Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

1. Becoming a Social Realtor Market yourself. Empower yourself. #SM4Realtors

2. Agenda What is so·cial me·di·a? Why should you be Social? Social Realtors 101: Do’s and Don'ts Specific tips: Twitter Facebook LinkedIn YouTube Blogging: Real Estate Style E-Marketing: Your website, Your Hub Social networking and it’s relation to marketing Timing recommendations Marketing Inventory Analysis Analytics SEO Strategy Review Tools Real Life examples throughout presentation

3. What is so·cial me·di·a? Wikipedia Definition: “Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

4. Why Should you be Social?

5. Social Realtors 101

6. Social Realtors 101

7. Social Realtors 101: What is this “Twitter” Thing? Social Networking website Real-time Short, concise Instant messages

8. Twitter Stats – Who’s There 105,779,710 registered users. New Users: 300,000 per day 55 million tweets a day MOBILE! 37 percent tweet from phones 60 percent come from third party applications (ie. Hootsuite) Twitter itself has grown past year alone - from 25 to 175 employees.

9. Twitter – A Refresher – The Lingo #Hashtags – #TDOT – city of Toronto #BRK – Breaking News #FF (or #FollowFriday) @username – @sherrirossi was nice to see you today! D username – d findabilitysolu Why do you LOVE Social Media? Keywords - important if you don’t have a large following Retweet

10. Oakville Real Estate

11. #OakvilleRealEstate

12. Oakville-Milton Real Estate

13. How Can Twitter benefit my Biz? The Opportunity Customer Relationship Management (CRM) Brand/Image Management Business/Website Promotion (Sales) Be More Social

14. Tweeting – The Rules Social Capital

15. Social Realtors 101: Twitter Do’s Butt into the conversation!!! Respond to mentions and DM’s Search for your own name/business name Connect with followers IRL Follow Hashtag conversations – and join in! Be the real YOU!!

16. Social Realtors 101: Twitter Don’ts Oversell Spam Auto DM Repeat the same message over and over Limit yourself to local area Limit yourself to Market area

17. Social Realtors 101:

18. Social Realtors 101: What is Facebook? Social network service and website launched in February 2004 Allows for constant updates to “Friends” Offers Personal Profile Pages Offers Business Fan Pages

19. What is Facebook? – Business Fan Page Be Transparent Allows Fans to Interact Acts as Extension to Website Relationships Built!!

20. Facebook Stats – Who’s there? More than 500 Million active users 50% active users log on in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook

21. Update Your Fans – Business Fan Page

22. Update Your Fans – Business Fan Page

23. Update Your Fans – Business Fan Page

24. Update Your Fans – Business Fan Page

25. Facebook – Why you should be updating Your friends/clients are already there! Continue to update to build relationships Tweets Facebook Updates Twitter + Facebook – Reach 2 different Audiences

26. Social Realtors 101: Facebook Do’s Start a Facebook Fan Page Complete the Info page Includes key words People can read about you Include business logo and business photos Encourage engagement from friends Link to your website

27. Social Realtors 101: Facebook Don’ts Oversell Just update your new blog posts Neglect to respond to comments Forget to post upcoming events

28. Social Realtors 101:

29. Social Realtors 101: What is LinkedIn? Launched in May 2003 world’s largest professional network exchange knowledge, ideas, and opportunities broader network of professionals. Personal Profile Business Page

30. LinkedIn Stats – Who’s there? over 80 million members More than 37.5 million global visitors per month 62% visit from home 38% visit while at work

31. LinkedIn – Don’t be the weakest link! Make connections Complete your profile Build on your 2nd degrees Create Trusted relationships Create your Company page! Join Groups LinkedIn Answers – be a SME Twitter + Facebook + LinkedIn = 3 Audiences Reached!

32. LinkedIn Business Page - OREA

33. Social Realtors 101: LinkedIn Do’s Complete personal profile (branding) Connect only to those you know (on personal profile) Complete business profile (branding) and link to website Include services offered Post upcoming events

34. Social Realtors 101: LinkedIn Don’ts Connect with those you do not know and trust (personal) Send Tweets to LinkedIn Sell on LinkedIn – but update! Be unprofessional Be obsessed with # of connections

35. Social Realtors 101:

36. Social Realtors 101: What is YouTube? Online video community 2 billion videos watched daily Users vary – between ages of 18 and 55 Essential for monitoring your employer brand Watch what employees say about you Position your Employer Brand Create realistic videos about what it is like to work for you

37. What’s so good about YouTube? Humanizes your business to your market Allows you to inform people quickly and easily about hot topics Can make it entertaining Can tape “A day in the life” videos Create a “This is how I sold your House” video Bloopers work well too! ;) Can also post virtual tours and refer clients to it Especially great for those who are relocating

38. YouTube: An example Realtor Strange Moment

39. Social Realtors 101: YouTube Do’s Be organic Connect videos to Facebook Short and sweet! Create a branded channel Include contact information at end of each video Think on the fly! (and give rich content)

40. Social Realtors 101: YouTube Don’ts Spend lots of $$ and Time creating content Speak badly of others Attach irrelevant tags Create irrelevant videos Create long videos

41. Blogging: Real Estate Style

42. Social Realtors 101: What is a Blog? Have existed for more than 10 years Have become: respectable news outlets vehicles of change within organizations communication tools (product announcements and updates) Opportunity to humanize a company to its market. Should be short and sweet – give info quickly to busy people

43. Blogging Real Estate Style… Like all other means of social media promotion, blogs can: Establish thought leadership Increase traffic to websites optimize for keywords using search engine optimization Help build links to web sites help people find your business in online searches. Build brand awareness gets your business known globally or wherever you are looking to be found

44. Blogging Real Estate Style… Build “social capital” Help Clients find you! Guest Blogging: On Your Blog On other Blogs

45. Blogs stats… Technorati found that: 71% of bloggers are blogging to speak their minds 72% of bloggers want to share their expertise 61% of bloggers do so to make money or for business purposes 53% of professional bloggers aim to attract new clients Bloggers can establish themselves as SME’s in their field!

46. Create a Blog Worth Visiting 1 chance for first impression! Capture attention and intrigue them to stay! Every website should have good visual appeal and informative content. Titles – Interesting and related to brand On a blog content is king If your ideas and information are not relevant, even the best design won’t create a readership.

47. Create a Blog Worth Visiting Ask yourself: 1) Does it make a good first impression? 2) Does it have relevant and updated content on the topics you focus on? 3) Can it answer the questions about specifics within your topic? 4) Does the site convey what type of information you discuss? 5) Is it interactive? 6) Are there items the consumer can download, videos to view or links to click on and share?

48. Create a Blog Worth Visiting 7) Is your site easy to navigate? 8) Are your posts easy to read? 9) Do you use graphics and photos? 10) Do you have a call to action? 11) Can they find contact information to reach you to ask questions? 12) Do you allow comments?

49. Your First Blog Post 1) Open your WordPress 2) Draft your blog post 3) Create an intriguing title 4) Get the point across 5) Add the “call to action” 6) Check spelling and grammar 7) Add hyperlinks 8) Add photos (best if your own) 9) Add tags 10) Add to categories 11) Preview and post

50. Blog Example – http:/edmontonrealestateblog.com

51. E-Marketing and its relation to Marketing Your Website, Your Hub Social Marketing and its relation to Marketing Timing Recommendations Marketing Inventory Analysis Analytics SEO

52. Your Website, Your Hub Your Website

53. Social Networking & It’s Relation to Marketing Continue marketing in avenues that work for you SM not a replacement but a tool! Make Social Networking part of your strategy Choose where to be in relation to what works for you now!

54. Timing Recommendations Twitter – at least once/day – preferably 2 times/day Different times different audience Once posted – disappears into feed Respond to mentions and DM’s Facebook – Once/day Post updates on wall Upcoming events Respond to comments LinkedIn – once/day Review updates and comment Update status if available

55. Timing Recommendations YouTube – once per week when have new content to post Respond to comments Blogging – once per week Important for readers to anticipate when new posts come out Create a buzz

56. Marketing Inventory Analysis Keep track of all marketing activities in checklist format Schedule updates to each and keep track Keep track of what works for you most – ROI Adjust strategy accordingly

57. Analytics – (such as Google) Visits – How many people visited your site? How many more visits made to your site after you post a new article/page. compare the results to determine if the number of visitors grows Pages/Visit – Determines the numbers of pages visitors are viewing after landing Bounce Rate – Percentage of initial visitors to a site who “bounce” away to a different site rather than continue on to other pages within the same site. If high bounce rate, consider adjusting your content and pages

58. Analytics Further down on the Dashboard of Analytics are two reports that you should review: Traffic Sources Overview Content Overview By looking at these two reports in full view, you can see the exact source of most of your visitors. Where did they come from? Did they land on your site from Facebook or from a Google Search? You will see what keywords they searched for when they clicked on your page.

59. SEO (Search Engine Optimization) Analytics show how people behave on your site SEO is where you rank on Search engine results Organic vs. paid search On page vs. Off page optimization

60. Strategy Review Analyze what you currently do to market Assign a Social Media Administrator (even yourself!) Develop an editorial Calendar Examine the report results on weekly basis (part of the calendar) Have a strategy in advance!

61. Strategy Review Branding Know your Audience Company policy? Add Social Media Widget links to website Add Social Media links to email signature

62. Tools Tweetdeck Hootsuite Mobile Apps – Twitter for iphone or BlackBerry UberSocial for BlackBerry Google Analytics Dashboard programs to manage all locations and analyze data Quora – become the expert Export.ly Active Rain 4 Square Google Alerts

63. Tools: Tweetdeck

64. Tools: Hootsuite

65. Tools: Quora

66. Tools: Export.ly

67. Tools: Active Rain

68. So What Do I Do Now? Get on! Become Part of the Conversation Engage your Followers, Fans, Connections and Readers Build Relationships Build Your Business Have Fun! Learn how to use it right from the start!

69. Q/A What can I answer for you?

70. Who Are We Anyways?