Cost, Reach and Engagement

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Presentation given at the JISC Winter Fayre in Edinburgh on 25th February 2011. The presentation looks at the growing influence of social networking sites in course and resource discovery/promotion. More information here http://mashe.hawksey.info/2011/03/value-of-recommendation/

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Cost, Reach and Engagement #jiscwf #n2 Cost, Reach and Engagement CREATE, Reach and Engage Martin Hawksey or @mhawksey e-Learning Advisor (Higher Education) http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning

Slides are available from http://slidesha.re/esO0Mn Links for this presentation are bundled at http://bit.ly/jiscwf-n2← case sensitive If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey) Cost, Reach and Engagement #jiscwf #n2

History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 First Web Server from Wikimedia Commons

History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 Archie By DavidDMuir

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Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90

Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90

Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52

Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52 Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/

How can I recommend courses at your institution? Cost, Reach and Engagement #jiscwf #n2

How can I recommend resources on your course? Cost, Reach and Engagement #jiscwf #n2

Ways to enable recommendation Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/ Use a share button service like ShareThisAddToAny Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1 Cost, Reach and Engagement #jiscwf #n2

Google Social Search Cost, Reach and Engagement #jiscwf #n2

Thank you! Questions? Cost, Reach and Engagement #jiscwf #n2

mhawksey@rsc-ne-scotland.ac.uk @mhawksey RSC MASHehttp://bit.ly/mashe Cost, Reach and Engagement #jiscwf #n2

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Cost, Reach and Engagement

1. Cost, Reach and Engagement #jiscwf #n2 Cost, Reach and Engagement CREATE, Reach and Engage Martin Hawksey or @mhawksey e-Learning Advisor (Higher Education) http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning

2. Slides are available from http://slidesha.re/esO0Mn Links for this presentation are bundled at http://bit.ly/jiscwf-n2← case sensitive If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey) Cost, Reach and Engagement #jiscwf #n2

3. History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 First Web Server from Wikimedia Commons

4. History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 Archie By DavidDMuir

5. Cost, Reach and Engagement #jiscwf #n2

6. Recommendation Cost, Reach and Engagement #jiscwf #n2

7. Cost, Reach and Engagement #jiscwf #n2

8. Cost, Reach and Engagement #jiscwf #n2

9. Cost, Reach and Engagement #jiscwf #n2

10. Cost, Reach and Engagement #jiscwf #n2

11. Cost, Reach and Engagement #jiscwf #n2 $2.34

12. Cost, Reach and Engagement #jiscwf #n2 $2.34

13. Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90

14. Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90

15. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90

16. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90

17. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52

18. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52 Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/

19. How can I recommend courses at your institution? Cost, Reach and Engagement #jiscwf #n2

20. How can I recommend resources on your course? Cost, Reach and Engagement #jiscwf #n2

21. Ways to enable recommendation Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/ Use a share button service like ShareThisAddToAny Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1 Cost, Reach and Engagement #jiscwf #n2

22. Google Social Search Cost, Reach and Engagement #jiscwf #n2

23. Thank you! Questions? Cost, Reach and Engagement #jiscwf #n2

24. mhawksey@rsc-ne-scotland.ac.uk @mhawksey RSC MASHehttp://bit.ly/mashe Cost, Reach and Engagement #jiscwf #n2

Editor's Notes

Archie is a tool for indexing FTP archives, allowing people to find specific files. It is considered to be the first Internet search engine.[1] The original implementation was written in 1990 by Alan Emtage, Bill Heelan, and J. Peter Deutsch, then students at McGill University inMontreal.
Google's PageRank method

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