Michael Hanley

Indianapolis United States

Director, Institute for Mobile Media Research

Education

Michael Hanley is an Associate Professor of Advertising in the Department of Journalism at Ball State University at Muncie. He teaches mobile marketing, advertising, branding, media planning and buying, and mass media research. His personal research focus is mobile marketing and advertising. He is recognized as one of the leading academic mobile marketing researchers in the U.S. His accomplishments include:  Editor-in-Chief of the International Journal of Mobile Marketing  Co-Chair of the Mobile Marketing Association’s Academic Outreach Committee  Co-Recipient of the Mobile Marketing Association’s 2007 Award for Overall Excellence  Author of a book, and several book ch...