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Making Money with
             WordPress
                    Success in 4 Acts




Michael Johnstone                       @Johnstone_M
Michael Johnstone
                    @Johnstone_M




Michael Johnstone                  @Johnstone_M
“When I get sad, I stop being
sad and be awesome instead.
True story.” - Barney Stinson




  Michael Johnstone             @Johnstone_M
“I peed in the bathtub.” - L




Michael Johnstone                              @Johnstone_M
Prerequisites


You must be focussed on turning a profit.




Michael Johnstone             @Johnstone_M
Effort


        You must be willing to hustle.




Michael Johnstone                 @Johnstone_M
How many ways are
  there to make money?


Michael Johnstone   @Johnstone_M
3
Michael Johnstone       @Johnstone_M
3 Ways to Earn Money

      Sell to New Customers

      Sell More to Existing Customers

      Reduce Costs




Michael Johnstone                       @Johnstone_M
Web Customers

      Visitors

      Users

      Advertisers




Michael Johnstone     @Johnstone_M
Sell to New Customers

      SEO - Jetpack

      SEM

      Social / Sharing

      Cross Promoting




Michael Johnstone        @Johnstone_M
Existing Customers

      Services - users

      Premium Features - users

      E-mail Marketing - advertisers

      Contests - advertisers




Michael Johnstone                      @Johnstone_M
Reduce Costs
      Great Starting Point

      Themes

      Plugins

      Community

      Business Processes




Michael Johnstone            @Johnstone_M
Imaginuity




Michael Johnstone                @Johnstone_M
Mall Websites

      WordPress Multisite

      Share Plugins and themes

      Child themes with specific variations

      Setup and Support Fees

      Full time account manager


Michael Johnstone                    @Johnstone_M
MoveToDotMobi

     Custom Themes

     Custom Plugins

     Faster roll out

     Reliable CMS

     Easily updated by
     customers

Michael Johnstone        @Johnstone_M
RD2inc.com

     Ford Canada
     wanted to
     create a key
     social
     property...
     they wanted
     to have their
     own voice in
     the Ford
     social
     landscape.




Michael Johnstone            @Johnstone_M
The Plan
     Personas - know the
     audience well

     Inspiration - look
     inside and outside
     the industry

     Prototype and Test

     Mobile - Plan from
     the start

Michael Johnstone              @Johnstone_M
Best Practices

      Plan - customer insights, example sites,
      etc.

      Keep it simple - don’t use too many
      plugins

      Leverage what already exists

      Hustle - launching isn’t the win. It’s the
      first step.

Michael Johnstone                      @Johnstone_M
Michael Johnstone
      Entrepreneur; Executive; Strategies &
    Acquisitions with Mark Cuban Companies




Michael Johnstone                  @Johnstone_M

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Word press for profit

  • 1. Making Money with WordPress Success in 4 Acts Michael Johnstone @Johnstone_M
  • 2. Michael Johnstone @Johnstone_M Michael Johnstone @Johnstone_M
  • 3. “When I get sad, I stop being sad and be awesome instead. True story.” - Barney Stinson Michael Johnstone @Johnstone_M
  • 4. “I peed in the bathtub.” - L Michael Johnstone @Johnstone_M
  • 5. Prerequisites You must be focussed on turning a profit. Michael Johnstone @Johnstone_M
  • 6. Effort You must be willing to hustle. Michael Johnstone @Johnstone_M
  • 7. How many ways are there to make money? Michael Johnstone @Johnstone_M
  • 8. 3 Michael Johnstone @Johnstone_M
  • 9. 3 Ways to Earn Money Sell to New Customers Sell More to Existing Customers Reduce Costs Michael Johnstone @Johnstone_M
  • 10. Web Customers Visitors Users Advertisers Michael Johnstone @Johnstone_M
  • 11. Sell to New Customers SEO - Jetpack SEM Social / Sharing Cross Promoting Michael Johnstone @Johnstone_M
  • 12. Existing Customers Services - users Premium Features - users E-mail Marketing - advertisers Contests - advertisers Michael Johnstone @Johnstone_M
  • 13. Reduce Costs Great Starting Point Themes Plugins Community Business Processes Michael Johnstone @Johnstone_M
  • 15. Mall Websites WordPress Multisite Share Plugins and themes Child themes with specific variations Setup and Support Fees Full time account manager Michael Johnstone @Johnstone_M
  • 16. MoveToDotMobi Custom Themes Custom Plugins Faster roll out Reliable CMS Easily updated by customers Michael Johnstone @Johnstone_M
  • 17. RD2inc.com Ford Canada wanted to create a key social property... they wanted to have their own voice in the Ford social landscape. Michael Johnstone @Johnstone_M
  • 18. The Plan Personas - know the audience well Inspiration - look inside and outside the industry Prototype and Test Mobile - Plan from the start Michael Johnstone @Johnstone_M
  • 19. Best Practices Plan - customer insights, example sites, etc. Keep it simple - don’t use too many plugins Leverage what already exists Hustle - launching isn’t the win. It’s the first step. Michael Johnstone @Johnstone_M
  • 20. Michael Johnstone Entrepreneur; Executive; Strategies & Acquisitions with Mark Cuban Companies Michael Johnstone @Johnstone_M

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  15. Starting point - everything you need to get started. Many features rolled in: user management, CMS, image storage, thumbnails, \n\nThemes - Free and Paid themes are both a great deal\n\nPlugins - Like Themes\n\nCommunity - amazing; support for your business because you’re on the platform. support for your programming.\n
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