What Rock Stars Know About Online Promotions That You Don’t... But Need To!
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Presentation to the PR Consultants Group gathering in SF 2012.
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What Rock Stars Know About Online Promotions That You Don’t... But Need To!
- 1. Michael Brandvold Marketing & PRThatRocks Presents: Rock Stars & Porn Stars What Rock Stars Know About Online Promotions That You Don’t... But Need To! PR Consultants Group Michael Brandvold Marketing & PRThatRocks Presents: 1
- 2. Michael Brandvold Marketing & PRThatRocks Presents: What Does Social Media Friendship Mean? The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered. Eyeballs, Likes, Followers mean nothing if they don’t convert. Michael Brandvold Marketing & PRThatRocks Presents: 2
- 3. Michael Brandvold Marketing & PRThatRocks Presents: Facebook and Twitter Mean Nothing if You Do Nothing to Convert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • Retweet Michael Brandvold Marketing & PRThatRocks Presents: 3
- 4. Michael Brandvold Marketing & PRThatRocks Presents: Quoting a famous commander, Jean-Luc Picard ENGAGE Michael Brandvold Marketing & PRThatRocks Presents: 4
- 5. Michael Brandvold Marketing & PRThatRocks Presents: Love Me or Hate Me... Just Spell My Name Right! 10 Things Learned From KISS School of Marketing Michael Brandvold Marketing & PRThatRocks Presents: 5
- 6. Michael Brandvold Marketing & PRThatRocks Presents: Reality Show •Understand your limit •Go right to your limit •Show it all, talk about it all •Let your Ego go Michael Brandvold Marketing & PRThatRocks Presents: 6
- 7. Michael Brandvold Marketing & PRThatRocks Presents: Don’t Be Cheap Don’t Be Foolish You only get one chance to make a first impression! Michael Brandvold Marketing & PRThatRocks Presents: 7
- 8. Michael Brandvold Marketing & PRThatRocks Presents: Core Online Tools •WordPress •Twitter •Facebook Page •YouTube •Instagram and now Pinterest •Foursquare •Email Marketing Michael Brandvold Marketing & PRThatRocks Presents: 8
- 9. Michael Brandvold Marketing & PRThatRocks Presents: Photos and Video •A picture says a thousand words •But videos say more •Terms of Service Michael Brandvold Marketing & PRThatRocks Presents: 9
- 10. Michael Brandvold Marketing & PRThatRocks Presents: Go Mobile •Website is mobile ready •Content of the moment is gold •Instagram, Viddy, Hootsuite Michael Brandvold Marketing & PRThatRocks Presents: 10
- 11. Michael Brandvold Marketing & PRThatRocks Presents: Twitter Tips Clean Out Dead Weight There is actually a very fast and easy way to do this clean up. I use a website called ManageFlitter.com. Follow Friday Check out www.followfridayhelper.com great site to help you post Follow Friday posts Use Lists You will see a jump in you getting listed if you start listing people. How Reply Works If you start a message with @name then only that person and those who follow both of you will see message. Michael Brandvold Marketing & PRThatRocks Presents: 11
- 12. Michael Brandvold Marketing & PRThatRocks Presents: Twitter Hashtags •Understand # •Join Industry Events without Attending Michael Brandvold Marketing & PRThatRocks Presents: 12
- 13. Michael Brandvold Marketing & PRThatRocks Presents: Passion •Post with Passion •Don’t post with Anger Michael Brandvold Marketing & PRThatRocks Presents: 13
- 14. Michael Brandvold Marketing & PRThatRocks Presents: How Often? •Facebook - 3 to 4 per day, average life of a post is 3 hours. Only 14% will see the post. •Twitter - 8 to 10 per day Michael Brandvold Marketing & PRThatRocks Presents: 14
- 15. Michael Brandvold Marketing & PRThatRocks Presents: Automate • Post short excerpt on Facebook wall and page • Update Twitter feed • Update Linkedin status • Update MySpace status • Repost old posts to Twitter Facebook is consistently the number one traffic source for my website, followed by Twitter. Michael Brandvold Marketing & PRThatRocks Presents: 15
- 16. Michael Brandvold Marketing & PRThatRocks Presents: Thank You! Twitter @michaelsb Facebook www.facebook.com/michaelbrandvoldmarketing Web www.MichaelBrandvold.com Email me@mikebrandvold.com Twitter @prthatrocks Facebook www.facebook.com/prthatrocks Web www.PRThatRocks.com Email chris@prthatrocks.com Michael Brandvold Marketing & PRThatRocks Presents: 16
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- I want you to leave this presentation with some real tips and tactics. Please ask questions!\n
- Stars know that their life online is a reality show.\nBe sure to have a ego online, be a star, that is who fans want to follow.\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
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- Many Twitter users do not see everything in the stream, therefore if you post only once there is a good chance it might be missed. Repost old stories, you will see a jump in traffic when you do this.\nFrom Meredith Chin, Facebook: How many Facebook posts per day - 3 to 4\nHow many Twitter posts per day - 8 to 10\nHow many blog posts per week - 3 to 4\n
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