My presentation for the e-Marketplace session at the ADASS Informatics Network Conference on 24 May 2016

1. Michael Watts
Product Owner: Bromley MyLife
-- michael.watts@bromley.gov.uk --
Enabling Adult Social Care Transformation
Engaging Citizens Online
…
Bromley’s use of MyLife

2. I’m sorry,
but everything you been told before
is a lie

3. 42may be the answer to life the universe and everything
-
but it is not the most important number

4. 3.14may be
[Pi]
-
but it is not the most important number

5. 101,34
4individual‘s might have visited the Bromley MyLife website
-
but it is not the most important number

6. 740,24
9pages may have been viewed on the Bromley MyLife website
-
but it is not the most important number

7. Nope – none of them are even close

8. This is the most
important number
you will ever need
to remember…

9. 1.

10. Okay
…
so what does this have to
do with Bromley’s use of
MyLife?

11. Before I tell you that
…
What is Bromley MyLife?

12. Bromley MyLife covers 5 main topics:
1. adults with care & support
needs
2. children with disabilities &
learning needs
3. fostering & adoption
services
4. keeping healthy & well
5. people who care for others

13. It is a website with three elements
1
…
Webpages of advice
about how to find
services & support,
& self management
2
…
A directory of
services & support
in the borough &
nationally
3
…
A secure portal
for completing online
assessments
& creating an account

14. So,
how does Bromley use
MyLife?

15. To answer that,
you need to understand
us a bit better…

16. 1.
We focus on the magic number

17. Our driving principle
The user* experience is at
the heart of everything we do.
-- No exceptions --
* and by the user we mean members
of the public & professionals

18. 1. Understanding our users
We spend a lot, and I mean a lot, of time thinking about our users

19. 2. Understanding what people want
We ask, listen & learn from the people who use our website

20. 3. Understanding their experience
We try to understand the user experience of the people using the website

21. Why?
…
Well, here are some examples of
when people have not thought about
& understood user experience…

22. 1. A popular example of user
experience
- why, just why?

23. 2. Signage at it’s best…

24. 3. Not understanding human
behaviour…

25. What does all this mean?

26. 1.
We think beyond internal service
areas
– we present information by need

27. An example…

28. 2.
We reduce the number of clicks
needed
– we are not in it for page views

29. An example…

30. 3.
We include brightly coloured
pictures
– we know our audience love them!

31. An example…

32. Why do we do this?

33. Its our driving principle
The user* experience is at
the heart of everything we do.
-- No exceptions --
* and by the user we mean members
of the public & professionals

34. 1.
And, because of the magic
number…

35. Come along and visit us…
Visit http://bromley.mylifeportal.co.uk
or search ‘Bromley MyLife’

36. Michael Watts, Product Owner: Bromley MyLife, May 2016
-- michael.watts@bromley.gov.uk --
http://bromley.mylifeportal.co.uk