Katie reynolds-audi-presentation

Esportes Indústria automotiva

“A wise old owl once said”
Katie Reynolds, Audi Australia
@IdidItMyK #iStrategy

Katie Reynolds, Audi Australia
Yesterday was Grahame„s Birthday...

Katie Reynolds, Audi Australia
Happy Birthday Grahame!

Katie Reynolds, Audi Australia
Insight #1:
Put yourself in
someone else„s shoes

Katie Reynolds, Audi Australia
Insight #2: Expand the
ears far and wide
" The most basic of all human
needs is the need to understand
and be understood. The best
way to understand people is to
listen to them "
Dr Ralf Nichols,
International Listening Association

Katie Reynolds, Audi Australia
Insight #2: Expand the
ears far and wide

Katie Reynolds, Audi Australia
Insight #3:
It„s okay not to
be first

Katie Reynolds, Audi Australia
" Technology is shifting the power away
from the editors, the publishers, the
establishment, the media elite.
Now it‘s the people who are in control"
Rupert Murdoch

Katie Reynolds, Audi Australia
Insight #4:
The power of
conversations

Katie Reynolds, Audi Australia
The power of conversations
Advocates

Katie Reynolds, Audi Australia
Insight #5:
Be the wise
old bird

Katie Reynolds, Audi Australia
"I remind myself every morning:
nothing I say this day
will teach me anything.
So if i‘m going to learn,
I must do it by listening"
Larry King

Katie Reynolds, Audi Australia
Be the wise old bird
Campaign to bring TTRS to USA

Katie Reynolds, Audi Australia
Be the wise old bird
We don‘t delete posts = transparency

Katie Reynolds, Audi Australia
Insight #6: Place the
cherry on top of the
cake

Katie Reynolds, Audi Australia
Place the cherry on top of the cake
Integration
St George Open Air Cinema

Katie Reynolds, Audi Australia
Place the cherry on top of the cake
Anticipate customer action before it happens
Arrival of R8 V10 plus

Katie Reynolds, Audi Australia
Place the cherry on top of the cake
Transparency
Transparent customer service
• Major Point
• Making public our no-delete policy
• Admitting there are complaints

Katie Reynolds, Audi Australia
Our key insights
• Put yourself in someone else’s shoes
• Expand the ears far and wide
• It’s okay not to be first
• The power of conversations
• Be the wise old bird
• Place the cherry on top of the cake

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