1. social media/Riley Hayes
march 13, 2009

2. social media/origins
we use this term to describe a lot of things.
perhaps too many.
photo credit:
D'Arcy
Norman

3. social media/what is it?
essentially, “social media” describes an ever-
changing set of online communication
channels, venues, and tools.

4. social media/what is it?
you will never see or use them all.
that is ok.
only a fraction of these things are relevant to
any given person or organization.

5. social media/why is it important?
social media is important because it is communal.
photo credit:
Seattle
Municipal
Archives

6. social media/why is it important?
it is important and useful because it helps people
publish content
share things
meet other people
carry on conversations
the currency of social media is
conversation and content.

7. social media/the commune rules
like any community-based activity, successfully
using social media requires active
participation, sharing, and mutual needs.
deception is fatal and greed is not cool.

8. social media/what does it look like?
social networks (facebook)
online communities (yelp)
virtual worlds (Second Life)
blogs (boingboing)
microblogging and messaging (twitter)
photo sharing (flickr)
video sharing (YouTube)
wikis (Wikipedia)

9. example 1/Learnmore

10. example 2/3M PSD

11. Example 3/New Tactics

12. example 4/AXE

13. my role/a thoughtful approach
the right plan can help companies to participate
and experience digital influence through
social media.
in today’s online marketplace, as in the physical one,
influence is neither purchased nor sold –
it is earned through
the relationships you build,
the company you keep, and
the conversations you inspire.

14. phase 1/awareness + insight
take a broad look at the activities occurring in
numerous venues (blogs, online
communities, etc.), locate the relevant
conversations and participants, and analyze
them with your business objectives in mind.
learn about what is happening.

15. phase 2/smart planning
create a pragmatic, integrated road map for
your social media effort, which outlines
business objectives
critical roles
timelines
expectations
measurable outcomes
pitfalls (legal department?)

16. phase 3/participate, fully
join or create the conversations that further your
objectives, and those of your customers. this also
includes market testing, whereby you ask the
community to provide feedback about what you’re
sharing.
it must be a dedicated effort that reflects your DNA.

17. phase 4/integration
the success of your social media initiative
depends on other efforts to deepen and
strengthen offline relationships.
connect your digital efforts to other activities.
this ensures synergy and efficiency.

18. to begin/experiment internally
start a twitter account
join facebook
share your work on flickr (Creative Commons!)
use slideshare
start blogging
create a company wiki
brainstorm with clients.
call me. seriously.

19. further reading/the innovators
mashable.com
Joseph Jaffe
Chris Brogan

20. thank you/mark holterhaus
mobile: 763 229 2995
twitter: mholterhaus
skype: mholterhaus
email: mholterhaus@gmail.com
blog: HOUSEKEPT