Skyline Exhibits quarterly publication, Winter 2

1. A publication of Skyline Exhibits | Winter/Spring 2010
Making a Major Splash!
10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows
What's Working In Exhibiting
11 New Exhibiting Products from Skyline

3. In this issue:
Success Stories
2 American Airlines: Flying High With Lightweight Replacement
4 SplashTacular: Making a Major Splash!
6 Skyline Exhibits: Exhibitors Swarm to New Products
8 Ortronics: Why Switch?
Industry News
11 6 Things You Can Test to Improve Your Trade Show Marketing
12 10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows
14 What's Working In Exhibiting
Skyline News
16 11 New Exhibiting Products From Skyline
Skyline Exhibits
Dedicated to Your Exhibiting Success ®
Skyline Exhibits • Winter/Spring 2010 • 1

4. success stories
Components of the cutaway fuselage provided atmosphere at a Paramount Studios party following the premiere of “Up in the Air,” a motion
picture with a prominent role for American Airlines. “People were impressed with the realism,” says an airline representative.
Flying High With Lightweight Replacement
American Airlines grounded a American Airlines. “It gives us other marketing needs.”
custom cutaway fuselage, com- something new. The height makes
plete with a stainless-steel us stand out more. And Skyline did Because the Skyline fuselage
exterior and wall panels from an a great job of incorporating it with offers the flexibility to exhibit in
aircraft’s interior, and replaced our existing Skyline components.” 10-foot increments and to sepa-
it with a lightweight replica for rate the interior and exterior, the
bigger audience appeal and “Over the next four, five airline quickly found additional
smaller nonproductive expenses years, we’ll gain uses, such as internal meetings
for shipping, drayage, installa- substantial savings.” and presentations by various
tion, dismantling and storage. James Zackey divisions.
The new Skyline exhibit, which Featuring a lightweight framework “We wouldn’t have considered
stretches up to 30 feet in length, and fabric graphics, the Skyline doing that with the old structure,”
stands nearly 4 feet taller than the system sheds weight and labor. Zackey says. “The Skyline exhibit
previous fuselage, and doesn’t force “It’s much more economical to is easy to ship, easy to install, and
visitors to stoop upon entering. ship and doesn’t involve all the provides instant branding for
man-hours to assemble,” Zackey American Airlines. It’s a nice back-
“I think it’s great,” says James says. “Over the next four to five drop for any kind of event.”
Zackey, Advertising/Brand years we’ll gain substantial sav- For more information visit:
Management Specialist with ings. That frees up dollars for skyline.com/americanairlines
2 • Winter/Spring 2010 • Skyline Exhibits

5. A cutaway fuselage anchored American
Airlines’ 20’-by-50’ space at a business
travel show. Skyline designed exhibits for
nine of the 11 airline partners in the
oneworld®Alliance and integrated them all
into a booth measuring 50’ by 80’.

6. success stories
Making a Major Splash!
For making attendees feel like
they were taking a plunge in a
giant tube waterslide, the
SplashTacular® Entertainment
exhibit won the Best of Show
award at the 2009 World
Waterpark Association (WWA)
Symposium & Trade Show.
SplashTacular, the largest U.S.-
based waterslide manufacturer,
received the award for displaying
the greatest originality, creativity
and impact with its trade show
exhibit.
Best of Show
award winner!
2009 World Waterpark Association
Symposium & Trade Show
Best Exhibit!
600-1,000 sq. ft.
IAAPA Attractions Expo 2009
“The SplashTacular Entertainment
booth was outstanding–truly one-
of-a-kind and every bit deserving
of this annual honor,” says Patty
Miller, WWA director of supplier
relations.
The SplashTacular exhibit also
received the Best Exhibitor Award
in its category at the International
Association of Amusement Parks
and Attractions Expo in Las Vegas.
Not bad for a company that pre-
viously caused few ripples with
an inconspicuous rental booth.
“With our old exhibit, people would
ask what we do,” recalls B.J.
Johnson, SplashTacular’s trade
show and marketing coordinator.
Skyline Exhibits designed the
Continued on page 10
8 • Winter/Spring 2010 • Skyline Exhibits

7. ”It's an experience
booth. The design grabs
attention and gets
people to come inside…”
B.J. Johnson
SplashTacular Enterprises exhibits with a virtual waterslide. Each section
stands nearly 14 feet tall and features stretch-knit fabric graphics on a
lightweight, aluminum frame.

8. success stories
Exhibitors Swarm to New Products
At the EXHIBITOR2009 Show, Attendees elected Mirage® Backlit turned heads with a triple-wave
Skyline Exhibits drew crowds Display System their top choice, superstructure towering 16 feet
with a new-product showcase in followed by DesignView ™ in height. The aluminum frame
40 feet of inline exhibits and Presentation System and Myriad® and fabric graphics weighed just
scored quality time with clients Banner Stand Backwall. Overall, 750 pounds and packed flat for
in an exotic 20’-by-30’ island three displays were given away – savings on shipping and drayage
getaway. one on each day of the show. costs.
A Skyline record eight new Skyline’s DesignView™ Skyline used three intimate confer-
products – all designed to provide wins Buyer’s Choice ence rooms for needs-focused
innovative solutions for do-it- Award for outstanding conversations with exhibitors who
yourself, portable exhibiting – new product! use islands. In video invitations,
made Skyline a popular destina- Skyline Executive Chairman Mike
EXHIBITOR2009
tion. Skyline’s own new-product Vekich had addressed prospects
contest motivated 300 attendees Meanwhile, the island called with by name, encouraging them to
to examine each product’s advan- massive, serpentine structures schedule appointments in advance.
tages and watch demonstrations that hovered 6 inches off the
before casting a ballot, which ground. Suspended from the ceil- See DesignView™ and more new
doubled as a chance to win one ing, Tapestry™ fabric structures – a products from Skyline on page 16.
of the new 10-foot displays. ninth new product from Skyline –
6 • Winter/Spring 2010 • Skyline Exhibits

9. © 2009, Padgett and Company

11. success stories
Why Switch?
Why did Ortronics/Legrand More bang for the buck. “The the exhibit – and costs – with other
replace a traditional custom new exhibit gave us a huge pres- Legrand subsidiaries.
exhibit with a 20’-by-30’ custom ence and great results,” Fradette
modular exhibit? Laura Fradette, says. Compared to the traditional “We can use the same booth in a
the company’s marketing com- custom exhibit, it has triple the number of ways versus having
munications manager, gives four square footage and an additional 6 multiple booths,” Fradette says.
reasons: feet in height. But because it
weighs about the same and packs Rapid response. Skyline went from
Distinctive design. Fradette into fewer crates, Fradette says, winning the business to setting up
wanted to escape the sameness the lightweight modular exhibit is in Las Vegas in under three months.
of the competition’s exhibits, and “reducing costs for shipping,
Skyline produced “an innovative drayage and storage.” “The support from the Skyline
design that stood out from other team was outstanding,” Fradette
trade show exhibits I have seen.” Versatility. The modular compo- says. “Extremely quick turnaround
Skyline's design team worked nents can be reconfigured to fit was required for every element of
with Anthony Giordano, Ortronics/ spaces down to 10’ by 10’. The the booth production, and Skyline
Legrand's senior graphic designer, ability to replace graphics allows did not miss a beat.”
to produce graphics that would the company to update messaging For more information visit:
further enhance the design. and stretch the budget by sharing skyline.com/ortronics
Skyline Exhibits • Winter/Spring 2010 • 9

12. success stories
Continued from page 4 come inside, giving us an oppor-
tunity to walk them through the
new 20’-by-30’ exhibit to leave company and our new products.”
obscurity in its wake. “Our goal
was to have a booth that truly Meanwhile, the lightweight,
reflects what we do,” Johnson easy-to-assemble exhibit has
says. “This is an extremely fun slashed operating costs for
industry, and this exhibit screams SplashTacular. The new booth
that we do waterslides.” can be assembled in a half-day,
compared to 2 1/2 days for the
Three cylindrical structures mimic old booth.
the shape of a tube slide. To
simulate water flowing through Because the lightweight exhibit
the tube, LED projectors beam a packs into two compact contain-
watery pattern overhead on the ers, the company could afford to
With their new exhibit from Skyline,
blue liner. Monitors show video expedite shipping for a tight show SplashTacular Entertainment won Best of
of the company’s rides in action. schedule. Johnson says that was Show and Best Exhibit awards in back-
to-back shows – drawing the attention of
never an option with the heavy,
attendees and several trade publications.
“It’s an experience booth,” bulky rental booth: “Freight costs
Johnson says. “The design grabs alone were a huge expense for For more information visit:
attention and gets people to us in our old booth.” skyline.com/splashtacular
“When people walking by immediately understood we are a waterpark manufacturer, I knew we had hit a home run.” – B.J. Johnson of
SplashTacular Entertainment
10 • Winter/Spring 2010 • Skyline Exhibits

13. industry news
6 Things You Can Test to Improve Your
Trade Show Marketing
Want to improve your trade show 3. Engaging Lines variance in the
marketing? Put it to the test. While veteran booth staffers have traffic level in
their favorite engaging lines, there the exhibit hall
In direct mail, you can test the list, is no guarantee they will always during those
the format, and the offer. In print work. If you exhibit at different two time periods
ads, you can test the headline, the vertical market shows, or have a to make it a
ad size, and the placement. In different promotion in your booth, fair test. Hint for
internet advertising, you test the you should encourage your staff- your test: Try
pay per click ad, the ad bid, and ers to try various opening lines to exhibit graphics
the landing page. But what can engage booth staffers. Huddle ...
that have fewer, but bigger,
you test in trade show marketing? with the staff after an hour or elements that emphasize client
two into the show to see which benefits.
You would be surprised at the ones are working best, and then
amount of productive experimenta- ask your booth staffers to all use 6. Trade Show Marketing
tion you can do to refine and the winners. Strategies
improve your trade show market- When you’re ready to tackle the
ing. Here are 6 things you can test: 4. Promotions big stuff, go for testing your trade
You can test different promotions show marketing strategies. Do
1. Trade Show Selection at different shows, or even differ- you get more from a show when
This may seem obvious, but you ent promotions at the same show. you target the entire audience
really can choose which shows We’ve gone to a show with two equally, or just try to get appoint-
you keep and which you stop different at-show promotions, one ments with a select few top pros-
exhibiting at. Last month I met an fun and one more professional, pects and existing customers?
exhibitor that has for years tracked and tried both simultaneously. Do you bring lots of products and
the sales they get from every After an hour, we stopped using set up a temporary store in your
show they exhibit at, and only the fun promotion that had been a booth, or do you just bring your
keeps exhibiting at a show if the major hit at a previous show. The best sellers and communicate
profits they get from the sales more professional promotion did your main company benefits with
generated are greater than the better because it was better tai- big, bold graphics? Do you spread
cost to exhibit at that show. He lored for the second show’s spe- your budget among 30 shows
focused on shows outside his cific vertical market. You can also equally, or concentrate on your
industry that were in the vertical test whether you get more bang best 10 with a bigger exhibit and
markets of his best clients. That’s for your buck with pre-show or a more integrated program of pre-
a great item you can test. at-show promotions. and at-show promotions with
fully trained booth staffers?
2. Booth Staffers 5. Exhibit Design
Sounds odd to test people rather Just as you can try a different One of the premises of A/B split
than a headline or an offer, until message in an ad, you can also and multi-variate testing is that
you realize that your staff is the try a different image or main ben- you can isolate specific elements
headline, offer, and more, rolled efit statement on your trade show to precisely track their effect in
up into one. So track how many exhibit graphics. If you exhibit at the response rate. However, with
qualified leads each of your lots of shows, it’s a justifiable trade shows, it’s difficult to iso-
booth staffers bring per hour expense to get two mural graphic late test elements well enough to
they staff your booth. You’ll be to see which gets the most leads. get a highly accurate test. But
surprised at what a range of You just have to count the leads that doesn’t mean you shouldn’t
results you get. Then strive to during the times you have the dif- try testing at all. While you may
keep the top performers for future ferent graphics up. You're best not be able to track results to the
shows. (I am assuming that off switching the graphics for 3rd decimal point, you should be
you’ve already given each booth complete show days, or even able to recognize clear-cut win-
staffer equal training.) entire shows. But be aware of a ners when they emerge.
Skyline Exhibits • Winter/Spring 2010 • 11

14. industry news
10 Things I Wish I Knew Before I
Started Exhibiting at Trade Shows
This article is written by Mike exhibit hours. There are so many 4. Trade show labor is way more
Thimmesch, Director of Industry details to master, and so many expensive than you think, and
Relations for Skyline Exhibits. Mike vendors you are depending on. sometimes it’s even worth it.
has been involved in many of You can sweat more during exhibit It’s a eye-opener to find out how
Skyline's exhibiting efforts and has set-up than a month of work outs. much you will pay someone else
over 20 years of experience in And while travel can be exciting, it to set up your booth, hook up your
exhibit marketing. gets old fast when you are repeat- lights, or rig that hanging sign,
edly away from home and your especially if it’s on a weekend, or
Recently I posted the “10 Things I family. God forbid, on a Sunday. The
Wish I Knew Before I Started In union rules in most venues require
Marketing“ and was amazed at the that you pay labor a wage that
response. So, in that same vein, adds up in a hurry, even if they
here are 10 indispensible lessons don’t. You can minimize labor
I’ve learned about trade shows costs by getting easier to set up
that I wish I’d had known before I trade show displays, trying to
started exhibiting. schedule your set up for straight-
time labor, and by lining up depend-
1. You won’t succeed at trade able contractors. I’ve found some
shows if you just show up. Exhibitor Appointed Contractors
A trade show first-timer may think are worth it, as they work hard to
that because they’ve paid a couple earn you business, show after
of grand to rent a 10' x 10' space show.
for a few days, they automatically
will reap the whirlwind of leads 5. You will blow your trade show
and sales from the show’s attend- budget if you don’t plan well.
ees. If only. Surprise: you’ve actu- You can never plan too far ahead,
ally only paid for access to this especially for overseas shows.
great audience of buyers. Now Your budget was likely set with
you have to do your part, such as 3. Inertia determined much of the best-case scenario for your
train your staffers, create a promo- your company’s show schedule. trade show expenses, without
tion that attracts qualified pros- In the many years before you were room to pay for late fees and rush
pects, and design your trade show handed the reins to your compa- charges. That’s powerful incen-
display to entice the right visitors ny’s trade show marketing, your tive to quickly master the show
to your booth. company cobbled together quite a book. Fortunately, after several
list of shows. But are they all still shows you learn what you really
2. Trade shows are not as glam- worth it? Were some trade shows need to order (electrical, leads
orous as they looked from the chosen because your target mar- machine, carpet) and what form
outside. ket was there, or because your pages you will likely skip (plumb-
To the uninitiated, this is what competitors were? Has your client ing, signage, security). A pad of
trade show marketing looks like base evolved away from the demo- Post-It Notes or a good electronic
from the ouside: Flying around the graphics of some of the shows scheduling software helps you flag
country to sunny or metropolitan you exhibit at? Have some shows your most pressing deadlines.
locations, staying in top-tier hotels eroded their attendee base by not
and meals on the company dime, reinvesting in strong marketing 6. Everybody wants to help you
and access to top-level company and educational content? Are pick the trade show exhibit color.
execs. But seen from the inside, there new vertical markets that No one wants to help you track
trade shows are not so glamorous. you have yet to find good shows the leads.
Trade shows themselves are very to market to? It’s up to you to When it comes to exhibit design,
hard work with a lot of stressful break the inertia — and create everyone has an opinion. And in
moments before, during, and after some new momentum. the time leading up to the show,
12 • Winter/Spring 2010 • Skyline Exhibits

15. industry news
they will all clamor to offer their
ideas, making it harder to get the
booth built on time without rush
charges. Yet after the show, you
will have a harder time getting
similar participation in tracking the
leads from the show – ostensibly
the reason you designed your
exhibit in the first place. Remind
your colleagues that if you can’t
prove the results from this year’s
show, you won’t be exhibiting at
the show next year.
7. The 10 minutes after the show
closes is when most damage hap-
pens to your trade show exhibit.
The show ends with a voice boom-
ing over the loudspeakers saying,
“The show is closed, see you next
Successful trade shows require careful planning, at-show execution and diligent follow up.
year.” But to impatient booth staff-
ers, it’s as if they had actually
shouted, “Drivers, start your ably because more exhibitors their problems that your products
engines!” Booth staffers hurry to switched to lighter weight trade can solve. Practice the process of
win the race to the taxi stand, show booths like Skyline’s. To off- engage, qualify, present, and close,
hotel, bar, restaurant, or parking set the lower weight of exhibit and you’ll be more comfortable
lot. And if you have a portable properties, drayage charges per taking your first lead.
trade show display that your booth pound have increased. If your
staffers pack up, this is when they exhibit is still made the old-fash- 10. Trade shows can be addictive.
break it, by shoving it in its case as ioned way, it’s a double-whammy. With the hard work, long hours,
fast as they can. Close that expen- and time away from home, some
sive window of time by getting a 9. It’s hard for booth staffers to people can’t wait to return from
more durable display, getting better take their very first lead at a their trade show. But for others,
packaging, or just by having a trade show. trade shows are a calling. They get
frank conversation with your staff- In our lives we go though various, jazzed by the performance aspect,
ers before the closing bell. Or, if potentially scary rites of passage: the blitz of direct client contact,
you’re the one who wants to win learning to ride a bike, going to and the relationships built before
the race, take a deep breath and your first day of school, asking for and during the show. They like the
slow down before you make a a date to the prom. While all of ability to create a successful mar-
costly mistake. these have been immortalized in keting program in a medium built
film, no movie has yet to bring to upon the value of face-to-face
8. Drayage is the most expensive the silver screen the epic tale of a interactions. And that’s when
way to move your exhibit the first-time booth staffer engaging trade shows really become addic-
shortest distance. and writing up their first trade tive: when you master the medium
As a trade show newbie, one of show lead. What would yours and drive serious revenue to your
the biggest surprises is that you have been, a horror film? A come- company’s bottom line.
have to pay to have your exhibit dy? A tragedy? Whatever kind of
moved from the shipping dock to movie it would be, it would also be Skyline Blog
your booth space. Even more a drama, because it’s you’re likely Keep current with the
latest exhibiting tips and
shocking is just how much you’ll filled with nervous energy as you
trends at:
have to pay — about the same to go out and ask a perfect stranger SkylineTradeShowTips.com
move something across a conven- face to face if they’d like to do
tion center as it does to ship it business with your company. Just Trade Show Tips
Receive tips and trends
across country. Drayage rates have remember that your booth visitors
monthly. Subscribe to our
risen by double-digit percentages actually paid to visit the show, and informative e-newsletter:
in some of the last few years, prob- many are shopping for solutions to n-mail.net/skyline/signup.htm
Skyline Exhibits • Winter/Spring 2010 • 13

16. industry news
What's Working In Exhibiting
To find out what’s really working
in exhibiting now, Skyline worked
with Tradeshow Week Magazine
to survey and analyze the best
practices of today’s trade show
exhibitors. The response was
amazing. You and your peers
shared over 1,000 new tips, filled
with methods to make the most
of a trade show program. 94 of
these tips are included in the new
32-page What’s Working in
Exhibiting White Paper.
The Two Big Questions:
How to Increase Results and
Stretch Exhibiting Budgets
Most of all, exhibitors shared
their best advice for 7 key parts
of a trade show program. Here’s
the gist of what your peers said is
making their trade shows more
effective in each exhibiting topic:
Exhibitors are trending to more simple exhibit design, including a more open and less clut-
Exhibitors said they had most tered layout, and exhibit graphics that are bright, clear and straight to the point.
success boosting their results
with pre-show marketing and decreasing their budgets outnum- Lead Management
show selection. Show selection ber those increasing by 4 to 1. Best practice: Put more effort
also was a key method to stretch- However, about half are keeping into following up your leads.
ing exhibiting budgets, as was their budgets the same. Other When exhibitors focused on lead
reducing booth staffing expenses, than reducing their number of follow-up, more of them actually
and saving on display shipping. shows, the two most popular increased than decreased their
Further successful methods are methods of stretching their bud- budgets. Lead management ele-
related in the White Paper. gets are to reduce booth staff ments included persistent,
expenses and to save on shipping planned follow up, a good CRM /
Show Selection with lighter weight displays. database program, and a person
This was the only facet of exhibit- responsible for it. Note: these
ing that was frequently mentioned Measuring Results are the same elements needed for
as a key driver in both improving 90% of exhibitors said they are measuring results!
results and reducing costs. doing some sort of measurement.
Survey respondents on average The key: Create a process and Exhibit Design
are going to 2.2 less shows in formula to actually measure and Less really is more. Exhibitors
2009, about 15.2% less. As one report sales generated from trade reported their primary ways to
exhibitor commented, fewer show leads. Exhibitors who could change exhibit design that improved
shows can be a good thing: “We show sales to justify their trade trade show results was to go more
did fewer shows, but with a show program actually were twice simple, including a more open and
greater presence.” as likely to get their budgets less cluttered layout, and exhibit
increased instead of decreased. graphics that are bright, clear and
Budgeting As one exhibitor said, “The only straight to the point. Most exhibi-
Exhibitors reported they are trim- successful justification is sales tors are also going for more flexi-
ming their 2009 budgets by 9.2% revenue. One good sale will pay bility to easily change graphics and
on average. Those who are for a full show’s marketing.” booth configurations.
14 • Winter/Spring 2010 • Skyline Exhibits

17. industry news
Booth Staffing
By far and away, exhibitors say
sales people make their best booth
staffers, followed by their top
management. Exhibitors are get-
ting better results by improving
how they select staffers, commu-
nicating their goals before the
show, and booth staff training.
Said one survey respondent, “We
pick the ones that have proven
track records and set high expec-
tations for any newcomers.”
Promotions
Exhibitors rely most on direct mail
and email for their pre-show
promotions. When asked which
at-show promotions are working
best, exhibitors liked free give-
aways/drawings, discounts, and
demonstrations. One exhibitor Exhibitors say sales people make their best booth staffers, followed by their top management.
described their proactive pre-show
marketing thus: “We identified Free White Paper! and get a copy of
targets and reached out to key Much of marketing is taking risks the What’s Working
attendees before the show. We and experimenting. Your peers have in Exhibiting
invited key prospects to lunch or been doing just that, and this new White Paper.
dinner meetings to have more report lets you tap into their recent
Return the enclosed
in-depth conversations off the successes and failures. Take advan- reply card or visit:
show floor.” tage of the wisdom of crowds, skyline.com/whitepapers
________
Service Expert to Lead Skyline I&D of Las Vegas
Skyline Exhibits Las Vegas can not only from an I&D aspect, but
do it all. Literally. With the addi- in customer care as well. He is
tion of Skyline I&D of Las Vegas, truly committed to helping clients
its new in-house service group, in any situation with any need.”
Skyline’s Las Vegas operation
can design, produce, install, “I’m very happy to be aligned
dismantle, store and maintain exclusively with Skyline,” said
exhibits for clients – all under Glomski. “Over the years I’ve been
one roof. involved in hundreds of Skyline
installations. I know their sys-
To lead the team, Skyline tems and many of the people Ray Glomski, Skyline I&D of Las Vegas
recruited industry service within their dealer network.”
expert, Ray Glomski. “Ray is I&D of Las Vegas is exciting,”
well known and respected in Skyline Exhibits Las Vegas is only said Michael Vekich, Executive
the exhibit service community,” minutes away from all local ven- Chairman of Skyline Exhibits.
stated Craig Tedrow, Skyline’s ues so Ray and his team are able “There’s no question that our
Director of Global Services. “He to provide responsive service. operation in Las Vegas will set
has years of experience and the standard for service and
brings a wealth of knowledge “The addition of Ray and Skyline exhibitor satisfaction.”
Skyline Exhibits • Winter/Spring 2010 • 15

18. skyline news
11 New Products from Skyline
At Skyline, we continue to devel-
op new products and enhance
established products to help
trade show marketers exhibit
better – with more impact, more
convenience and greater ROI.
Here are some of the new prod-
ucts launched within the past
year. All are designed and built
with to the highest quality stan-
dards for durability, performance
and value.
Envoy™ Tapestry™
See more at: Exhibit System Fabric Structures
skyline.com/new-products
Envoy sets the standard for ele- Create large, organic graphics that
gance in exhibiting. Curved cor- get attention from all over the
Buyers Choice Award Winner! ners provide a soft, clean look show floor! Tapestry is lightweight,
DesignView™ voted while its sleek profile allows packs small and integrates with
best new product at graphics to stand out. Frame pro- Skyline systems. Standard models
EXHIBITOR2009 vides mass, yet is lightweight. and custom shapes are available.
Applications: Applications:
Custom Modular Custom Modular
Myriad® Duet™ Convey™
Merchandising Banner Stand Double-Sided Banner Stand Information Placards
Myriad® offers you more than Design and value in perfect har- Convey is a perfect complement
other banner stands. In addition mony! Duet gives you twice the to trade show exhibits and can be
to giving you lightweight portabil- message of other banner stands used as stand-alone kiosks.
ity, convenient set up and big with big graphics printed on both Accessories include digital picture
graphics, you also get the ability sides of a single graphic panel for display, literature pocket, acrylic
to display products and literature. less weight and quicker set up. page holder and board graphic.
Applications: Applications: Applications:
Portable Portable Custom Modular, Portable
16 • Winter/Spring 2010 • Skyline Exhibits

19. skyline news
Occasions™ DesignView™ Mirage®
Custom Modular Table System Presentation System Backlit Pop-Up Display
Gives your brand a powerful Build your presentation right into The world's best pop-up backlit
presence for effective face-to-face your display! Big, branded graphic for impact! LED backlighting is
marketing. Occasions is customi- with built-in screen area provides- intense, energy efficient and lasts
zable with a host of accessories, seamless messaging. Short-throw longer than other lighting. And it's
versatile to fit changing needs, is projector is available for rent and compatible with all existing Mirage
lightweight and packs very small. simply connects to your computer. frames – just upgrade panels.
Applications: Applications: Applications:
Custom Modular, Portable Portable Portable
Performa™ InterfaceFLOR® LED Lighting
High Performance Display Fabric Modular Carpet Tiles Programmable Lights and Motion
Exclusive to Skyline! Performa™ Get a high-design look without Brings big production values to
is the new high-performance fab- buying custom carpet! Modular exhibits with even modest bud-
ric created specifically for Skyline. floor tiles let you create patterns gets. LED offers 16.7 million colors
Its unique design gives Skyline and designs that give you a fin- of light output, multiple levels of
clients the highest quality fabric ished appearance in exhibits of all control flexibility, and a universal
graphics for exhibits of all sizes. sizes. For purchase or rent. control scheme for easy expansion.
Applications: Applications: Applications:
Custom Modular, Portable Custom Modular, Portable Custom Modular, Portable
Skyline Exhibits • Winter/Spring 2010 • 17

20. Your Local Skyline
123 Parkway Boulevard
Cityville, ST 54321
555-765-4321
1-800-765-4321
www.skyline.com
Special! You can even put
a customized message
here!
© 2009 Skyline Exhibits Printed in U.S.A.
Skyline showcased a record 8 new products at EXHIBITOR2009. The DesignView™ Presentation
System won a Buyers Choice award for outstanding new product (page 16).
Photograph © 2009, Padgett and Company