How to Create a Content Strategy will address the following core questions: • What is Content Marketing? • What is Inbound Marketing? • What purpose do these concepts serve in creating new fans? • What are the key elements to an effective strategy? • How long should a strategy run? • What channels of distribution do you need to consider for your content? • How do you optimize your content for maximum viewing potential? • What are some typical events you can create strategies around? • How do you measure the success of your strategy?

1. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
How To Create A Content
Strategy
Co-hosts:
Michael Brandvold - @michaelsb
Brian Thompson - @thornybleeder
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 1
Monday, March 4, 13

2. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
What is Content Marketing?
Content Marketing is the creation and sharing of
media and publishing content in order to acquire and
attract fans, and to strengthen existing connections.
Marketing Is Impossible Without Great Content.
Content is best if it is born out of your process of
creating.
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 2
Monday, March 4, 13

3. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Examples of Content Types
Text
- status updates, tweets, guest writing articles for other sites, books , blogs
Video
- performances, cover songs, live streaming, behind the scenes, on the road, video
blogs, personal updates
Photo
- personal moments, behind the scenes, photos of fans, merch pics, gifs
Audio
- music (live performance, studio recordings, demos, remixes, cover songs), interviews,
spoken updates, podcasts, playlists
Crowdsourced Content
- text, video, photo, audio, physical (user created merch designs turned into products)
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 3
Monday, March 4, 13

4. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Elements of a Strategy
Create Content that Intrigues & Fascinates
•Find Influencers
•Plan
•Create
•Polish
•Publish
•Engage
•Promote
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 4
Monday, March 4, 13

5. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Distribution of Your Content
Publish on your own website
•Bit Torrent
•Publish on Social Media - Facebook, Twitter, YouTube,
LinkedIn, Instagram, Pinterest, Vimeo, Google Hangouts, UStream,
StageIt, Vine, Cinegram, Flickr, Tumblr, SoundCloud,
NoiseTrade, Bandcamp, Spotify, Rdio, Songza, Soundtracking, CBC
Music, Reddit, StumbleUpon, Kickstarter, PledgeMusic, IndieGogo,
•Pitch & Partner with other sites to syndicate content
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 5
Monday, March 4, 13

6. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Optimize Your Content
Metadata
•Complete Descriptions
•Proper Tagging
•Website Links
•Call to Action
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 6
Monday, March 4, 13

7. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Typical Events for a Strategy
album/single/dvd release
•video release
•tours
•new merchandise
•going into the studio
•fan funding campaigns
•writing sessions
•press & radio station interviews
•rehearsals
•guest appearances
•website launch
•trips to the hospital (Tom Green getting testicle removed)
•birthdays, holidays, cultural events
•conferences, festivals, concerts and premiers you're attending
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 7
Monday, March 4, 13

8. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Bringing It All Together
Keep it Real & Personable
•Inform Rather Than Promote
•Educate & Entertain, Rather Than Sell & Market
•What's the audience reaction to your content?
•Internally, Collect Suggestions for Improvements
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 8
Monday, March 4, 13

9. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Case Studies
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 9
Monday, March 4, 13

10. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Video Is Available
web9.MusicBizWeeklyPodcast.com
Only $9.99 for the entire webinar, on demand
Also available:
How to Promote Your Music with ReverbNation
How to Use Facebook to Promote Your Music
How to Use Twitter to Promote Your Music
How to Use WordPress to Build Your Band’s Website
WordPress Plugins For Musicians
Direct to Fan hyperlinkMusic Marketing 101
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 10
Monday, March 4, 13

11. Music Biz Weekly Presents:
Twitter Hashtag: #mbwp
Thank You!
Micheal Brandvold - Michael Brandvold Marketing
www.MichaelBrandvold.com
Twitter - @michaelsb
Email - me@mikebrandvold.com
Brian Thompson - Thorny Bleeder & The DIY Daily
www.thornybleeder.com www.thediydaily.com
Twitter - @thornybleeder.com
Email - brian@thornybleeder.com
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Monday, March 4, 13