how to attain high search visibility using new tlds - Michael Stricker - meetup 2016
•Transferir como PPTX, PDF•
2 gostaram•864 visualizações
How to Use Google Search to Attain High Visibility for Now, New or Niche Websites by Using New TLDs During this presentation, learn: How is Google treating the new Top Level Domains… are they among the Top 1 Million websites in Search? What are some quick wins for branding and visibility? What are the must-haves for high-performing domain names? How can domain names help defend your brand? How to prioritize what to include in the domain name and TLD What 4 things ensure a successful domain name and TLD? Pick up a few additional pointers about branding and domain names to further your own cause!
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a how to attain high search visibility using new tlds - Michael Stricker - meetup 2016
Semelhante a how to attain high search visibility using new tlds - Michael Stricker - meetup 2016 (20)
Último
Último (20)
how to attain high search visibility using new tlds - Michael Stricker - meetup 2016
- 1. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive How to Attain High Google Search Visibility for New or Niche Websites New TLD data from SEMrush presented at NamesCon and SEO Day 2016 Michael Stricker @RadioMS
- 2. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive @radioms SEMrush is the World’s Leading Digital Marketing Data Suite for Keyword and Competitive Research. Versatile. Affordable. Now: Double the U.S. Data, Soon: Double the Worldwide Data South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 3. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive @radioms Michael Stricker former U.S. Marketing Director, SEMrush • Agency and brand digital marketing consultant • 100s successful campaigns 1,000,000s of impressions • Writes: CIO.com, Business2Community, Linkarati • Consults: 2Modern, AeroPostale, BET, Dell, GolfSmith, RE/MAX, The-House, Toshiba • Speaks: Pubcon, ClickZ, HEROconf London, BrightonSEO, Etail, SMX, ad:tech, LinkedIn @radioms South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 4. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Next: Brand, Keyword and SEO Best Practices How Google treats the new Top Level Domains How well do they rank? Retain relevance? 5 Ingredients of perfect new TLDs 5 Features of successful domain names South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 5. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Top Level Domains Domain.TLD @WebPromoExperts @radioMS ©1989 Universal Pictures, & Amblin Entertainment
- 6. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive New Top Level Domains Domain.TLD ~ newgtlds.ICANN.org ~ ntldstats.com/tld (realtime Registration stats) South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 7. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Q: Do Keywords in URLs have SEO value? South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 8. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive A: Keywords in URLs = a ranking factor “I believe that is a very small ranking factor. So it is not something I’d really try to force… not something I’d say it is even worth your effort to restructure your site just so you can get keywords in your URL.” ~ John Mueller, Google Webmaster Central Office Hours Hangout Feb 2016 ~ Official Google Mythbusting via Barry Schwartz Search Engine Roundtable South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 9. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Q: Does Google “like” the new TLDs? Will they rank well? South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 10. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive CTRs may increase due to user trust. Google owns .google and .youtube Google becomes a domain registrar (reseller) Google turns to abc.xyz for its parentAlphabet A: South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 11. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Are New TLDs indexed? South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 12. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive South Jersey Digital Marketing Meetup Michael Stricker @RadioMS Are New TLDs indexed? 1. 2. 3. 4. 5. 6. 7.
- 13. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive 903 new TLDs delegated But are they performing well in search? New TLDs South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 14. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive 93% of buying cycles start with an online search. ~ Marketo Why Search? South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 15. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive 67 non-latin glyphs (Chinese, Kanji, Cyrillic) geoTLDs (.london, .nyc .budapest .osaka .zulu) 903 New TLDs delegated South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 16. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive .aaa .amex . Apple .bmw .cbs .dupont .esurance .fedex .gucci .hyatt .ibm .intel .jeep .komatsu .lego .microsoft .nike .omega .pfizer .qvc .ren .sony .tdk .ups .visa .walmart .xfinity .yandex .zappos New TLDs Dot Brands South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 17. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Coffee.club Dekora.fashion Viral.buzz Lead.bank TourEiffel.Paris Upshot.agency Extrabold.design Williamsport.lawyer Jacksonville.attorney Wyoming.fish Aha.vet SimpleSteps.coach ArtOf.fitness TheGreen.diet Foxwell.tools Chronicle.software Driftaway.coffee Scratchtown.beer TripleRock.vodka Not Coms (depleted .coms + creativity) South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 18. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive .today .technology .tips .land .kitchen .contractors .diamonds .construction .clothing .camera .careers .directory .enterprises .guru .global .holdings .gallery .equipment .estate .bike .recipes .sexy .shoes .plumbing .photos .lighting .singles .tattoo .みんな (Japanese for Everyone) .ventures .voyage .website .world and more! MORE new gTLDS South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 19. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive 93% of buying cycles start with an online search. ~ Marketo New TLDs: Rank Trend New TLDs rising to Top 1 Million Domains based on organic search South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 20. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive New TLDs Trend: Frequency of new TLDs among Top 1M South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 21. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Top 10 TLDs in Top 1M, New VS Old
- 22. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Median Top 1M Rank, New VS Old TLDs @SEMrush @radioMS
- 23. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Avg, Keywords for which Top 1M Domains Rank New TLDs VS Old TLDs @SEMrush @radioMS
- 24. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive @SEMrush @radioMS Keywords Won / Lost Ratio per Top 1M Domains, New TLDs VS Old TLDs New Old
- 25. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Keywords Won/Lost, Top 1M Domains, New VS Old @SEMrush @radioMS New TLDs amongTop 1M Domains OldTLDs amongTop 1M Domains
- 26. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive Caution: New TLDs are not proof against Google Algorithmic Updates e.g. “Pirate” @SEMrush @radioMS
- 27. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive 1. Brand 2. Unique Product or Service 3. Slogan 4. Relevant 2-part Phrases 5. Location 5 Ingredients to Craft the Perfect Domain Name Using new TLDs South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 28. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive + Unique + Short + Memorable + Easy to Speak or Type + Keywords 5 Features of Successful Domain Names.TLDs… South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 29. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive @radioms Thank you! FREE Demonstrations Available. FREE 14-Day Trial SEMrush Guru: http://bit.ly/SJDIGITAL Original research commissioned by Michael Stricker Hat tip to Bill Hartzer @bhartzer SEMrush search data by: Qi Zhao, Data Scientist - @QiZhaoDATA South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
- 30. @twitterhandle August 10–12, 2015 | #CZLSF | @ClickZLive @radioms Questions? SlideShare deck: http://bit.ly/howtonewTLDs Michael Stricker @radioms Search data research and visualization by: Qi Zhao, SEMrush Data Scientist - @QiZhaoDATA South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
Notas do Editor
- (https://plus.google.com/+MattCutts/posts/4VaWg4TMM5F). Specifically, Matt Cutts said: "Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don't expect a new TLD to get any kind of initial preference over .com, and I wouldn't bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that's your choice, but you shouldn't register a TLD in the mistaken belief that you'll get some sort of boost in search engine rankings."
- Globe Runner, as Search Engine Optimization experts, we have seen rank data resulting from many cases where keyword rich domain names includes the keyword in the extension. They appear to help a website’s SEO and overall search engine visibility. Some of these examples are www.Coffee.Club (Coffee Club), and www.Jacksonville.Attorney (Jacksonville Attorney). Add to that Verified.Domains