2. The Business Opportunity for Mobile ComponentsThe Business Opportunity for Mobile Components
140+140+ operators with deployed Java services *operators with deployed Java services *
708 million+708 million+ mobile Java devices installed base **mobile Java devices installed base **
635+635+ mobile Java device models on the market *mobile Java device models on the market *
3232 mobile device vendors using Java *mobile device vendors using Java *
45,000+45,000+ mobile Java applications on the market ***mobile Java applications on the market ***
~23 million~23 million mobile Java downloads globally, per month ****mobile Java downloads globally, per month ****
5000+5000+ S60 Java SDK downloads in FN, per month *****S60 Java SDK downloads in FN, per month *****
3. Java is the leading mobileJava is the leading mobile
Application Development EnvironmentApplication Development Environment
0
200
400
600
800
1000
1200
1400
1600
2001
Global installed base millions
2002 2003 2004E 2005E
Handsets
total
PCs
Java
handsets
Brew
handsets0
200
400
600
800
1000
1200
1400
1600
2001
Global installed base millions
2002 2003 2004E 2005E
Handsets
total
PCs
Java
handsets
Brew
handsets
Key message in 2002Key message in 2002
JavaOneJavaOne::
““We will put Java inWe will put Java in
every pocketevery pocket””
...done....done.
Key message in 2005Key message in 2005
JavaOneJavaOne::
““We will put Java serverWe will put Java server
in every pocketin every pocket””
...working on it......working on it...
4. OSGi Enables a new SegmentOSGi Enables a new Segment
Middleware the next frontier for Mobile…
• Middleware business is huge!
• Mobile middleware is the next frontier
• Mobile Applications based on middleware will be
more competitive
• End to End Middleware solutions offer new
business opportunities
5. Mobile Content Current Business EnvironmentMobile Content Current Business Environment
Preminet Solution
Bringing Content Developers and
Operators Together with the
Services and Tools Allowing Rapid
and Easy Deployment of
Data Services
Preminet Solution
Bringing Content Developers and
Operators Together with the
Services and Tools Allowing Rapid
and Easy Deployment of
Data Services
Forum Nokia
Largest Worldwide
Mobile Developer
Program
~ 1,700,000 developers
Forum Nokia
Largest Worldwide
Mobile Developer
Program
~ 1,700,000 developers
Most mobile
applications have
been developed
using Forum
Nokia tools and
based on the S40
Java Platform
Nokia Customers
Nokia Provides Services to the
Majority of Operators Worldwide
Nokia Maintains a Greater than
30% Market Share in Worldwide
Handset Sales
Nokia Customers
Nokia Provides Services to the
Majority of Operators Worldwide
Nokia Maintains a Greater than
30% Market Share in Worldwide
Handset Sales
Nokia Provides
Worldwide
Distribution for
Developers
through Our
Existing Customer
Base
6. Complexity
Billing and Content
Delivery Services
Content Developer
Relationships
Attractive Business
Model and Simple
Contractual Framework
Challenges in the Mobile EcosystemChallenges in the Mobile Ecosystem
Preminet Solution
Content Support for
All Handsets
Content Discovery
Methods
8. Content SourcingContent Sourcing
–– Global base of developersGlobal base of developers
–– Developers screened andDevelopers screened and
supported by Nokiasupported by Nokia
–– Content can be sourced inContent can be sourced in
specific languages (e.g. Spanishspecific languages (e.g. Spanish
content)content)
–– ““Java VerifiedJava Verified”” && ““SymbianSymbian
SignedSigned”” contentcontent
–– Premium & branded contentPremium & branded content
–– Regular updatesRegular updates
–– Operators can request specificOperators can request specific
contentcontent
•• The best developers from the worldThe best developers from the world’’s best mobile developer program:s best mobile developer program:
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
ImprovedContent DiscoveryImprovedContent Discovery
Portals:SMS,WAP,WebPortals:SMS,WAP,Web
Preminet PurchasingClientPreminet PurchasingClient
RichContent
Sourcing
RichContent
Sourcing
Content
Aggregators
Developers
Verification
Operator’s
OwnContent
Preminet Service
Delivery
Platform
Preminet Service
Delivery
Platform
SDPSDP
OperatorsExisting
SDP
OperatorsExisting
SDP
SDPSDP
Option
9. Preminet Master CataloguePreminet Master Catalogue
Content OfferingContent Offering (February 2005)(February 2005)
•• Current content categories:Current content categories:
–– Graphics & Themes (Graphics & Themes (11081108
items):items): black & white graphics,black & white graphics, colourcolour
wallpapers, colour screensavers andwallpapers, colour screensavers and
UI themesUI themes
–– RingtonesRingtones (>(> 35003500 items):items):
monophonic tones, polyphonic tones,monophonic tones, polyphonic tones,
true tonestrue tones
–– Java (257 items):Java (257 items): games, instantgames, instant
messaging, travelmessaging, travel quidesquides, etc., etc.
–– SymbianSymbian (49 items):(49 items): fun, personalfun, personal
productivity applications, etc.productivity applications, etc.
–– VideoVideo: clips & streaming (Q1: clips & streaming (Q1 ’’05)05)
––Future OSGi based ContentFuture OSGi based Content
••Middleware solutionsMiddleware solutions
••Advanced User applicationsAdvanced User applications
••End to End solutionsEnd to End solutions
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
ImprovedContent DiscoveryImprovedContent Discovery
Portals:SMS,WAP,WebPortals:SMS,WAP,Web
Preminet PurchasingClientPreminet PurchasingClient
RichContent
Sourcing
RichContent
Sourcing
Content
Aggregators
Developers
Verification
Operator’s
OwnContent
Preminet Service
Delivery
Platform
Preminet Service
Delivery
Platform
SDPSDP
OperatorsExisting
SDP
OperatorsExisting
SDP
SDPSDP
Option
PremiumQualityContent
••Premium content from global pool of developers and media companiPremium content from global pool of developers and media companieses
10. Preminet Solution
Preminet Service Delivery PlatformPreminet Service Delivery Platform
•• The hosted content delivery platform is anThe hosted content delivery platform is an
ideal offering for operators whoideal offering for operators who
A.A. May wish to outsource their contentMay wish to outsource their content
delivery system to reduce both CAPEXdelivery system to reduce both CAPEX
and OPEX and/or for scalability reasonsand OPEX and/or for scalability reasons
B.B. DonDon’’t yet have a solutiont yet have a solution
•• Manages the complete content lifecycleManages the complete content lifecycle
•• Minimizes operator resource needs forMinimizes operator resource needs for
content management and platformcontent management and platform
operationoperation
•• Low setLow set--up feeup fee
•• Rapid deploymentRapid deployment
•• OMA Compliant (OSGi MEG Compatible)OMA Compliant (OSGi MEG Compatible)
11. Text ‘RAY’ to
12345
SMS Storefront
Preminet
Purchasing ClientWAP Storefront Web Storefront
Content
Mobile Content Discovery MethodsMobile Content Discovery Methods
Operator
A
MasterCatalogMasterCatalog
Master CatalogMaster CatalogMaster Catalog
ImprovedContent DiscoveryImprovedContent Discovery
Portals:SMS,WAP,WebPortals:SMS,WAP,Web
Preminet PurchasingClientPreminet PurchasingClient
RichContent
Sourcing
RichContent
Sourcing
Content
Aggregators
Developers
Verification
Operator’s
OwnContent
Preminet Service
Delivery
Platform
Preminet Service
Delivery
Platform
SDPSDP
OperatorsExisting
SDP
OperatorsExisting
SDP
SDPSDP
Option
Customizable Content
Service
OSGi Service
(Possible Development)
12. Preminet Purchasing ClientPreminet Purchasing Client
Benefits For The OperatorBenefits For The Operator
•• 100% operator branded100% operator branded
•• Complementary to other discovery mechanismsComplementary to other discovery mechanisms
•• Free of charge for the operatorFree of charge for the operator
•• Easy service discovery increases ARPU andEasy service discovery increases ARPU and
reduces churnreduces churn
•• Supports multiple cataloguesSupports multiple catalogues
•• Enables flexible payment and business modelsEnables flexible payment and business models
Supports all operators existing and new content
MasterCatalogMasterCatalog
Master CatalogMaster CatalogMaster Catalog
ImprovedContent DiscoveryImprovedContent Discovery
Portals:SMS,WAP,WebPortals:SMS,WAP,Web
Preminet PurchasingClientPreminet PurchasingClient
RichContent
Sourcing
RichContent
Sourcing
Content
Aggregators
Developers
Verification
Operator’s
OwnContent
Preminet Service
Delivery
Platform
Preminet Service
Delivery
Platform
SDPSDP
OperatorsExisting
SDP
OperatorsExisting
SDP
SDPSDP
Option
13. Easy Content Purchasing ProcessEasy Content Purchasing Process
for Endfor End--UsersUsers
Discover Preview
Purchase Install, Upgrade
MasterCatalogMasterCatalog
Master CatalogMaster CatalogMaster Catalog
ImprovedContent DiscoveryImprovedContent Discovery
Portals:SMS,WAP,WebPortals:SMS,WAP,Web
Preminet PurchasingClientPreminet PurchasingClient
RichContent
Sourcing
RichContent
Sourcing
Content
Aggregators
Developers
Verification
Operator’s
OwnContent
Preminet Service
Delivery
Platform
Preminet Service
Delivery
Platform
SDPSDP
OperatorsExisting
SDP
OperatorsExisting
SDP
SDPSDP
Option
OSGi based content delivery service
Could provide enhanced capabilities!
14. Business ModelBusiness Model
Nokia will continue to drive the
Mobile Ecosystem providing new
opportunities for the next
generation of content developers.
As we move into the era of
component middleware and
advanced Java applications in
the Mobile Space the industry will
continue to grow
