Social media tools
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- 1. SOCIAL MEDIA MARKETING Mike Klein @dezguy Wednesday, October 27, 2010
- 2. SOCIAL MEDIA FEAR? Wednesday, October 27, 2010
- 3. REAL FEAR Wednesday, October 27, 2010
- 4. EXPLOSION OF COMMUNICATIONS Wednesday, October 27, 2010
- 5. WENT FROM BEING CONNECTED... Wednesday, October 27, 2010
- 6. TO BEING BOMBARDED Wednesday, October 27, 2010
- 8. INFANCY WE ARE ALL INFANTS Wednesday, October 27, 2010
- 9. TWOTOOLS Wednesday, October 27, 2010
- 10. TWO DIFFERENT APPROACHES Wednesday, October 27, 2010
- 11. THE FUNNEL AS THE MODEL FOR MARKETING Wednesday, October 27, 2010
- 12. POUR PEOPLE INTHETOP CUSTOMERS COME OUTTHE BOTTOM Wednesday, October 27, 2010
- 13. BASED ON INTERRUPTING Wednesday, October 27, 2010
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- 41. Wednesday, October 27, 2010
- 42. FOR aLONGTIMETHIS WORKED IT WAS EASY. IT WORKED. PEOPLE LISTENED. Wednesday, October 27, 2010
- 43. EVERYONE MADE MONEY; UNTIL.... Wednesday, October 27, 2010
- 46. WE PUMPED UPTHE VOLUME Wednesday, October 27, 2010
- 47. ANDTHE FILTERS GET STRONGER Wednesday, October 27, 2010
- 48. WE GET EVEN MORE DESPERATE Wednesday, October 27, 2010
- 49. SOCIAL MEDIA SAVIOUR Wednesday, October 27, 2010
- 50. BUT SOCIAL MEDIA IS HURTING.... Wednesday, October 27, 2010
- 51. THE FUNNEL ISN’T WORKING AS WELL AS IT ONCE DID. Wednesday, October 27, 2010
- 52. IT’S EASY FOR PEOPLETO ‘UNFOLLOW’ Wednesday, October 27, 2010
- 53. EACH NEW STATUS UPDATE ADDS CLUTTER AMOUNT OF ATTENTION STAYSTHE SAME Wednesday, October 27, 2010
- 54. FIRE AND FORGET WAS EASY. Wednesday, October 27, 2010
- 56. YOU ACTUALLY NEEDTO CARE Wednesday, October 27, 2010
- 57. TREATING THE NEW LIKETHE OLD IS A BANDAID SOLUTION Wednesday, October 27, 2010
- 58. UNCHARTERED WATERS THESE ARE UNCHARTED WATERS Wednesday, October 27, 2010
- 59. NECESSITY ISTHE MOTHER OF INVENTION - PLATO NECESSITY IS THE MOTHER OF INVENTION - PLATO WE NEEDTO RETHINK THE MODEL Wednesday, October 27, 2010
- 60. Source: Flickr.com zoomar NEEDTO ACCOUNT FOR PERMISSION ANDTRUST Wednesday, October 27, 2010
- 61. WHAT MADETHIS FOOTBALL FAN THIS WAY? Wednesday, October 27, 2010
- 62. WAS HE BORN LIKE THIS? Wednesday, October 27, 2010
- 63. TURN STRANGERS INTO FRIENDS FRIENDS INTO CUSTOMERS CUSTOMERS INTO SUPPORTERS Wednesday, October 27, 2010
- 66. TIMETO GET RICK ROLLED Wednesday, October 27, 2010
- 67. FROM COMMUNITY TO CROWD Wednesday, October 27, 2010
- 68. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
- 69. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
- 70. FROM COMMITTED TO CORE Wednesday, October 27, 2010
- 71. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
- 72. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
- 73. FROM COMMITTED TO CORE Wednesday, October 27, 2010
- 74. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
- 75. Source: Flickr.com, rileyroxx FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
- 76. FROM COMMITTED TO CORE Wednesday, October 27, 2010
- 77. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
- 78. Source: Flickr.com d.j.k. FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
- 79. Source: Flickr.com Fanboy 30 FROM COMMITTED TO CORE Wednesday, October 27, 2010
- 80. FROM CROWDTO CONGREGATION Wednesday, October 27, 2010
- 81. Source: Flickr.com, korona-pl FROM CONGREGATION TO COMMITTED Wednesday, October 27, 2010
- 82. Source: Flickr.com, wsilverSource: Flickr.com Chris & Shelley Mallinson FROM COMMITTED TO CORE Wednesday, October 27, 2010
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- 85. Wednesday, October 27, 2010
- 86. DISCRETE STEPS Wednesday, October 27, 2010
- 87. DISCRETE STEPS Wednesday, October 27, 2010
- 88. FROM COMMUNITY TO CROWD Wednesday, October 27, 2010
- 89. GOAL ISTO INCREASE COMMITMENT Wednesday, October 27, 2010
- 90. GOAL ISTO INCREASE COMMITMENT Wednesday, October 27, 2010
- 91. BUILD ADVOCATES (FANS, FOLLOWERS, FANATICS) Wednesday, October 27, 2010
- 92. BUILDING AN ARMY Wednesday, October 27, 2010
- 93. BUILDING AN ARMY Wednesday, October 27, 2010
- 94. BUILDING AN ARMY Wednesday, October 27, 2010
- 95. BUILDING AN ARMY Wednesday, October 27, 2010
- 96. BUILDING AN ARMY Wednesday, October 27, 2010
- 97. EVERYONE IS CONNECTED Wednesday, October 27, 2010
- 98. YOU WANTYOUR NETWORK’S NETWORKS Wednesday, October 27, 2010
- 99. YOUR FANS BRINGTHEIR NETWORKS WITHTHEM Wednesday, October 27, 2010
- 100. RECRUITING FORYOU. Wednesday, October 27, 2010
- 101. RECRUITING FORYOU. Wednesday, October 27, 2010
- 102. RECRUITING FORYOU. Wednesday, October 27, 2010
- 103. RECRUITING FORYOU. Wednesday, October 27, 2010
- 104. RECRUITING FORYOU. Wednesday, October 27, 2010
- 105. FANS BEGET MORE FANS Wednesday, October 27, 2010
- 106. FANS BEGET MORE FANS Wednesday, October 27, 2010
- 107. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
- 108. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
- 109. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
- 110. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
- 111. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
- 112. YOUR MARKETING PLATFORM GROWS Wednesday, October 27, 2010
- 113. YOU’LL HAVE AN AUDIENCE IFYOU DO IT RIGHT... Wednesday, October 27, 2010
- 115. WHO WILL SPREAD YOUR MESSAGE Wednesday, October 27, 2010
- 116. HELPYOU HELP OTHERS AND WILL BE THERE TO HEPYOU... Wednesday, October 27, 2010
- 117. + Revenue+ Goodwill - Expenses OUTCOMES YOU CANTAKE TOTHE BANK Wednesday, October 27, 2010
- 118. BUTYOU NEEDTHE RIGHTTOOL FORTHE JOB Wednesday, October 27, 2010
- 119. ANDYOU USETHE MODELTO SELECT TOOLS. Wednesday, October 27, 2010
- 120. TO BUILDYOUR CORE Wednesday, October 27, 2010
- 121. HOW DO YOU FORM A CROWD? Wednesday, October 27, 2010
- 122. SOMETHINGTO GATHER AROUND Wednesday, October 27, 2010
- 123. ANDYOU NEED SOME PEOPLE... Wednesday, October 27, 2010
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- 125. YOU COULD USE A BLOG... Wednesday, October 27, 2010
- 126. A CONGREGATION NEEDS SOMETHING TO BELIEVE INWednesday, October 27, 2010
- 127. THEY NEED COMMITMENT Wednesday, October 27, 2010
- 128. THEY NEED BELONGING Wednesday, October 27, 2010
- 129. SHOUTING FROM OUTSIDETHE CAMPFIRE CIRCLE DOESN’T WORK Wednesday, October 27, 2010
- 130. IT’S ABOUT MOVING FROM CONTROL... Wednesday, October 27, 2010
- 131. ...TO INFLUENCE. Wednesday, October 27, 2010
- 132. FROM INTERRUPTING... Wednesday, October 27, 2010
- 133. ...TO PERMISSION Wednesday, October 27, 2010
- 134. FROMTALKING AT.... Wednesday, October 27, 2010
- 135. ....TOTALKING WITH. Wednesday, October 27, 2010
- 136. FROM BEING CLOSED.... Wednesday, October 27, 2010
- 137. TO BEING OPEN, TRANSPARENT, ACCOUNTABLE. Wednesday, October 27, 2010
- 139. BRINGING BEERTOTHE CAMPFIRE IS ONE WAY TO GET A SEAT. Wednesday, October 27, 2010
- 140. WE LOVETOTALK ABOUT OURSELVES Wednesday, October 27, 2010
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- 142. Wednesday, October 27, 2010
- 143. MANY PERSONALITIES MANY BEHAVIOURS Wednesday, October 27, 2010
- 144. DON’T BE AFRAIDTO ASK FOR COMMITMENT Wednesday, October 27, 2010
- 145. Wednesday, October 27, 2010
- 146. Moving People from the Congregation to the Committed GETYOUR CONGREGATION COMMITTED Wednesday, October 27, 2010
- 147. LOOK FOR OPPORTUNITIES TO MOVE PEOPLETOTHE CORE Wednesday, October 27, 2010
- 148. THE OUTCOMES ARETANGIBLE Wednesday, October 27, 2010
- 149. PERHAPS OUT OF STUPIDITY? Wednesday, October 27, 2010
- 150. YEARS OFTEARS, CHEERS AND BEERS Wednesday, October 27, 2010
- 151. HOWYOU MEASURE SUCCESS IS DEFINED BYTHE OBJECTIVE. Wednesday, October 27, 2010
- 152. CLOWNS ARE SCAREY...NOT SOCIAL MEDIA Wednesday, October 27, 2010
- 153. SOCIAL MEDIA MARKETING Mike Klein @dezguy Wednesday, October 27, 2010