NFPA Technical Staff Training Module 14
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NFPA Technical Staff Training Module 14
- 1. NFPA Technical Staff Training Module 14 – Media Contact Training
- 21. Social Media
- 24. Blogs
- 27. RSS
- 28. RSS The “old” way of surfing the Web
- 29. RSS The “ RSS ” way of surfing the Web
- 32. Audio Examples:
- 35. Video Video clips on our Web site or blogs help us tell a story or make a point . From NFPA’s 2008 conference blog
- 36. Video Our most-watched videos on YouTube. Posted: Nov. 2007 Views: 77,727 Posted: June 2007 Views: 36,000
- 37. Social Media “ The media world has changed more in the last five years than it has in the last 50, and it will continue to change at that rate again in the next five years.” - Wenda Harris Millard Martha Stewart Living Omnimedia
- 40. Questions
Notas do Editor
- On 21 July 1991, the Greek oil tanker Kirki lost its bow off the coast of Western Australia after the vessel encountered rough seas and heavy swell. The damaged bow section broke off resulting 20,000 metric tons of crude oil to spill which then caught fire. The ship was a total constructive loss.
- Just having “just” a corporate web site is not enough any more. Not abandoning traditional methods of communication, but need to be in the game Social media is about ordinary people taking control of the world around them and finding creative ways to bring their voices together to get what they want. Gone are days where companies can “sit back and watch”. A determining factor in a company’s success is going to be increasingly measured by how they interact with their customers, ask for feedback, and be part of the conversation. Do just a little bit of searching on the Web, you’re going to find conversations about NFPA. These conversations are happening and companies need to decide if they’re going to play or they’re going to ignore this technology. It is clear that we’ll never go back to the days when we or any other company get to completely control our messages through the channels that we select. Social media means that we have to give up some control.
- Communications strategy firm CONE: http://www.coneinc.com/content1182 Companies should: use social networks to solve their problems (43 percent). solicit feedback on their products and services (41 percent) via social media. develop new ways for consumers to interact with their brand (37 percent) through social media. market to consumers (25 percent) using social media
- RSS (Really Simple Syndication) is a format for delivering regularly changing web content . Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by getting the latest content from the sites you are interested in. You save time by not needing to visit each site individually.
- This is the OLD way of surfing the web: This is you and these are your favorite web sites. You log onto your computer and you’re looking for something new. Favorite blogs. Is there anything new there? Nope Favorite news sites. Anything new there? Nope. And every time you look for something new and it’s not there, you’ve wasted valuable time.
- This is the new RSS way of surfing the web: Take the arrows and turn them the other way. Which means that the new content on your favorite blogs and your favorite news sites comes to you instead. So what RSS can do is set up a single home, where new content from all of your favorite web sites comes to you
- Gives NFPA the ability to spread and reinforce our messages wider than ever before In many cases, it’s easier to “show” than to “tell” Videos are interesting – look at the phenomenal success of YouTube. Helps NFPA put a face/personality to a story
- How we use video: Embedding videos in Web articles: Hindenburg http://www.nfpa.org/OnlineJournalDetail.asp?itemID=39647&src=NFPAJournal Lake View School Fire http://www.nfpa.org/publicJournalDetail.asp?categoryID=1673&itemID=40210&src=NFPAJournal