1. Let’s Talk
Hosted Unified
Communications
Channel Partners
Selling Techniques
Networking Luncheon
February 27th, 12 pm
www.onsip.com

2. INTRODUCTION
Introduction to Mike Oeth, UC Subject Expert
• Began Junction Networks in 2005 as a
SIP trunking provider
• Founded OnSIP Hosted PBX in 2006
• Launched my.OnSIP UC in 2008 &
APIs to integrate applications with
our service
• Headquartered in NYC, We now
provide hosted SIP-based
communications to over 20,000
MIKE OETH businesses
CEO & COFOUNDER, ONSIP

3. INTRODUCTION
Overview
• What is Unified Communications (UC)?
• What is Hosted Unified Communications (UCaaS)?
• Example & Case Study
• Market Predictions for UC

4. WHAT IS UC?
Unified Communications (UC) is the integration of
communication services to optimize business processes.
• “UC” is the integration of IM
(Chat)
real-time and non-real time
Collab.
Tools
Presence
communication services.
• Term coined in the mid 90s Business
Process
Telephony
when messaging and real- Integra2on
Unified
time communications first Communica2ons
Components
started combining
Email
/
Video
SMS
/
Fax
Conference
• First presence solution
offered in the late 1990s
Voicemail
Call
Control

5. WHAT IS UC?
UC offers productivity increase from the individual-
worker to the enterprise Example: CRM and PBX Integration
streamlines call tracking with customers
1. UC – User
Productivity:
Products that
improve individual
user experience and /
or results
2. UC – Business
Processes: UC tools
that are explicitly
integrated into
business processes,
either procedural or
automated
Examples: Click to call app and VM-to-
Source:
ucstrategies.com
email saves time.

6. WHAT IS UC?
Unified Communications Products
• Most UC solutions are not a single product, but a mix of multiple
products with a consistent, unified UI across different media /
endpoints.
• When we think of UC products today, most of the time we think of
solutions from proprietary vendors that can be too expensive for
the SMB.
– IBM Lotus Sametime 7.5 (2006)
– Cisco ( UC Platform, UC endpoints, UC Virtualization, UC Licensing)
– Avaya
– Shortel
– Microsoft Office Communications Server (2007), Microsoft Lync (2011)

7. WHAT IS HOSTED UC?
Hosted UC (or UCaaS) is a UC offering over the Internet—
no on-premise equipment or software installs
• You can achieve Hosted UC for SMBs by integrating hosted and
SMB-focused software, within budget and reach. Examples:
– Hosted VoIP solutions with UC dashboards— OnSIP, 8x8
– Video-capable VoIP phones and mobile soft phones
– Click-to-call plugins and integrations services that improve business processes
( i.e Zendesk, Salesforce, Highrise )

8. EXAMPLES AND CASE STUDY
Example of Hosted UC: my.OnSIP browser app combines
voice, IM, presence, call control, VM, contact management.

9. EXAMPLES & CASE STUDY
Example of Hosted UC – Automating a business process
Automatically turn voicemail
messages into tickets in Zendesk
1. Client leaves a voicemail in
OnSIP as a .wav file, which
gets transcribed using
PhoneTag.
2. Phonetag sends the
transcribed text and the .wav
file to the Zendesk drop-box
3. Zendesk creates a new trouble New
trouble
+cket
generated
from
voice
mailbox
ticket with the text and .wav
file attached.

10. EXAMPLES & CASE STUDY
Example of Hosted UC – Improving user productivity /
user experience
Click to call and automatic call
tracking in Highrise
1. Set up calls with contacts, and
external phone numbers with a
single click of the mouse
2. Automatic time/date logging of
all calls with the contacts in
your Highrise account for
better tracking
Automa+c
Date
/
Time
logging
of
all
calls
to
contacts
3. Pop-up notifications on your
computer when you receive an
incoming call

11. MARKET PREDICTIONS
Prediction: Hosted UC expected to grow with increasing
need for centralized management of business solutions.
– The global hosted UC market is expected to grow at a Compound Annual
Growth Rate of 20.99 percent over the period of 2011-2015 1
– SMBs will be a major contributing
factor to growth. 2
• Many SMBs are hesitant to
implement an on-premise UC
solution as they are a substantial
investment for companies of that
size
• SMBs are more likely to go
hosted, which eliminates the
infrastructure cost
1. Infini2
research
limited,
Oct
2012
2. Technavio

12. MARKET PREDICTIONS
Are you looking at selling hosted UC yet?

13. THANK YOU
Thank You.
New York City
OnSIP Website: 55 Broad St
www.onsip.com 20th Floor
New York, NY 10004
Pennsylvania
My Email: 350 S. Main St.
mike@junctionnetworks.com 2nd Floor
Doylestown, PA 18901
New Jersey
My Phone Number: 50 Tice Blvd
1-800-801-3381 x7001 Suite 260
Woodcliff Lake, NJ 07677