Developing your C-Level Value involves gaining access to senior executives who are decision-makers. By calling the C-Level, you can obtain insights, bypass competitors, and simplify the selling process. Senior executives are now looking for partners that offer solutions and understand business performance. You must create value for senior executives by understanding why they are buying and positioning yourself as comfortable, confident, and credible. Research shows that referrals and recommendations are the most effective ways to gain access to senior leaders.