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Using social media to engage our audience

What is social media? ,[object Object],[object Object]

What is Web 2.0?

How popular are blogs? The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.

Facebook: company statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook: company statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter’s growth in 2009

The time to build social marketing applications is now ,[object Object],[object Object]

… and it’s not just about the 18-34s ,[object Object],[object Object]

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TUengage

1. Using social media to engage our audience

2.

3. What is Web 2.0?

4.

5.

6. How popular are blogs? The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.

7.

8.

9. Twitter’s growth in 2009

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.