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Current Business Model
For Downloadable
Mobile Applications
NOKIA
NokiaNokia PreminetPreminet
The Business Opportunity for Mobile ComponentsThe Business Opportunity for Mobile Components
140+140+ operators with deplo...
Java is the leading mobileJava is the leading mobile
Application Development EnvironmentApplication Development Environmen...
OSGi Enables a new SegmentOSGi Enables a new Segment
Middleware the next frontier for Mobile…
• Middleware business is hug...
Mobile Content Current Business EnvironmentMobile Content Current Business Environment
Preminet Solution
Bringing Content ...
Complexity
Billing and Content
Delivery Services
Content Developer
Relationships
Attractive Business
Model and Simple
Cont...
PreminetPreminet Solution OverviewSolution Overview
Master Catalog
Master Catalog
Improved Content
Discovery
Portals: SMS,...
Content SourcingContent Sourcing
–– Global base of developersGlobal base of developers
–– Developers screened andDeveloper...
Preminet Master CataloguePreminet Master Catalogue
Content OfferingContent Offering (February 2005)(February 2005)
•• Curr...
Preminet Solution
Preminet Service Delivery PlatformPreminet Service Delivery Platform
•• The hosted content delivery plat...
Text ‘RAY’ to
12345
SMS Storefront
Preminet
Purchasing ClientWAP Storefront Web Storefront
Content
Mobile Content Discover...
Preminet Purchasing ClientPreminet Purchasing Client
Benefits For The OperatorBenefits For The Operator
•• 100% operator b...
Easy Content Purchasing ProcessEasy Content Purchasing Process
for Endfor End--UsersUsers
Discover Preview
Purchase Instal...
Business ModelBusiness Model
Nokia will continue to drive the
Mobile Ecosystem providing new
opportunities for the next
ge...
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The Business Case for the Mobile Ecosystem - Jon Bostrom, Co-Chair OSGi Alliance Mobile Expert Group; Chief Architect Java, Nokia

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OSGi World Congress 2005

Publicada em: Tecnologia
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The Business Case for the Mobile Ecosystem - Jon Bostrom, Co-Chair OSGi Alliance Mobile Expert Group; Chief Architect Java, Nokia

  1. 1. Current Business Model For Downloadable Mobile Applications NOKIA NokiaNokia PreminetPreminet
  2. 2. The Business Opportunity for Mobile ComponentsThe Business Opportunity for Mobile Components 140+140+ operators with deployed Java services *operators with deployed Java services * 708 million+708 million+ mobile Java devices installed base **mobile Java devices installed base ** 635+635+ mobile Java device models on the market *mobile Java device models on the market * 3232 mobile device vendors using Java *mobile device vendors using Java * 45,000+45,000+ mobile Java applications on the market ***mobile Java applications on the market *** ~23 million~23 million mobile Java downloads globally, per month ****mobile Java downloads globally, per month **** 5000+5000+ S60 Java SDK downloads in FN, per month *****S60 Java SDK downloads in FN, per month *****
  3. 3. Java is the leading mobileJava is the leading mobile Application Development EnvironmentApplication Development Environment 0 200 400 600 800 1000 1200 1400 1600 2001 Global installed base millions 2002 2003 2004E 2005E Handsets total PCs Java handsets Brew handsets0 200 400 600 800 1000 1200 1400 1600 2001 Global installed base millions 2002 2003 2004E 2005E Handsets total PCs Java handsets Brew handsets Key message in 2002Key message in 2002 JavaOneJavaOne:: ““We will put Java inWe will put Java in every pocketevery pocket”” ...done....done. Key message in 2005Key message in 2005 JavaOneJavaOne:: ““We will put Java serverWe will put Java server in every pocketin every pocket”” ...working on it......working on it...
  4. 4. OSGi Enables a new SegmentOSGi Enables a new Segment Middleware the next frontier for Mobile… • Middleware business is huge! • Mobile middleware is the next frontier • Mobile Applications based on middleware will be more competitive • End to End Middleware solutions offer new business opportunities
  5. 5. Mobile Content Current Business EnvironmentMobile Content Current Business Environment Preminet Solution Bringing Content Developers and Operators Together with the Services and Tools Allowing Rapid and Easy Deployment of Data Services Preminet Solution Bringing Content Developers and Operators Together with the Services and Tools Allowing Rapid and Easy Deployment of Data Services Forum Nokia Largest Worldwide Mobile Developer Program ~ 1,700,000 developers Forum Nokia Largest Worldwide Mobile Developer Program ~ 1,700,000 developers Most mobile applications have been developed using Forum Nokia tools and based on the S40 Java Platform Nokia Customers Nokia Provides Services to the Majority of Operators Worldwide Nokia Maintains a Greater than 30% Market Share in Worldwide Handset Sales Nokia Customers Nokia Provides Services to the Majority of Operators Worldwide Nokia Maintains a Greater than 30% Market Share in Worldwide Handset Sales Nokia Provides Worldwide Distribution for Developers through Our Existing Customer Base
  6. 6. Complexity Billing and Content Delivery Services Content Developer Relationships Attractive Business Model and Simple Contractual Framework Challenges in the Mobile EcosystemChallenges in the Mobile Ecosystem Preminet Solution Content Support for All Handsets Content Discovery Methods
  7. 7. PreminetPreminet Solution OverviewSolution Overview Master Catalog Master Catalog Improved Content Discovery Portals: SMS, WAP, Web Preminet Purchasing Client Rich Content Sourcing Content Aggregators Developers Verification Operator’s Own Content Preminet Service Delivery Platform SDP Operators Existing SDP SDP Option
  8. 8. Content SourcingContent Sourcing –– Global base of developersGlobal base of developers –– Developers screened andDevelopers screened and supported by Nokiasupported by Nokia –– Content can be sourced inContent can be sourced in specific languages (e.g. Spanishspecific languages (e.g. Spanish content)content) –– ““Java VerifiedJava Verified”” && ““SymbianSymbian SignedSigned”” contentcontent –– Premium & branded contentPremium & branded content –– Regular updatesRegular updates –– Operators can request specificOperators can request specific contentcontent •• The best developers from the worldThe best developers from the world’’s best mobile developer program:s best mobile developer program: Master CatalogMaster Catalog Master CatalogMaster CatalogMaster Catalog ImprovedContent DiscoveryImprovedContent Discovery Portals:SMS,WAP,WebPortals:SMS,WAP,Web Preminet PurchasingClientPreminet PurchasingClient RichContent Sourcing RichContent Sourcing Content Aggregators Developers Verification Operator’s OwnContent Preminet Service Delivery Platform Preminet Service Delivery Platform SDPSDP OperatorsExisting SDP OperatorsExisting SDP SDPSDP Option
  9. 9. Preminet Master CataloguePreminet Master Catalogue Content OfferingContent Offering (February 2005)(February 2005) •• Current content categories:Current content categories: –– Graphics & Themes (Graphics & Themes (11081108 items):items): black & white graphics,black & white graphics, colourcolour wallpapers, colour screensavers andwallpapers, colour screensavers and UI themesUI themes –– RingtonesRingtones (>(> 35003500 items):items): monophonic tones, polyphonic tones,monophonic tones, polyphonic tones, true tonestrue tones –– Java (257 items):Java (257 items): games, instantgames, instant messaging, travelmessaging, travel quidesquides, etc., etc. –– SymbianSymbian (49 items):(49 items): fun, personalfun, personal productivity applications, etc.productivity applications, etc. –– VideoVideo: clips & streaming (Q1: clips & streaming (Q1 ’’05)05) ––Future OSGi based ContentFuture OSGi based Content ••Middleware solutionsMiddleware solutions ••Advanced User applicationsAdvanced User applications ••End to End solutionsEnd to End solutions Master CatalogMaster Catalog Master CatalogMaster CatalogMaster Catalog ImprovedContent DiscoveryImprovedContent Discovery Portals:SMS,WAP,WebPortals:SMS,WAP,Web Preminet PurchasingClientPreminet PurchasingClient RichContent Sourcing RichContent Sourcing Content Aggregators Developers Verification Operator’s OwnContent Preminet Service Delivery Platform Preminet Service Delivery Platform SDPSDP OperatorsExisting SDP OperatorsExisting SDP SDPSDP Option PremiumQualityContent ••Premium content from global pool of developers and media companiPremium content from global pool of developers and media companieses
  10. 10. Preminet Solution Preminet Service Delivery PlatformPreminet Service Delivery Platform •• The hosted content delivery platform is anThe hosted content delivery platform is an ideal offering for operators whoideal offering for operators who A.A. May wish to outsource their contentMay wish to outsource their content delivery system to reduce both CAPEXdelivery system to reduce both CAPEX and OPEX and/or for scalability reasonsand OPEX and/or for scalability reasons B.B. DonDon’’t yet have a solutiont yet have a solution •• Manages the complete content lifecycleManages the complete content lifecycle •• Minimizes operator resource needs forMinimizes operator resource needs for content management and platformcontent management and platform operationoperation •• Low setLow set--up feeup fee •• Rapid deploymentRapid deployment •• OMA Compliant (OSGi MEG Compatible)OMA Compliant (OSGi MEG Compatible)
  11. 11. Text ‘RAY’ to 12345 SMS Storefront Preminet Purchasing ClientWAP Storefront Web Storefront Content Mobile Content Discovery MethodsMobile Content Discovery Methods Operator A MasterCatalogMasterCatalog Master CatalogMaster CatalogMaster Catalog ImprovedContent DiscoveryImprovedContent Discovery Portals:SMS,WAP,WebPortals:SMS,WAP,Web Preminet PurchasingClientPreminet PurchasingClient RichContent Sourcing RichContent Sourcing Content Aggregators Developers Verification Operator’s OwnContent Preminet Service Delivery Platform Preminet Service Delivery Platform SDPSDP OperatorsExisting SDP OperatorsExisting SDP SDPSDP Option Customizable Content Service OSGi Service (Possible Development)
  12. 12. Preminet Purchasing ClientPreminet Purchasing Client Benefits For The OperatorBenefits For The Operator •• 100% operator branded100% operator branded •• Complementary to other discovery mechanismsComplementary to other discovery mechanisms •• Free of charge for the operatorFree of charge for the operator •• Easy service discovery increases ARPU andEasy service discovery increases ARPU and reduces churnreduces churn •• Supports multiple cataloguesSupports multiple catalogues •• Enables flexible payment and business modelsEnables flexible payment and business models Supports all operators existing and new content MasterCatalogMasterCatalog Master CatalogMaster CatalogMaster Catalog ImprovedContent DiscoveryImprovedContent Discovery Portals:SMS,WAP,WebPortals:SMS,WAP,Web Preminet PurchasingClientPreminet PurchasingClient RichContent Sourcing RichContent Sourcing Content Aggregators Developers Verification Operator’s OwnContent Preminet Service Delivery Platform Preminet Service Delivery Platform SDPSDP OperatorsExisting SDP OperatorsExisting SDP SDPSDP Option
  13. 13. Easy Content Purchasing ProcessEasy Content Purchasing Process for Endfor End--UsersUsers Discover Preview Purchase Install, Upgrade MasterCatalogMasterCatalog Master CatalogMaster CatalogMaster Catalog ImprovedContent DiscoveryImprovedContent Discovery Portals:SMS,WAP,WebPortals:SMS,WAP,Web Preminet PurchasingClientPreminet PurchasingClient RichContent Sourcing RichContent Sourcing Content Aggregators Developers Verification Operator’s OwnContent Preminet Service Delivery Platform Preminet Service Delivery Platform SDPSDP OperatorsExisting SDP OperatorsExisting SDP SDPSDP Option OSGi based content delivery service Could provide enhanced capabilities!
  14. 14. Business ModelBusiness Model Nokia will continue to drive the Mobile Ecosystem providing new opportunities for the next generation of content developers. As we move into the era of component middleware and advanced Java applications in the Mobile Space the industry will continue to grow

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