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New Media DL -- Michael Henry
1.
INTRO
2.
COLLEGE PRO:
RESTRAINERS Talent!
3.
COLLEGE PRO: GOALS Recruit
more franchise managers
4.
THE BIG PICTURE Develop
a more prominent online presence through Facebook, Twitter, blogs and forums
5.
FACEBOOK Great content creation Start
generating original content
6.
TWITTER Good foundation Foster stronger
connection between internal employees
7.
BLOGS Separate blog for
students and homeowners Participate more in blogs about student entrepreneurshi p
8.
METRICS OF SUCCESS:
GOALS Double Facebook “Likes” Double Twitter “Followers” New blog posts 5 times per week
9.
BUDGET, TIMELINE Utilize existing
in-house resources – no additional funding required 12 month period to achieve goals as previously defined
10.
CONCLUSION Great start! Keep up
the momentum Increase relevancy, enga gement, and content!
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