for small businesses to increase their results on search engine results pages through organic (free, natural) results rather than advertising and using adwords. Many tips, guidelines and resources from Michael Yublosky, hands on small business Web marketing strategist, SEO, LinkedIn specialist and WordPress publishing. Brand yourself, increase your visibility and be found!
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How to get on the first page of google small business guide
- 1. How To Get On The First Page Of by Michael L. Yublosky The “Web Professor” April 15, 2013 connect with me www.linkedin.com/in/michaellyublosky/
- 2. Why?
- 3. PEW Research (2012) 73% Americans use search engines. On any given day 59% of adults using the Internet use a search engine 91% of search engine users find information using search engines always or most of the time 83% say Google is search engine used most often. Source: http://www.pewinternet.org/Reports/2012/Search-Engine-Use-2012/Summary-of-findings.aspx
- 4. Search DOMINATED 2012 Holiday 'Social' E-Commerce Traffic
- 6. comScore Search Engine results February, 2013 Source: ww.comscore.com/Insights/Press_Releases/2013/3/ comScore_Releases_February_2013_U.S._Search_Engine_Rankings
- 7. How Search Engines Work
- 8. Search Engine Result Page (SERP) Ads Query Google 7 – Pack Local Search (Brick & Mortar) Ads Organic, Free, Natural Search Results
- 9. First Principle of Search
- 10. Match Game Matches In Bold
- 11. Change Word Order and Get Different Results
- 12. Can You Spot Main Differences?
- 13. Can You Spot Main Differences?
- 14. Main Differences Search query word order reversed No ads (top and sidebar) in 2nd 'Restaurant Chicago' First Organic Result Changes: Open Table, Zagat Yelp, Zagat
- 15. Second Principle of Search Algorithms Match
- 16. Algorithms Change Regularly Which Affect Search Engine Results Up to 1999: Mainly SEO 2000-2010: Sites Linking to Yours Since 2011: (add) Social Media Visitor Behavior Web Site Usability
- 18. Must Do's After Launch 1. Install Google Analytics (Web Site Statistics) 2. Register as Google Webmaster, Yahoo, Bing (Rules, Guidelines) 3. Generate XML Sitemap (Traffic Cop for Robots)
- 19. Google's “First Steps Cheat Sheet” Download at: http://bit.ly/WfjYXX
- 20. 32 Page “Starter Guide” Download at: http://bit.ly/d29DIe
- 21. Google Webmaster Academy http://bit.ly/KwkwPj
- 23. Penalties For Those Who Didn't Google Panda – Weak Content, Content Farms 12% of sites Google Penquin - Underhanded SEO, Shady Link Tactics 3% of sites
- 25. SEO - Search Engine Optimization The process of improving the number and quality of visitors to a web site from “organic” (natural, free) search results.
- 26. Reveal Site Title and Description Title Tag Meta Description URL of Landing Page
- 27. Directly From Google Cheat Sheet Your page title (tag) is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase. (Used to be 60 characters, now closer to 50.) Domain names (URLs) are an important part of Google’s search results. Choose a descriptive and easy-to-read domain name for your website. Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.
- 28. Many Other Factors to name some... Anchor Text “Alt” Tags of Images < H1 >, < H2 >, <H3> tags Navigation 301 Re-directs 404 Error Pages Htaccess Robots.txt
- 29. Target Marketing
- 30. Targeting Makes The Playing Field Level For Small Businesses vs Shot Gunning (Spraying)
- 31. Target Marketing Can Lead to Dominating a Small Piece of a LARGE Pie
- 33. What Google Says About Content PROVIDE USEFUL CONTENT AND KEEP IT UP TO DATE Your website is like a virtual storefront. You wouldn’t leave a store unattended for 6 months, right? Keep your site fresh by starting a blog, announcing new products, sales, and special offers. Remember to put yourself in your customer’s shoes and make sure you provide them with the information they need.
- 34. Write To Your Target Audience Make sure your site is full of good relevant content. You will want to have between 250 to 500 words in your body copy on each page. Always use keywords your target audience would use to find your content in search.
- 35. Different Types of Content Blogs Industry Research Photos Calculators and Tools Videos Templates E-Books Games White Papers Quizzes Infographics Contests/Give-a-Ways Podcasts Interview Experts
- 36. Consider Your Target Audience and Your Competitors Target Audience Competitors Who are they? What do you like/dislike about their Web sites? What are their characteristics (age, Who are they? income, tech savvy)? What do their Web sites do What are they looking for well? Do badly at? on your website? What could you improve upon? Where do they spend time on the Web (social media What are the opportunities sites)? (markets) for your business they go after?
- 37. No-No's and Black Hat Tactics
- 38. Things to Avoid per Google Purchasing links from another site with the aim of getting PageRank instead of traffic Using excessive keywords like "baseball-cards- baseball-cards-baseballcards.htm" in your URL Choosing generic page names like “page1.html” Creating complex webs of navigation links, e.g. linking every page on your site to every other page
- 39. Things to Avoid per Google Writing sloppy text with many spelling and grammatical mistakes Stuffing unneeded keywords in your title tags Using a single title tag across all of your site's pages or a large group of pages Writing a description meta tag that has no relation to the content on the page
- 40. Black Hat Tactics Keyword stuffing The calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. Hidden or invisible text Unrelated text disguised by making it the same color as the background, using a tiny font size, or hiding it within HTML
- 41. Black Hat Tactics Cloaking A method of presenting different information to the search engines than a human visitor would see. Meta-tag stuffing Repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site's content.
- 42. Summing It Up
- 43. How To Get On The First Page Of Why Google? They dominate search... How Search Engines Work? Match + Math Google Guidelines? Read and implement Basics of Search Engine Optimization (SEO) Follow guidelines Target Marketing Content and Keywords Some definite “Don'ts” Things to avoid doing and Black Hat Tactics
- 44. Thank you! For assistance with marketing your Web site for organic (free, natural) search engine results: Contact me - Michael Yublosky at 847-634-6535 with any questions.
- 45. Also Ask About A Free 23 Category LinkedIn Profile Evaluation - Brand Yourself, Become Visible, Be Found!
Notas do Editor
- The last step in building a business website is measuring your results.
- The last step in building a business website is measuring your results.
- Web analytics is the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage. Maybe small business owners equate web analytics with being a tool only to measure website traffic, but it can also be used as a tool for business and market research. There are two main technological approaches to collecting data through web analytics: Logfile Analysis Page Tagging Logfile analysis is a way that your web hosting company or in-house web server automatically tracks. These log files record the number of visitors, which pages they viewed, when they visited your site, page on which they exited and more. The second method to collecting web data is called Page Tagging. Page tagging assigns a unique identifier (also known as a cookie) to a visitor, that helps to identify them each time they visit your web page, or website. These cookies help to identify what components of your website attract visitors to click on, and where most visitors will leave your site. Both of these web analytics data collection methods are common, and, in fact, many analytic solutions use both methods. All in all, web analytics allows you to gather information about your site visitors, provide it to you in a report or chart, which allows you to make key decisions about the components of your website.
- The last step in building a business website is measuring your results.
- It can be helpful to look at your competitors and see what keywords they use for their meta tags. To do this, visit a website and right mouse click on the page. Select the View Source option and a window with coding will appear. At the top of the coding window, you will see some text that says “meta” or something like that. This is where you will find the keywords that are listed for this webpage. In this example, you can see that the keywords are “dog grooming”, “dog grooming tips”, and “grooming your dog.” Looking at what keywords are being used to search for what you have to offer is a great way to come up with keywords that work for you and your business. Let’s take a moment for you to come up with a list of 15 keywords that your prospective customers might use to find your site. Click the play button below when you are ready to continue.
- The last step in building a business website is measuring your results.
- As we mentioned, Search Engine optimization is the process of improving the volume and quality of traffic to a website from search engines by means of organic search results using targeted keywords. Use these tips to create good rankings in search results: Develop great content that has value to others. Remember Content is KING. Having a site that attracts customers, keeps their interest, turns that interest to desire, will help to create action by the visitors coming on to your website. Use SEO Best Practices. There is a companion tool to help identify what some SEO Best Practices are. Create a list of Target Keywords that will help for people doing searches on the internet to find you. Monitor your results. Use web analytics to help you understand who is coming to your site, where they are coming from, and how they are finding you. By keeping track of these important metrics, you can learn how best to target your efforts to get more of the right customers. Let’s now look at a Search Engine Optimization Checklist so that you can see how to implement best practices that will have a positive impact on your business.
- When you conduct a search using a search engine, the results that appear on your screen are two-fold. At the top of the screen and down the right-hand side of the page, you have results shown that are paid advertisements often referred to as Pay Per Click Ads. In the main content window below any Ads or Sponsored Links, you will find Organic results. Organic results are listed on search engine results pages that appear because of their relevance to the search items. Organic results are not paid advertisements. When you modify your web pages to improve the Organic Search results, this is commonly known as Search Engine Optimization, or SEO.
- The last step in building a business website is measuring your results.
- What is content? “Content” refers to any written material on your website. Content on your site includes: Titles, Headlines, Product names, Product descriptions, “ About Us” page, Help page, FAQs, Customer service information, Articles, and Blogs
- What is content? “Content” refers to any written material on your website. Content on your site includes: Titles, Headlines, Product names, Product descriptions, “ About Us” page, Help page, FAQs, Customer service information, Articles, and Blogs
- The first thing to keep in mind is that content is king when it comes to search engine optimization. Be sure that the content on your website has content that your customers will be interested in. Use keywords and key phrases to reinforce that you have what the customers are looking for. To write effective web content, you must know the audience that you are targeting so that you can write content specifically to them. Keep your content short and to the point. Use headings and other text treatments to capture attention. Write active content that makes the visitor to your website know how to take action. Also create content that aligns with how people search. Be sure that everything is edited and proofed. Accuracy is key to portraying the best image. Draw your customers to the action you would like them to take, whether it be to purchase a product or service, or to download a white paper. Having a clear course of action for your customers to take, helps push them on a path to action.
- When creating your Internet strategy, it’s especially important to consider your target audience. Do you know who your target audience is? What is their income, interests, gender, age, level of technical savvy, etc.? What might they be looking for when they come to your website? Do as thorough of a job as possible when analyzing your target audience. This information will be key to the success of your website. Avoid falling into a trap where you think your target audience is ‘Everyone’. Aiming at everyone will hit no one. The more specific you can target your audience, the more specific you will be able to market to them. When defining markets think about different classifications such as demographics, buying patterns, roles within an organization, or donor levels, for example. Also look at your competitors’ websites. Just as if you were setting up a brick and mortar shop, you need to know who you are competing with online to get customers to your site. Ask yourself: Who are your competitors? What do their websites do well? What could they improve on? What differentiates this competitor or makes this competitor unique? How is this evident on their website? Capitalize on mistakes or opportunities you see.
- The last step in building a business website is measuring your results.