15. Mall Websites
WordPress Multisite
Share Plugins and themes
Child themes with specific variations
Setup and Support Fees
Full time account manager
Michael Johnstone @Johnstone_M
16. MoveToDotMobi
Custom Themes
Custom Plugins
Faster roll out
Reliable CMS
Easily updated by
customers
Michael Johnstone @Johnstone_M
17. RD2inc.com
Ford Canada
wanted to
create a key
social
property...
they wanted
to have their
own voice in
the Ford
social
landscape.
Michael Johnstone @Johnstone_M
18. The Plan
Personas - know the
audience well
Inspiration - look
inside and outside
the industry
Prototype and Test
Mobile - Plan from
the start
Michael Johnstone @Johnstone_M
19. Best Practices
Plan - customer insights, example sites,
etc.
Keep it simple - don’t use too many
plugins
Leverage what already exists
Hustle - launching isn’t the win. It’s the
first step.
Michael Johnstone @Johnstone_M
20. Michael Johnstone
Entrepreneur; Executive; Strategies &
Acquisitions with Mark Cuban Companies
Michael Johnstone @Johnstone_M
Notas do Editor
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Starting point - everything you need to get started. Many features rolled in: user management, CMS, image storage, thumbnails, \n\nThemes - Free and Paid themes are both a great deal\n\nPlugins - Like Themes\n\nCommunity - amazing; support for your business because you’re on the platform. support for your programming.\n