How creating value for your digital activities brings only the better for brands and products. Inspired from a blog post written by Kyra Aylsworth, a strategist in Teehan+lax. I've been using the approach in crafting several digital strategies for brands and products across industries.
8. Dan Barber
How he describe Veta La Palma
1. A farm that doesn’t feed its
animals.
2. A farm that measures its success
by the health of its predators.
3. A farm that’s literally a water
purification plant.
Chef, Authors & Food Visionaries
12. #1 | Support Natural Behavior
Don’t feed the animal
13.
14.
15. Be part of consumers lives, infuse your
brand into the cultural consciousness
"We don't do advertising anymore. We just do cool sh*t!"
Simon Penstridge - UK Marketing Director Nike