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Mexx Canada e-commerce
• Piggy-back on Mexx Europe
  – Platform (Intershop)
  – Look & Feel (Me+xx)
    •   UX
    •   Banners
    •   Navigation
    •   Buying experience (Cart & Checkout)
  – Product enrichment (Photography & Copy)
  – Fulfilled Locally but not internally
Brand Website
• Integrate Canadian content within
  Mexx.com and localise with IP address.
• Possibility to use the jobs website of
  Europe for Canada?
• Need to keep stats for Canadian visits
  separate for Canada
• Need to offer alternate content for non-
  Flash users
Next steps
• Evaluate feasability of Piggy-backing on Mexx
  Europe for E-commerce.
    – Cost
    – Logistics
•   Define Team Structure
•   Define Goals & Budget for online Marketing
•   Research fullfilment Co. for e-commerce in N/A
•   Clarify ERP future
•   Research CRM
•   Research Customer service
e commerce

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e commerce

  • 1. Mexx Canada e-commerce • Piggy-back on Mexx Europe – Platform (Intershop) – Look & Feel (Me+xx) • UX • Banners • Navigation • Buying experience (Cart & Checkout) – Product enrichment (Photography & Copy) – Fulfilled Locally but not internally
  • 2. Brand Website • Integrate Canadian content within Mexx.com and localise with IP address. • Possibility to use the jobs website of Europe for Canada? • Need to keep stats for Canadian visits separate for Canada • Need to offer alternate content for non- Flash users
  • 3. Next steps • Evaluate feasability of Piggy-backing on Mexx Europe for E-commerce. – Cost – Logistics • Define Team Structure • Define Goals & Budget for online Marketing • Research fullfilment Co. for e-commerce in N/A • Clarify ERP future • Research CRM • Research Customer service