Mais conteúdo relacionado Semelhante a Mdnp get_storied (20) Mdnp get_storied1. How to Turn Supporters Into True Believers
Maryland Nonprofits - March 5 2012
© 2012 www.getstoried.com 1
3. BEST WORST
POP QUIZ
Exploring Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
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5. PRIUS VOLVO
BENZ CIVIC
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6. ETHOS ALUMNI
FAITH DREAMS
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8. People don’t buy a
product, brand, or cause.
They buy the story that’s
attached to it.
© 2012 www.getstoried.com 8
9. Big Dilemmas
How do you get
others to see, care
and believe in the
same things you do?
How do you translate
anything new and
different into cultural
acceptance?
© 2012 www.getstoried.com 9
12. Help You Become Conscious
of Your Storytelling
1. Pattern recognition
2. Address self-sabotage behavior
3. Change story for new context
4. Question your assumptions
5. Expand the “Golden Principle”
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13. <
HOW to tell the story
>
Having a story that’s
WORTH telling
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16. How NPOs Tell the Story
Guilt Pride
Shame Celebration
Righteous Excitement
Justice Intrigue
Crisis Joy
Pity Hope
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17. Social Change is woven
from 3 elements:
SELF US NOW
SELF: Story of why I have been called
US: Story of why we have been called
NOW: Story of urgent challenge called to act on
Source: Marshall Ganz, Harvard Kennedy School
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18. MY STORY
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19. MY STORY
Perpetual
misfit,
nerd, and
outsider...
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20. Born in Ohio, I Grew Up In:
Bussiny Brentwood/L.A.
Switzerland California
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21. Inventor Artist/Teacher
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25. Three Chapters So Far
Social Entrepreneur (BOSTON ‘98-’01)
Co-founded 2 nonprofit tech start-ups (CitySkills and
Volunteer Solutions) before age of 23. Support from
Rockefeller Fdn, New Profit Inc, Fast Company.
Storytelling Consultant (DC/NYC ‘01-’09)
Founded THIRSTY-FISH, pioneering strategic
storytelling firm. Clients included AARP, Ernst & Young,
Marriott, Merck, NASA, and UN Foundation.
Education & Media Co. (NYC ‘09-’12)
Founded Get Storied. Built Online Community.
Produce How-To Programs and Virtual Events.
Teach for Zappos, Audubon, Etsy, HandsOn.
© 2012 www.getstoried.com 25
26. Get Storied: a tribe for marketers,
change-makers, content creators
15 Axioms for Change-Makers
(11K downloads in 2 years)
Storytelling’s Biggest Online
Conference - April 16-20, 2012
Story University : 7-Step Story
System for Personal Branding
© 2012 www.getstoried.com 26
27. “Tell a story people can identify
with as their own -- and the need
to persuade, convince, or sell
them on anything disappears.”
© 2012 www.getstoried.com 27
29. You are all messengers of your cause
© 2012 www.getstoried.com 29
30. Social Change is woven
from 3 elements:
SELF US NOW
SELF: Story of why I have
been called
Source: Marshall Ganz, Harvard Kennedy School
© 2012 www.getstoried.com 30
32. Back Story Exercise
- What forces shaped you
- Where you were born/raised
- Who your parents are
- What you studied in life
- Why you see the world as you do
- How is your work personal?
© 2012 www.getstoried.com 32
33. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
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34. Invisible Lines of Connection
That Leads to Trust & Relationship
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35. Key Elements of Your Personal Story
Authentic Personal Branding for Leaders,
Change-Makers, and Advocates
1. Tell story of who u are, what u do, who u serve
2. Establish relevance in the mind of audience
3. Provide a coherent back story and origins
4. Be confident w/o bragging or boasting
5. Be personal w/o oversharing too much
6. Offer a clear invitation into relationship
7. Perceived worth/value linked to personal story
© 2012 www.getstoried.com 35
36. “No matter what you do in your life,
what you create, what career you
have, whether you have a family or
kids, or make a lot of money… your
greatest creation is always going to
be your life’s story.”
- Jonathan Harris
© 2012 www.getstoried.com 36
39. How to Structure Message For True Engagement
Maryland Nonprofits - March 5, 2012
© 2012 www.getstoried.com 39
40. My Gift For Each of You
© 2012 www.getstoried.com 40
41. Gift Copy of my Storytelling Manifesto,
Plus Slides and Extra Bonuses...
For quick access:
www.getstoried.com/mdnp
1. Enter your first name
2. And your email address
© 2012 www.getstoried.com 41
43. Social Change is woven
from 3 elements:
SELF US NOW
US: Story of why we have
been called
Source: Marshall Ganz, Harvard Kennedy School
© 2012 www.getstoried.com 43
44. “Great stories agree with our
worldview. The best stories don’t
teach people anything new. Instead
the best stories agree with what the
audience already believes and makes
[them] feel smart and secure when
reminded how right they were in the
first place.”
- Seth Godin
© 2012 www.getstoried.com 44
45. “The power of your story
grows exponentially as more and
more people accept your story
as their truth.”
© 2012 www.getstoried.com 45
47. The multi-million dollar renovation of Laniākea into
a Downtown Women’s Club “with a mission”
broadened the appeal and benefits of membership
Hawai’i Women’s Org
‣$5MM biz transformation of community nonprofit
‣Re-invented story, linking past/future into relevance
© 2012 www.getstoried.com 47
48. The Evolution of YWCA of O’ahu:
Creating a Contrast Frame
Old Story New Story
Philanthropy Membership
Help Less Fortunate Working Women
Social Justice Community Leadership
Swim and Gym Downtown W Club
© 2012 www.getstoried.com 48
50. The Evolution of AARP:
Creating a Contrast Frame
Old Story New Story
Twilight Years Third-Age
Elders/Retired 60 is the new 60
Tireless Defender Resource Center
Transactional Relational
© 2012 www.getstoried.com 50
54. Everybody Has The Right To...
Really? Says who?
By what natural law?
My beliefs say otherwise...
Not where I come from!
I don’t think so...
Who are you to say I’m wrong?
© 2012 www.getstoried.com 54
55. Exercise: Everybody Wants...
Everybody wants to tell their story...
Everybody wants a place to call home...
Everybody wants to provide for their family...
Everybody wants to be a somebody...
Everybody wants food that makes them feel good...
Everybody wants a chance at American Dream...
Everybody wants to belong to something greater...
Every parent wants their child to succeed...
© 2012 www.getstoried.com 55
56. The bigger the story,
the more room under
the tent for people to
locate themselves in it.
© 2012 www.getstoried.com 56
57. You’re Invited to Join Me For
5 Days. 20 Speakers. All ONLINE.
‣ Jonah Sachs, Free Range
‣ Jim Signorelli, Story Branding
‣ Kahlil Ashanti, Cirque de Soleil
‣ Patricia Fripp, NSA
‣ John Capecci, Living Proof
‣ Robert Richman, Zappos
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59. Storytelling In Context
Origin Story
Brand Story
Fundraising Story
Personal Story
Values Story
Participant Story
Impact Story
© 2012 www.getstoried.com 59
60. Social Change is woven
from 3 elements:
SELF US NOW
NOW: Story of the urgent challenge
we are called to act on
Source: Marshall Ganz, Harvard Kennedy School
© 2012 www.getstoried.com 60
65. Stakes
Why right now? (Context)
What forces at play?
What is cost of inaction?
What is the opportunity?
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66. Trust
How does it work?
What creates confidence?
What other proof points?
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67. Relationship
What role can play in story?
How can write next chapter?
What’s invite/call to action?
© 2012 www.getstoried.com 67
69. Opportunities to Go Deeper
Storytelling’s Largest Online
Conference (April 16-20)
7-Step Storytelling System for
Personal Branding
2-Day Intensive in NYC
(Week of July 9)
© 2012 www.getstoried.com 69
70. My Gift For Each of You
© 2012 www.getstoried.com 70
71. Gift Copy of my Storytelling Manifesto,
Plus Slides and Extra Bonuses...
For quick access:
www.getstoried.com/mdnp
1. Enter your first name
2. And your email address
© 2012 www.getstoried.com 71
72. How You See Yourself =
How You See the World =
How the World Sees You
© 2011 www.getstoried.com 72
74. “Those who do not have power over
the story that dominates their lives --
the power to retell it, rethink it,
deconstruct it, joke about it, and
change it as times change -- truly are
powerless, because they cannot
think new thoughts.”
- Salman Rushdie
© 2012 www.getstoried.com 74