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FEMA Social Media
Training: Beginner Course
What is Social Media and How Can I Use It?
DHS FEMA
Office of External Affairs
January 25, 2011
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Today’s Objectives
At the completion of the course, participants
will be able to:
 Define social media and Web 2.0, and provide examples of
existing tools for each
 Recognize examples of how social media and Web 2.0 tools
can be used in supporting FEMA’s mission
 Describe the agency’s general policy on using social media and
Web 2.0 tools
 Identify appropriate social media and Web 2.0 tools based on
goals and objectives of work tasks
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So What are we Talking About?
The Good, the Bad and The Ugly
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The Evolution of the Web
 Website used to be developed by
trained programs using web
development software
 Now, a website can be made by
virtually anyone with a computer
and internet access
 This is called Web 2.0, which
means web-based “applications
that facilitate interactive
systemic biases, interoperability,
user-centered design, and
developing the World Wide Web”
– http://en.wikipedia.org/wiki/
Web_2.0
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Example of Then and Now
Web 1.0
Web 2.0
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Web 2.0 in Action
User-generated content Collaboration
Wikis “Web as platform”
Blogs
Web 2.0 Open APIs
Social networks
Software as a Service (SaaS)
RSS Feeds
Folksonomies Mashups
Podcasts
Ajax
“Architecture of participation”
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What is Social Media?
 Social media is a blending of
technology and social interaction for
the co-creation of value -
http://en.wikipedia.org/wiki/Social_media
– Allows for user-generated content
(pictures, videos, commenting, etc.)
– Brings common ideas and people together
virtually
– Creates community-driven
communications
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History of Social Media
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Why is Social Media Important?
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Examples of Social Media
 Facebook
 Twitter
 SharePoint
 MySpace
 Youtube
 Too many to list, so…
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The Social Media Spectrum
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The Social Media Spectrum,
Cont.
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The Social Media Spectrum,
Cont.
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Common Social Media
(at this very moment)
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Facebook
 Update Status
 Update Location
 Set Up events
 And much more…
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Twitter
 Can send a “tweet”; i.e. a
message to your network
 Can incorporate this media
with others such as
Facebook
 Can receive “tweets” via
phone texting
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You Tube
Can post video with important messages or information
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Who Is Using Social Media:
Government
 Every Department, Every Agency
 Open Government Directive
 Public/External Affairs
 Citizen Engagement
 Policy Development
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Who Is Using Social Media:
Emergency Management
 Federal, State and Local
 Primarily as mechanism to communicate with public
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Social Media’s Impact on
Communications
 Constant Communication
 Interaction and Rankings
 Information Distribution is Distributed
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Social Media Basics: Interaction, Sharing
and Privacy
http://www.myfoxdc.com/dpp/news/users-checking-in-with-gps-based-social-media-111610
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Government Social Media
Guidelines
Government mindset shift: Social Media is an ideal
way to communicate with stakeholders
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FEMA Social Media: SharePoint
 Used to share files
 Can use to assign tasking
and manage projects
 Can integrate workspaces,
such as Excel spreads sheets
from various computers
 Can hold discussion via a
message board
 And much more…
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FEMA Social Media: Facebook
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FEMA Social Media: Twitter
 Lots
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FEMA Social Media: YouTube
 Short
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FEMA Social Media: Mobile
 Engage stakeholders
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Social Media in Your Life: Do’s and Don’ts
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Do…
 Be a good citizen
– Courtesy is not dead
– Listen and communicate
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Do Not…
 Respond to discussions about FEMA
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Wrap-Up
 Key Take-Aways
– Social Media is here to stay as a primary method of
communication
– Engaging stakeholders through Social Media is critical to
the success of FEMA
– Staff should understand every communication mechanism
they use publically and privately can impact the view of
FEMA by stakeholders
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Thank You!
 Questions, Comments and Smart
Remarks
– http://www.govloop.com/group/fema
– FEMA External Affairs
– Jean-Paul Boucher
 jpboucher@corneralliance.com
 http://www.linkedin.com/in/jpboucher
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