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Beyond the website: the role of the internet at the Science Museum Mia Ridge, Lead Web Developer, Science Museum
Beyond the website: the role of the internet at the Science Museum (plus bubbles, icebergs, and some challenges for your museum) ,[object Object],[object Object]
Who? ,[object Object],[object Object],[object Object],[object Object]
Bubbles and icebergs ,[object Object],[object Object],[object Object]
Who’s already talking to your audiences? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
We’re taking our content to where people hang out
Beyond your URL ,[object Object],[object Object],[object Object],[object Object]
First questions for digital projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: ObjectWiki ,[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Louvre is an iceberg
The Louvre is an iceberg (so is your museum)
Show your audiences all the good stuff that happens behind the scenes You can only fit so many people on a storeroom tour, but the web has unlimited capacity It’s a natural fit for social media Now is a good time for transparency – turn visitors into supporters, and supporters into advocates
Dealing with the challenges ,[object Object],[object Object],[object Object],[object Object]
Running with the challenges ,[object Object],[object Object],[object Object],[object Object]
The Cosmos & Culture mashup competition ‘ celebrate cutting-edge astronomical technology alongside stunning objects from our world-class historical collections’ http://bit.ly/1ODvVT
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object]
What do we have? ,[object Object],[object Object],[object Object],[object Object]
What is a mashup? ,[object Object],[object Object],[object Object]
Geo-located services
Maps
What is an API? ,[object Object],[object Object],[object Object]
What is an API? ,[object Object],[object Object],[object Object],[object Object]
How are mashups made? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organisational benefits for the mashup? ,[object Object],[object Object],[object Object],[object Object]
Developer benefits for the mashup? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Outcomes of the mashup?
[object Object],[object Object],[object Object],Another experiment
Innovation bubbles ,[object Object],[object Object],[object Object]
Pop the bubbles ,[object Object],[object Object],[object Object],[object Object]
Hold an internal mashup day ,[object Object],[object Object],[object Object],[object Object],[object Object]
Too hard? ,[object Object],[object Object]
A challenge Has the web fundamentally changed your museum?
A challenge Has the web fundamentally changed your museum? Why not?  It’s changed the rest of the world
Thank you for listening ,[object Object],[object Object],[object Object],[object Object]

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Beyond the website - the Science Museum, plus bubbles, icebergs, and some challenges for your museum

  • 1. Beyond the website: the role of the internet at the Science Museum Mia Ridge, Lead Web Developer, Science Museum
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. We’re taking our content to where people hang out
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. The Louvre is an iceberg
  • 15. The Louvre is an iceberg (so is your museum)
  • 16. Show your audiences all the good stuff that happens behind the scenes You can only fit so many people on a storeroom tour, but the web has unlimited capacity It’s a natural fit for social media Now is a good time for transparency – turn visitors into supporters, and supporters into advocates
  • 17.
  • 18.
  • 19. The Cosmos & Culture mashup competition ‘ celebrate cutting-edge astronomical technology alongside stunning objects from our world-class historical collections’ http://bit.ly/1ODvVT
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26. Maps
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. A challenge Has the web fundamentally changed your museum?
  • 39. A challenge Has the web fundamentally changed your museum? Why not? It’s changed the rest of the world
  • 40.

Notas do Editor

  1. You seem like interesting people. I’d like to have conversations with you. IMHO – in my humble opinion. So now you know where I’m coming from.The best way to email me is via the form on http://miaridge.com
  2. If you don’t believe me, look at lolcats or b3ta
  3. Peer’s already talked about this (and blimey is it impressive)
  4. If you don’t have good answers to these questions, why are you proposing this project?
  5. What are the real benefits for your org of using social media? Find the rewards
  6. Most of our content, research, staff, collections, objects, work, investment is hidden. Visitors only see the tiny tip of the iceberg.
  7. Museums face challenges in funding, competition for audiences with other content providers – transparency helps turns visitors into supporters and supporters into advocates
  8. An example
  9. They’re not complicated, really, geeks just like to make them sound hard so they look smart. Trufax.
  10. Now you know URL hacking! Try it at home.[This is a user-friendly explanation rather than a scientific truth]
  11. Make sure you pop the bubbles still so that people don’t regroup around departmental or team lines
  12. Make sure you pop the bubbles still so that people don’t regroup around departmental or team lines
  13. Make sure you pop the bubbles still so that people don’t regroup around departmental or team lines
  14. Make sure you pop the bubbles still so that people don’t regroup around departmental or team lines
  15. Make sure you pop the bubbles still so that people don’t regroup around departmental or team lines