Presentatie #nmd2010 inleiding marco derksen def

1. Marketing in the digital ageIt’s all about socialising, sharing and creating Marco Derksen Juni 2010

2. Marketing in the digital ageDefinitie van marketing Philip Kottler: (...) Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communication and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (...)

3. Marketing in the digital ageDefinitie van marketing Advertising: Roepen dat je het goed doet Marketing: Zorgen dat je het goed doet PR: Zorgen dat anderen roepen dat je het goed doet

4. Marketing in the digital ageMarketingmix Jerome McCarthy’s 4 P’s:

5. Marketing in the digital ageThe past, present and future of media

6. Marketing in the digital ageInternetgebruik in Nederland Bron: Trendbox /STIR

7. 12 Internet TV 10 Radio Magazines 8 Newspapers 6 4 2 0 16-18 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+ (leeftijd) Marketing in the digital ageMediaconsumptie (gem. Aantal uur/wk) Bron: Forrester

8. Marketing in the digital ageDigital ad spend 2009 (Europe) Bron: IAB Europe

9. Marketing in the digital ageDigital ad spend 2009 (Europe) Bron: IAB Europe

10. Marketing in the digital ageDigital ad spend 2009 (Europe) Bron: IAB Europe

11. Marketing in the digital ageDigital ad spend 2009 (Europe) Bron: IAB Europe

12. Marketing in the digital ageShift to performanced based Klantwaarde? Cost-per-action (CPA) Cost-per-sale (CPS) Cost-per-click (CPC) Cost-per-mille (CPM)

13. Marketing in the digital ageShift to social media Bron: Forrester

14. Marketing in the digital ageShift to mobile internet Bron: Morgan Stanley 2010

15. Marketing in the digital ageMedia Time Spent vs Ad Spend Still Out of Whack Bron: Morgan Stanley 2010

16. Marketing in the digital ageWelke middelen zet ik in en voor welke doelstellingen? Bron: E-consultancy

17. Marketing in the digital ageProgramma Ochtend: E-mail marketing Sander van der Blonk, RapidSugar Online advertising Phileas Fox, Adfactor Affiliate marketing Remko Nugteren, TradeDoubler Zoekmachine marketing Maurits van Eeghen, Traffic4u

18. Marketing in the digital ageProgramma Middag: Mobile marketing Naos Wilbrink, aFrogleap Social media marketing Polle de Maagt, Boondoggle E-business Iskander Smit, Info.nl Online video Remco Bron, Yubby Online PR Jan Willem Alphenaar, DSBtheMovie.nl Enterprise 2.0 René van den Bos, DigiRedo

19. Marketing in the digital ageMarketingfacts Jaarboek 2010