U.S. Hispanics are a tailored-made target market for digital content strategy: as content strategists, we need to start creating new content specifically tailored to the needs of Hispanic audiences — content that speaks directly to their preferences, interests and culture.

1. Content Strategy for the
Hispanic Market
Why the U.S. Hispanic Consumer is a tailored-made target market for
digital content strategy

2. Purchasing Power
According to the Content Marketing Institute, in 2012 U.S. Hispanics had an
estimated $1.2 trillion in purchasing power; that number is expected to grow to
$1.5 trillion in 2015. U.S. Hispanics are spending more time online at twice the
market growth rates, adding over a million users per year. In addition, they
watch more online video: 62 percent more digital video than non-Hispanics.
U.S. Hispanics a tailored-made target market for digital content strategy: as
content strategists, we need to start creating new content specifically tailored to
the needs of Hispanic audiences — content that speaks directly to their
preferences, interests and culture.

3. Hispanic Content Doesn't Mean Spanish -
Language
Developing a content strategy for the Hispanic market
doesn't mean that you have to create a Spanish-language
site. Confusing Spanish marketing with language is a
common mistake and could mean that you are missing out
on the majority of your target market: 42.9 percent of U.S.
Hispanics prefer to consume online content in English. This
statistic is certainly to grow as more bilingual users accept
more English Hispanic-centric content.

4. Understanding Culture is the Key
So what is the best approach for this emerging market? Appealing to the
Hispanic Market doesn't just mean speaking the language; it means
understanding Hispanic users and culture. Over at Contently they provide
several examples of strategy for reaching the Hispanic market, including:
● Knowing and Understanding "Spanglish"
● Understanding and marketing to the Hispanic extended family
● Using the power of video, particularly on YouTube.
Read the complete article: 5 Content Marketing Tips That’ll Help You Appeal to
a Hispanic Audience