Are you planning on making updates more than once a month?
Do you ever have time sensitive updates that require immediate publishing?
Are you comfortable paying more upfront but saving money on hourly updates over time?
The CMO Guide to Headless CMS for B2B SaaS & Tech Companies.pdf
Why you need a CMS
1.
2. WHAT IS A CONTENT MANAGEMENT SYSTEM (CMS)?
A Content Management System (CMS) is a web-based program or application that
allows you to create, edit and manage your website content.
3. WHAT IS IT REALLY?
It allows web people to get out of the way and for content creators to contribute to
their sites
It free up content people up to create and disseminate great content and web people
to focus on developing their sites not positing updates while ensuring the
standards
A web designer can create a custom design for you and then integrate it as a “theme”
or “template” for the CMS being used
4. HOW CAN A CMS HELP?
With a Content Management System, you as a client can make updates to your own
website without the need to call a “web guy”
Usually we get clients who ask for a CMS because they have finally become tired of
their web guy taking way too long to make simple text changes to their website
With the right CMS and the proper instruction from your web developer, your CMS
should be very simple to use and make updates to content yourself
5.
6. Are you planning on making updates
more than once a month?
Do you ever have time sensitive
updates that require immediate
publishing?
Are you comfortable paying more
upfront but saving money on
hourly updates over time?
7. WHY YOU NEED A CMS - IDENTIFY THE NEED
Time since last update
Lack of support
Out of date / in accurate information
Webmaster bottleneck
Site wide changes are tedious
8. WHY YOU NEED A CMS
Separation of presentation and content
Design can be changed without touching the content
Content is structured and managed
Content is stored as structured data
Users are managed
Limited access and roles
Content is dynamic
Allows you to have the site display content based on content data
or user data (think: news or events listings)
10. CMS MYTHS
CMSs are not free
CMSs are not turn key
CMSs are not a replacement for web
people
CMSs are not a silver bullet
CMSs don’t fix personnel / personal
problems
CMSs don’t create content or magically
update it
CMSs will not fix your flawed process