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Managing a Board of Directors
Dr. Michael R. Burcham
The Nashville Entrepreneur Center

michael@michaelburcham.com
03.10.15 | CNM
Part 1:
Conversation on Corporate Governance
3
What is Corporate Governance?
Corporate Governance is a mechanism through which 
Boards and Directors are able to direct, monitor and supervise the
conduct and operation of the corporation and its management in a
manner that ensures appropriate levels of authority, accountability,
stewardship, leadership, direction and control.
Audit	
  
Commi*ee	
  
Compensa0on	
  	
  
Commi*ee	
  
Governance	
  
Commi*ee	
  
Board	
  Commi*ees	
  
Strategy	
  
Board	
  of	
  Directors	
  
• 	
  	
  Achievement	
  of	
  strategic	
  objec0ves	
  and	
  value	
  crea0on	
  
• 	
  	
  Fulfil	
  responsibili0es	
  and	
  du0es	
  in	
  law	
  and	
  prescribed	
  func0ons	
  
Board	
  Opera0ons	
  
Chairman	
  
Board	
  	
  
Mee0ngs	
  
Repor0ng	
  &	
  
Disclosure	
  
	
  Internal	
  	
  
Controls	
  	
  
Execu0ve	
  	
  
Commi*ee	
  
	
  Internal	
  Audit	
   External	
  Audit	
   Management	
  
	
  Combined	
  Assurance	
  Model	
  
Governance	
  
System	
  and	
  
Controls	
  
Corporate	
  Policies	
  &	
  Procedures	
  
Board	
  Governance	
  Instruments	
  
Monitoring	
  and	
  Evalua0on	
  
Key	
  Areas	
  of	
  Responsibility	
  
CEO	
  &	
  Management	
  
Shareholders	
  
Informa0on	
  and	
  Communica0on	
  
Corporate	
  
Secretary	
  
Board Governance Framework
5
Chairman as Leader of the Board 
Primary Role | Provide overall leadership to the board

Function
•  Principal link between board and CEO/management team
•  Responsible for board agenda and work plan
•  Work with board committee chairs
•  Involved in selection and induction of new directors
•  Counsel individual directors on their performance
•  Participate in discussions with key stakeholders
6
CEO as Leader of the Company 
Primary Role | Lead the management team, Reporting to the board

Function
•  Work closely with board chairman
•  Responsible for performance of management team
•  Formulate corporate strategy, annual business plan and budget
•  Responsible for corporate and financial objectives
•  Formulate major corporate policies
•  Ensure continuous improvement in services and products 
•  Manage relations with investors, major customers, regulators
•  Responsible for company s long-term sustainability
5 Key Roles for a Board
1.  Financial Oversight
2.  CEO Management
3.  Setting Long-term Strategy
4.  Succession Planning
5.  BOD Governance
To Build an Effective & Successful Organization Through:
THE Most Important Responsibility of the BOD
•  Attendance & Agenda
•  Information Flow
•  Focus on Mission & Strategic Issues
•  Committee Work
•  Accountability
•  Decision Making
•  BOD Evaluations
•  Continued BOD Development
 These	
  are	
  ALL	
  	
  
Peer-­‐to-­‐Peer	
  BOD	
  issues	
  
Hats of Nonprofit Board Members
•  Governance | Worn only when in a properly called meeting
•  Volunteer | Worn when advising the CEO or ED, fundraising and
helping staff
•  Implementer | Rarely worn, program implementation is usually the
responsibility of the staff
Part 2:
Common Mistakes of Organizational Leaders
Common Mistakes of NFP Leaders



Over-Reliance on the Board For !
Strategic Leadership
Common Mistakes of NFP Leaders



Leader with Inconsistent Board Interaction!
Not Checking in Often Enough
Common Mistakes of NFP Leaders



Having the Board Meeting!
At the Meeting | No Preparation
Common Mistakes of NFP Leaders



Meeting Becomes Updates!
There is Nothing to Engage
Common Mistakes of NFP Leaders



Not Enough Executive Session!
Teams Need Honest Conversation
Common Mistakes of NFP Leaders



Focus is Only on Fund Raising!
Lose Sense of Purpose

The Board is not an ATM!
Part 3:
How Can We Be More Effective?
All Board Fall Somewhere Between
Over
Controlling
Out of
Control
Micro Managing
 Rubber Stamping
19
Instruments to Enhance Effectiveness 
Board Charter setting out procedural rules
•  Clarifies leadership roles and core responsibilities
•  Reserves matters specifically reserved to board
•  Sets management delegations and reporting arrangements
Comprehensive induction for new directors
•  Legal and regulatory obligations
•  Financial structure of business, budgets and KPIs
•  Understanding of strategic priorities and current status
•  Familiarize with business operations, e.g. site visits
Annual board work plan
•  Meetings and budget cycle, annual reporting
Code of ethics or statement of business principles
•  Defines corporate values and conduct of staff and directors
When Properly Governed the Board Can Be 

An Incredibly Valuable Strategic Resource
Expertise
Experience
Network
Perspective
Best Practices
Leadership
•  Effectiveness | BOD best practices and board effectiveness
•  Relationships | BOD and ED/CEO should have a strong relationship
Legal
•  Audit | Fulfill the requirements of audit each year.
•  Duty of Loyalty | Look out for best interest of the organization
•  Compliance | All federal, state and local compliance issues
•  Laws | Aware of follow current laws and policies
Financial
•  Audit | Annual audit by an outside firm
•  Resources | Link vision and plans to financial support
Best Practices
Money
•  Charity | Donate time and money to the organization
•  Fundraising | Raise funding and resources for the organization
Meetings
•  Frequency | At least Quarterly meetings
•  Documentation | Minutes, Decisions, Presentations
Policies
•  Policies | Conflict of Interest & Whistle Blower Policy
•  Independence | Primarily volunteer
•  Results | Measure progress toward mission in quantifiable ways
•  Culture | Transparency, Consistency and Accountability
•  Strategy | Focus, Consistent with Mission, Vision, Values, the “Dream”
Traps to Avoid
Board Failure:

•  Weak recruitment, orientation, on-boarding of new members
•  Not really tied to mission
•  Weak CEO or Executive Director
•  Not having strong governance policies in place
•  Not managing personal issues or special cases, which can
impact governance process
•  Not knowing what is expected of them
•  Not agreeing to what is expected of them
Part 4:
Managing A Board | Pre & Post Meeting
MANAGING A BOARD
THOUGHTS FOR THE CEO
1.  THE MEETING: NEVER have the board meeting "at" the board
meeting.  ALWAYS call every director a few days before the
meeting and run every important issue by them to get their input.
Update them on company performance, especially the bad news,
and let them "beat you up" privately. The meeting can then focus in
a constructive fashion on problem-solving and building the
Company for the future. 

Managing a Board of
Directors
10


Rules
2.  THE DISCUSSION: Maximum PowerPoint should be about 4
slides from any presenter, especially yourself. This should be the
limit of director interest in detail.  Boards engagement should be
strategic – not tactical.

Managing a Board of
Directors
10


Rules
3. 
ACCESS: Provide complete access for the board to everyone and
everything in the Company. They will rarely use it, but it's a great
comfort to them to know you are not trying to hide anything. 
Managing a Board of
Directors
10


Rules
4.  PRESENTATION: Have your key team members do almost all the
presentations. It gives them exposure and allows you to make sage
comments along with the rest of the board. A perfect board meeting is
when 10% of the talking is done by the CEO, 60% by the team, and
30% by the directors. 

Managing a Board of
Directors
10 
Rules
5.  NOTES: Carefully consider every director's input and take good notes
at the meeting. These people have lots of experience and many great
contacts. But you make the final decisions (and if you don't, they will
start to look for someone who will). 

Managing a Board of
Directors
10 
Rules
6.  ENGAGEMENT: Give the Directors projects in their areas of expertise.
It's free consulting and they usually do a good job. It provides a way
to contribute to the business that is meaningful and provides a way
for them to “buy in” to the overall strategies.
Managing a Board of
Directors
10 
Rules
7. 
DECISIONS: Get in front of the board on tough decisions like top
management changes, including changes to your own role. If it's
going to happen, make it your idea. 
Managing a Board of
Directors
10 
Rules
8.  COMMUNICATION: For VC directors, try to picture how they are
describing your Company to their partners, and what questions their
partners are asking. Your job is to make each director a hero to their
partners (or corporate boss). 
Managing a Board of
Directors
10


Rules
9.  PRIORITIES: Remember it's Company first, team second, you last.
You win when everybody wins, not when just you win. If you ever fail
to understand these priorities, you will compromise your decision
making and your position.

Managing a Board of
Directors
10 
Rules
10. RELATIONSHPS: Try to make a friend of every board member.
Send them interesting deal ideas you turn up, learn about their
interests, make the board a "look forward to" experience for
everyone. 
Managing a Board of
Directors
10 
Rules

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Managing a NonProfit Board of Directors

  • 1. Managing a Board of Directors Dr. Michael R. Burcham The Nashville Entrepreneur Center michael@michaelburcham.com 03.10.15 | CNM
  • 2. Part 1: Conversation on Corporate Governance
  • 3. 3 What is Corporate Governance? Corporate Governance is a mechanism through which Boards and Directors are able to direct, monitor and supervise the conduct and operation of the corporation and its management in a manner that ensures appropriate levels of authority, accountability, stewardship, leadership, direction and control.
  • 4. Audit   Commi*ee   Compensa0on     Commi*ee   Governance   Commi*ee   Board  Commi*ees   Strategy   Board  of  Directors   •     Achievement  of  strategic  objec0ves  and  value  crea0on   •     Fulfil  responsibili0es  and  du0es  in  law  and  prescribed  func0ons   Board  Opera0ons   Chairman   Board     Mee0ngs   Repor0ng  &   Disclosure    Internal     Controls     Execu0ve     Commi*ee    Internal  Audit   External  Audit   Management    Combined  Assurance  Model   Governance   System  and   Controls   Corporate  Policies  &  Procedures   Board  Governance  Instruments   Monitoring  and  Evalua0on   Key  Areas  of  Responsibility   CEO  &  Management   Shareholders   Informa0on  and  Communica0on   Corporate   Secretary   Board Governance Framework
  • 5. 5 Chairman as Leader of the Board Primary Role | Provide overall leadership to the board Function •  Principal link between board and CEO/management team •  Responsible for board agenda and work plan •  Work with board committee chairs •  Involved in selection and induction of new directors •  Counsel individual directors on their performance •  Participate in discussions with key stakeholders
  • 6. 6 CEO as Leader of the Company Primary Role | Lead the management team, Reporting to the board Function •  Work closely with board chairman •  Responsible for performance of management team •  Formulate corporate strategy, annual business plan and budget •  Responsible for corporate and financial objectives •  Formulate major corporate policies •  Ensure continuous improvement in services and products •  Manage relations with investors, major customers, regulators •  Responsible for company s long-term sustainability
  • 7. 5 Key Roles for a Board 1.  Financial Oversight 2.  CEO Management 3.  Setting Long-term Strategy 4.  Succession Planning 5.  BOD Governance To Build an Effective & Successful Organization Through:
  • 8. THE Most Important Responsibility of the BOD •  Attendance & Agenda •  Information Flow •  Focus on Mission & Strategic Issues •  Committee Work •  Accountability •  Decision Making •  BOD Evaluations •  Continued BOD Development These  are  ALL     Peer-­‐to-­‐Peer  BOD  issues  
  • 9. Hats of Nonprofit Board Members •  Governance | Worn only when in a properly called meeting •  Volunteer | Worn when advising the CEO or ED, fundraising and helping staff •  Implementer | Rarely worn, program implementation is usually the responsibility of the staff
  • 10. Part 2: Common Mistakes of Organizational Leaders
  • 11. Common Mistakes of NFP Leaders
 
 Over-Reliance on the Board For ! Strategic Leadership
  • 12. Common Mistakes of NFP Leaders
 
 Leader with Inconsistent Board Interaction! Not Checking in Often Enough
  • 13. Common Mistakes of NFP Leaders
 
 Having the Board Meeting! At the Meeting | No Preparation
  • 14. Common Mistakes of NFP Leaders
 
 Meeting Becomes Updates! There is Nothing to Engage
  • 15. Common Mistakes of NFP Leaders
 
 Not Enough Executive Session! Teams Need Honest Conversation
  • 16. Common Mistakes of NFP Leaders
 
 Focus is Only on Fund Raising! Lose Sense of Purpose The Board is not an ATM!
  • 17. Part 3: How Can We Be More Effective?
  • 18. All Board Fall Somewhere Between Over Controlling Out of Control Micro Managing Rubber Stamping
  • 19. 19 Instruments to Enhance Effectiveness Board Charter setting out procedural rules •  Clarifies leadership roles and core responsibilities •  Reserves matters specifically reserved to board •  Sets management delegations and reporting arrangements Comprehensive induction for new directors •  Legal and regulatory obligations •  Financial structure of business, budgets and KPIs •  Understanding of strategic priorities and current status •  Familiarize with business operations, e.g. site visits Annual board work plan •  Meetings and budget cycle, annual reporting Code of ethics or statement of business principles •  Defines corporate values and conduct of staff and directors
  • 20. When Properly Governed the Board Can Be 
 An Incredibly Valuable Strategic Resource Expertise Experience Network Perspective
  • 21. Best Practices Leadership •  Effectiveness | BOD best practices and board effectiveness •  Relationships | BOD and ED/CEO should have a strong relationship Legal •  Audit | Fulfill the requirements of audit each year. •  Duty of Loyalty | Look out for best interest of the organization •  Compliance | All federal, state and local compliance issues •  Laws | Aware of follow current laws and policies Financial •  Audit | Annual audit by an outside firm •  Resources | Link vision and plans to financial support
  • 22. Best Practices Money •  Charity | Donate time and money to the organization •  Fundraising | Raise funding and resources for the organization Meetings •  Frequency | At least Quarterly meetings •  Documentation | Minutes, Decisions, Presentations Policies •  Policies | Conflict of Interest & Whistle Blower Policy •  Independence | Primarily volunteer •  Results | Measure progress toward mission in quantifiable ways •  Culture | Transparency, Consistency and Accountability •  Strategy | Focus, Consistent with Mission, Vision, Values, the “Dream”
  • 23. Traps to Avoid Board Failure: •  Weak recruitment, orientation, on-boarding of new members •  Not really tied to mission •  Weak CEO or Executive Director •  Not having strong governance policies in place •  Not managing personal issues or special cases, which can impact governance process •  Not knowing what is expected of them •  Not agreeing to what is expected of them
  • 24. Part 4: Managing A Board | Pre & Post Meeting
  • 26. 1.  THE MEETING: NEVER have the board meeting "at" the board meeting.  ALWAYS call every director a few days before the meeting and run every important issue by them to get their input. Update them on company performance, especially the bad news, and let them "beat you up" privately. The meeting can then focus in a constructive fashion on problem-solving and building the Company for the future.  Managing a Board of Directors 10 Rules
  • 27. 2.  THE DISCUSSION: Maximum PowerPoint should be about 4 slides from any presenter, especially yourself. This should be the limit of director interest in detail.  Boards engagement should be strategic – not tactical. Managing a Board of Directors 10 Rules
  • 28. 3. ACCESS: Provide complete access for the board to everyone and everything in the Company. They will rarely use it, but it's a great comfort to them to know you are not trying to hide anything.  Managing a Board of Directors 10 Rules
  • 29. 4.  PRESENTATION: Have your key team members do almost all the presentations. It gives them exposure and allows you to make sage comments along with the rest of the board. A perfect board meeting is when 10% of the talking is done by the CEO, 60% by the team, and 30% by the directors.  Managing a Board of Directors 10 Rules
  • 30. 5.  NOTES: Carefully consider every director's input and take good notes at the meeting. These people have lots of experience and many great contacts. But you make the final decisions (and if you don't, they will start to look for someone who will).  Managing a Board of Directors 10 Rules
  • 31. 6.  ENGAGEMENT: Give the Directors projects in their areas of expertise. It's free consulting and they usually do a good job. It provides a way to contribute to the business that is meaningful and provides a way for them to “buy in” to the overall strategies. Managing a Board of Directors 10 Rules
  • 32. 7. DECISIONS: Get in front of the board on tough decisions like top management changes, including changes to your own role. If it's going to happen, make it your idea.  Managing a Board of Directors 10 Rules
  • 33. 8.  COMMUNICATION: For VC directors, try to picture how they are describing your Company to their partners, and what questions their partners are asking. Your job is to make each director a hero to their partners (or corporate boss).  Managing a Board of Directors 10 Rules
  • 34. 9.  PRIORITIES: Remember it's Company first, team second, you last. You win when everybody wins, not when just you win. If you ever fail to understand these priorities, you will compromise your decision making and your position. Managing a Board of Directors 10 Rules
  • 35. 10. RELATIONSHPS: Try to make a friend of every board member. Send them interesting deal ideas you turn up, learn about their interests, make the board a "look forward to" experience for everyone.  Managing a Board of Directors 10 Rules