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Personal Branding, Social Media & Storytelling
DIYDays NYC - April 3, 2010, The New School
Michael Margolis - Founder, Get...
REAL YOU

(c) 2009 Michael Margolis   www.getstoried.com   2



                                                     2
Twitterati:
       @getstoried
       #diydays
(c) 2009 Michael Margolis   www.getstoried.com   3



                     ...
AGENDA
     > purpose
     > point of view
     > wayfinding
     > empathy

(c) 2009 Michael Margolis   www.getstoried.com...
I love
questions.

(c) 2009 Michael Margolis   www.getstoried.com   5



                                                 ...
Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.

‣ Virtual CM...
I’ve often felt
misunderstood.

(c) 2009 Michael Margolis   www.getstoried.com   7



                                    ...
My Dad
Born/raised in bush
  of Zimbabwe.

Trained as scientist
 engineer, inventor
  w/ 30+ patents.

 Painter at age 65
...
My Mom
 Assemblage artist
    and painter

 Educator/Teacher

    Designed for
children’s museums,
 toys, playgrounds

 (c...
Ideas are the easy part.

Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis ...
Visionaries.
                        Innovators.
                        Entrepreneurs.
                        ‣How do yo...
PURPOSE

(c) 2009 Michael Margolis   www.getstoried.com   12



                                                      12
Everybody
     is a storyteller.

(c) 2009 Michael Margolis   www.getstoried.com   13



                                 ...
(c) 2009 Michael Margolis   www.getstoried.com   14



                                                      14
how do you
           feel about
           social media?
(c) 2009 Michael Margolis   www.getstoried.com   15



         ...
(c) 2009 Michael Margolis   www.getstoried.com   16



                                                      16
newEGOmindset


(c) 2009 Michael Margolis   www.getstoried.com   17



                                                   ...
We are taught
 the goal is
 domination

 “I’m going
 to rule this
    town”


  (c) 2009 Michael Margolis   www.getstoried...
You Can’t
Own Your Market.

But You Can
Own Your Story.
(c) 2009 Michael Margolis   www.getstoried.com   19



           ...
You better
 figure out
who you are

 “I’ve got
something
special to
  share”

 (c) 2009 Michael Margolis   www.getstoried.c...
Believe in yourself.
 and stop trying to
 convince others.
                            - de la vega
(c) 2009 Michael Margo...
I am somebody.


(c) 2009 Michael Margolis   www.getstoried.com   22



                                                  ...
EXERCISE

Find a partner and tell a
story about your creative
journey...That explains
why...you do what you do.
(c) 2009 M...
Everybody needs
 a backstory.

(c) 2009 Michael Margolis   www.getstoried.com   24



                                    ...
Your Origins Define You
Consider the circumstances for how
you gained your powers.

(c) 2009 Michael Margolis   www.getstor...
(c) 2009 Michael Margolis   www.getstoried.com   26



                                                      26
“I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
    - Barack Obama...
POINT OF
               VIEW

(c) 2009 Michael Margolis   www.getstoried.com   28



                                     ...
who’s one of
  your favorite
  bloggers? why?

(c) 2009 Michael Margolis   www.getstoried.com   29



                    ...
N (POV)
            narrative
            point of view
(c) 2009 Michael Margolis   www.getstoried.com   30



           ...
Scott Stratten, Un-Marketing
(c) 2009 Michael Margolis   www.getstoried.com   31



                                      ...
Gary Vaynerchuck, Wine Library




(c) 2009 Michael Margolis       www.getstoried.com       32



                        ...
Julia Roy, TweetWeek

(c) 2009 Michael Margolis   www.getstoried.com   33



                                             ...
(c) 2009 Michael Margolis   www.getstoried.com   34



                                                      34
Narrative (Point of View)
    Character - something to remember
    Passion - focus on what u care about
    Opinion - say...
WAYFINDING

(c) 2009 Michael Margolis   www.getstoried.com   36



                                                      36
*$@#!?




(c) 2009 Michael Margolis    www.getstoried.com   37



                                                       ...
Bad news?
There is no map.

Good news?
You are the mapmaker.

	 	 	 	           - Shoshana Zuboff
(c) 2009 Michael Margoli...
Choosing the
road less travelled...




 (c) 2009 Michael Margolis   www.getstoried.com   39



                          ...
What do you see?
(c) 2009 Michael Margolis      www.getstoried.com   40



                                               ...
Map Your World: Social Media
      Social bookmarking - cool stuff
      Blogging - journaling ideas/concepts
      Life-s...
<
        HOW to tell the story

                            >
         Having a story that’s
           WORTH telling
(c)...
Information wants
to be free.

	 	 	 	 	 	 - Stewart Brand

(c) 2009 Michael Margolis   www.getstoried.com   43



       ...
Published Manifesto in 90 Days
www.believemethebook.com


reframed convo
new language
beacon 4 my tribe


(c) 2009 Michael...
EMPATHY

(c) 2009 Michael Margolis   www.getstoried.com   45



                                                      45
As a storyteller,
 you are forever
 at the mercy of
 your audience.
(c) 2009 Michael Margolis   www.getstoried.com   46


...
(c) 2009 Michael Margolis   www.getstoried.com   47



                                                      47
How Does it Feel to be Them?
Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s
easy to vilify or judge t...
What’s The Goal?

             Purpose/               Audience
            Motivations             Interests



          ...
Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis   www.getstoried.com   50



                 ...
Brand Story Engagement
How Audiences Locate Themselves in Your Story



               1                        2         ...
The power of your story
 grows exponentially as
 more and more people
 accept your story as
 their truth.

(c) 2009 Michae...
Possibility




Status Quo
(c) 2009 Michael Margolis   www.getstoried.com   53



                                        ...
The bigger the story,
the more room under
the tent for people to
locate themselves inside.

(c) 2009 Michael Margolis   ww...
Good stories
socialize your
truth into reality.
(c) 2009 Michael Margolis   www.getstoried.com   55



                   ...
RE-CAP
     > purpose
     > point of view
     > wayfinding
     > empathy

(c) 2009 Michael Margolis   www.getstoried.com...
Next E-Course @Story U


                            }
Personal Branding
                                            Start...
Interview Dialogue Podcast Series
 Every Other Tues 1pm EST
 www.thenewstorytellers.com


(c) 2009 Michael Margolis   www....
Storytelling Manifesto

15 Storytelling Axioms
 Reframes Persuasion
New Mindset/Language           }
  Signed copies avail...
Friends, Interns,
Collaborators:
twitter - @getstoried
michael@getstoried.com
(c) 2009 Michael Margolis   www.getstoried.c...
EVALS
love * >
         hate
(c) 2009 Michael Margolis   www.getstoried.com   61



                                      ...
Storytelling is like
 fortune-telling. The act of
 choosing a certain story
 determines probability of
 future outcomes.

...
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DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling

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The Real You: Personal Branding, Social Media, and Storytelling presented by Michael Margolis, Get Storied. DIYDays NYC, April 2010

Publicada em: Negócios

DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling

  1. Personal Branding, Social Media & Storytelling DIYDays NYC - April 3, 2010, The New School Michael Margolis - Founder, Get Storied (c) 2009 Michael Margolis www.getstoried.com 1 1
  2. REAL YOU (c) 2009 Michael Margolis www.getstoried.com 2 2
  3. Twitterati: @getstoried #diydays (c) 2009 Michael Margolis www.getstoried.com 3 3
  4. AGENDA > purpose > point of view > wayfinding > empathy (c) 2009 Michael Margolis www.getstoried.com 4 4
  5. I love questions. (c) 2009 Michael Margolis www.getstoried.com 5 5
  6. Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 6 6
  7. I’ve often felt misunderstood. (c) 2009 Michael Margolis www.getstoried.com 7 7
  8. My Dad Born/raised in bush of Zimbabwe. Trained as scientist engineer, inventor w/ 30+ patents. Painter at age 65 (c) 2009 Michael Margolis www.getstoried.com 8 8
  9. My Mom Assemblage artist and painter Educator/Teacher Designed for children’s museums, toys, playgrounds (c) 2009 Michael Margolis www.getstoried.com 9 9
  10. Ideas are the easy part. Getting others to believe in your ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 10 10
  11. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new and different into mainstream acceptance? ‣How do you get others to believe, see, and care about the same things you do? (c) 2009 Michael Margolis www.getstoried.com 11 11
  12. PURPOSE (c) 2009 Michael Margolis www.getstoried.com 12 12
  13. Everybody is a storyteller. (c) 2009 Michael Margolis www.getstoried.com 13 13
  14. (c) 2009 Michael Margolis www.getstoried.com 14 14
  15. how do you feel about social media? (c) 2009 Michael Margolis www.getstoried.com 15 15
  16. (c) 2009 Michael Margolis www.getstoried.com 16 16
  17. newEGOmindset (c) 2009 Michael Margolis www.getstoried.com 17 17
  18. We are taught the goal is domination “I’m going to rule this town” (c) 2009 Michael Margolis www.getstoried.com 18 18
  19. You Can’t Own Your Market. But You Can Own Your Story. (c) 2009 Michael Margolis www.getstoried.com 19 19
  20. You better figure out who you are “I’ve got something special to share” (c) 2009 Michael Margolis www.getstoried.com 20 20
  21. Believe in yourself. and stop trying to convince others. - de la vega (c) 2009 Michael Margolis www.getstoried.com 21 21
  22. I am somebody. (c) 2009 Michael Margolis www.getstoried.com 22 22
  23. EXERCISE Find a partner and tell a story about your creative journey...That explains why...you do what you do. (c) 2009 Michael Margolis www.getstoried.com 23 23
  24. Everybody needs a backstory. (c) 2009 Michael Margolis www.getstoried.com 24 24
  25. Your Origins Define You Consider the circumstances for how you gained your powers. (c) 2009 Michael Margolis www.getstoried.com 25 25
  26. (c) 2009 Michael Margolis www.getstoried.com 26 26
  27. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 27 27
  28. POINT OF VIEW (c) 2009 Michael Margolis www.getstoried.com 28 28
  29. who’s one of your favorite bloggers? why? (c) 2009 Michael Margolis www.getstoried.com 29 29
  30. N (POV) narrative point of view (c) 2009 Michael Margolis www.getstoried.com 30 30
  31. Scott Stratten, Un-Marketing (c) 2009 Michael Margolis www.getstoried.com 31 31
  32. Gary Vaynerchuck, Wine Library (c) 2009 Michael Margolis www.getstoried.com 32 32
  33. Julia Roy, TweetWeek (c) 2009 Michael Margolis www.getstoried.com 33 33
  34. (c) 2009 Michael Margolis www.getstoried.com 34 34
  35. Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 35 35
  36. WAYFINDING (c) 2009 Michael Margolis www.getstoried.com 36 36
  37. *$@#!? (c) 2009 Michael Margolis www.getstoried.com 37 37
  38. Bad news? There is no map. Good news? You are the mapmaker. - Shoshana Zuboff (c) 2009 Michael Margolis www.getstoried.com 38 38
  39. Choosing the road less travelled... (c) 2009 Michael Margolis www.getstoried.com 39 39
  40. What do you see? (c) 2009 Michael Margolis www.getstoried.com 40 40
  41. Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 41 41
  42. < HOW to tell the story > Having a story that’s WORTH telling (c) 2009 Michael Margolis www.getstoried.com 42 42
  43. Information wants to be free. - Stewart Brand (c) 2009 Michael Margolis www.getstoried.com 43 43
  44. Published Manifesto in 90 Days www.believemethebook.com reframed convo new language beacon 4 my tribe (c) 2009 Michael Margolis www.getstoried.com 44 44
  45. EMPATHY (c) 2009 Michael Margolis www.getstoried.com 45 45
  46. As a storyteller, you are forever at the mercy of your audience. (c) 2009 Michael Margolis www.getstoried.com 46 46
  47. (c) 2009 Michael Margolis www.getstoried.com 47 47
  48. How Does it Feel to be Them? Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s easy to vilify or judge them for their missteps. We project all sorts of assumptions onto their story. We quickly forget they are human beings. Can you empathize with their situation? Imagine if your mistakes were being dissected and discussed by millions of people. (c) 2009 Michael Margolis www.getstoried.com 48 48
  49. What’s The Goal? Purpose/ Audience Motivations Interests Your Story = Their Story (c) 2009 Michael Margolis www.getstoried.com 49 49
  50. Let people see or find themselves thru your story. (c) 2009 Michael Margolis www.getstoried.com 50 50
  51. Brand Story Engagement How Audiences Locate Themselves in Your Story 1 2 3 Emotional Meaningful Pride of capital experiences belonging MOTIVATION PLATFORM OWNERSHIP !!Mission !! Memorable acts !! Self-identification !! Needs/interests !! Symbolic celebration !! Co-creation !! Dreams/aspirations !! Social connection !! Status/recognition (c) 2009 Michael Margolis www.getstoried.com 51 51
  52. The power of your story grows exponentially as more and more people accept your story as their truth. (c) 2009 Michael Margolis www.getstoried.com 52 52
  53. Possibility Status Quo (c) 2009 Michael Margolis www.getstoried.com 53 53
  54. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 54 54
  55. Good stories socialize your truth into reality. (c) 2009 Michael Margolis www.getstoried.com 55 55
  56. RE-CAP > purpose > point of view > wayfinding > empathy (c) 2009 Michael Margolis www.getstoried.com 56 56
  57. Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 57 57
  58. Interview Dialogue Podcast Series Every Other Tues 1pm EST www.thenewstorytellers.com (c) 2009 Michael Margolis www.getstoried.com 58 58
  59. Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 59 59
  60. Friends, Interns, Collaborators: twitter - @getstoried michael@getstoried.com (c) 2009 Michael Margolis www.getstoried.com 60 60
  61. EVALS love * > hate (c) 2009 Michael Margolis www.getstoried.com 61 61
  62. Storytelling is like fortune-telling. The act of choosing a certain story determines probability of future outcomes. (c) 2009 Michael Margolis www.getstoried.com 62 62

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