Michael Straumietis co-founded Advanced Nutrients which specializes in hydroponic fertilizers. His interest in plant nutrition began at a young age and continued through his studies in botany and plant cultivation. Over the years, Mike and Advanced Nutrients have helped farmers and gardeners improve their crop yields and quality. Mike also co-founded the charity HolidayHeroes in Bulgaria to provide food to those in need at Christmas and Easter, realizing corporate philanthropy opportunities were limited.