This presentation gives an overview of my career to date and includes projects undertaken before beginning Pod in 2001. I would be very happy to talk through this work in detail with you, because as always the spoken word adds an extra dimension to a presentation.
6. Brand reinforcement Miller Freeman plc The communication of a sales message to exhibitors at a men’s classic fashion trade show, which was under threat from a “young and groovy” rival show.
14. Market-specific branding Zanders The design of targeted promotions to specific markets: Zanders is a high quality German paper mill and had not previously targeted the English design community with its papers.
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16. Internal brand communication University of Cambridge The compilation, writing and design of visual identity branding guidelines for a non brand- and non design-literate audience.
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18. Brand communication Swissair The internal dissemination of a global corporate message utilising elements of the existing visual identity. (Undertaken while at Dialog)
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22. Brand maintenance Orange The writing and implementation of joint branding guidelines, ensuring an appropriately weighted image at all times in co–branding exercises.
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24. Corporate identity The Leeds The creation, implementation and management of a financial services corporate identity. Seven years+ project.
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30. Visual identity Various A selection of other visual identities, both large– and small–scale.
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36. Brand creation Intelligent Energy The creation and management of an international brand, from pre-funding inception to IPO and beyond. Ongoing…
37. Intelligent Energy – Stationery – Literature system – Multi–media communications (including film) – Exhibitions/interiors – Website – Advertising – Product design coordination and launch (ENV) – Guidelines/internal communications tools – Brand expression and definition.
74. Michael Darby: summary Highly experienced: pan-European and international branding Creative and strategic: rare ability to articulate visually and verbally Multi-disciplinary: thorough knowledge of processes and technical issues Cost–effective: low overheads and access to a network of proven, efficient services Flexible and reliable : able to work around your schedules and requirements Safe: proven track record.
75. What I offer: Multi-faceted service: brand and communications strategy, ideas and concepts, copywriting, design and art direction. (Includes traditional print media as well as web and digital media.) Consultancy: two and a half decades of experience in branding, design and communications in many market sectors Design management: having held senior management posts throughout my career I’m comfortable managing creative people and services or liaising with clients at all levels.