High Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
True Spirit Presentation Deck
1. Design by: Michael Bush
Student Project. General Assembly UXDI Winter 2013
Saturday, December 7, 2013
2. About the Product:
True spirit is an e-commerce site for school uniforms. It allows parents to purchase all
clothing and select items required by their schools, navigate the site via an automated
shopping list and purchase additional school-branded merchandise.
About the Project:
TrueSpirit is a new internet retailer for schools and parents who want modern school
uniforms for K12 children. The company was looking to build a strong web presence to
match the modern brand ethos and create a seamless experience from browsing to
targeted search to purchase completion.
Saturday, December 7, 2013
3. Let’s talk about Sarah.
She never went to private school and
is a little overwhelmed.
“
I hope I’m ordering the right things
Saturday, December 7, 2013
”
6. DESIGN RESEARCH
Method:
With a group of three participants, I pursued a card-sorting exercise to
gain insights on the best ways to group product categories for ease of
navigation.
A class of 19 other designers doing the same exercise also shared their
results, further revealing common patterns for sorting the category
names.
Findings:
It was common for participants to separate both boys and girls clothing
into four meta-categories: tops, bottoms, outerwear & accessories.
School-branded items were typically left in their own separate category,
given their unisex nature.
Opportunities Identified:
All of our products could be grouped under the three sub-headings:
boys, girls and school-branded products.
Saturday, December 7, 2013
7. DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 1
Method:
I started by diagramming two separate paths users would likely take (based
on personas provided by the company) to locate products and complete a
purchase. I also created a site map to develop a general structure for the
site’s contents. The combination of these two exercises then served as a
basis for wireframe concepts that I initially drew by hand, then inputted into
Omnigraffle--a standard wireframing software application.
Opportunities Identified:
Through this process, I found there were many opportunities to help two of
our persona characters to overcome their likely concerns: One parent
primarily wants an efficient experience. Another is new to private schools
and wants some assurance that her purchase decisions are right.
Saturday, December 7, 2013
8. DESIGN ITERATIONS | PROTOTYPE
Method:
When basic wireframes were completed for the
major pages on the site, I inputted these into an
online prototyping application to test navigation
with potential users.
LE
P
AM
S
Saturday, December 7, 2013
FIRST RUN AND CHECKOUT
The prototype largely focuses on the first-run
experience of connecting up with a school’s
suggested shopping list, locating a product and
completing a purchase.
CORE PRODUCT EXPERIENCE
- A global navigation to locate product categories
- A find-school flow to help parents retrieve a dresscode and school-approved items.
- Filtering options for product category pages
- Product pages that also present similar/
complimentary items as well as user-generated
product reviews that privilege same-school entries
- A shopping bag that leads to a checkout flow
