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social prez - mpcc - mholterhaus
1. Is this working?
A conversation in five parts
MPCC Campus Communicators
July 29, 2009
://holterhaus, integrated marketing
2. part 1/introductions
shameless promotion
://holterhaus is integrated marketing,
with an emphasis on new media.
I help organizations develop innovative ways
to communicate with people.
3. about this conversation
let’s create an open dialogue, and let it
evolve through these topics
part 2: deciding which channels to employ
part 3: publishing useful content
part 4: engaging different audiences
part 5: envisioning the future
5. factors to consider
*ease of use – skills and tech required
*open vs. closed – twitter vs. ning
*deployment – when to use
6. the importance of integration
for instance:
blogging – write something interesting
+
flickr – enrich it with photos/video
+
twitter/facebook – make sure people know
14. who are you trying to reach?
*current students?
*prospective students?
*parents?
*colleagues?
*the broader public?
15. your students and their parents are
in your “club.”
don’t forget about influential colleagues
and the broader public.
16. expert positioning builds your
reputation outside of the “club”
*are you talking about your school’s
niche, quirk, or specialization?
*have you researched the broader
social mediasphere?
19. what is social media replacing?
*phone calls, email (to some extent), television
*on average, US teens spend 9 hours per
week on social media sites
source: Pew Internet & American Life Project
20. the next big thing?
*there will be many (each year)
*mobile usage of SM will increase
*video, too – anyone can create and edit
*better integration, ease of use
21. how to keep up?
*use it socially and professionally
*read a handful of good blogs
*events – the MN social media
community is very robust
22. further reading/thought leaders
Mashable
Joseph Jaffe
Chris Brogan
Zeus Jones
Hello Viking
Social Media Breakfast MSP
Your 14-24 year-old relatives