Keynote I gave at the #media140 Third Sector and the Real-time Web event in London on 4 February 2010.

1. Charities Staying relevant
in a wired world
@stevebridger
4 February 2010
#media140
#smwldn

2. I help charities unlearn stuff and
trust more of their own people
to participate online to support
insight, collaboration, transparency,
advocacy & philanthropy
@stevebridger

3. Can we agree on one thing?
@stevebridger

4. 1
This new stuff - let’s call it social media - is
disruptive and transformative
inside the organisation
@stevebridger

5. two things?
Can we agree on one thing?
@stevebridger

6. 2
It’s still about relationships
@stevebridger

7. @stevebridger
http://www.flickr.com/photos/ceruleandepths/1693238000/

8. “It is difficult to get a man to
understand something when
his salary depends on his not
understanding it”
Upton Sinclair
@stevebridger

9. organisational dependency on hierarchy

10. organisational dependency on hierarchy

11. “I'm convinced that eventually every
member of staff will need to have
some level of responding power and be
empowered to use social media to
communicate and build relationships
with the people around them”
@willmcinnes
@stevebridger

12. @stevebridger

13. don’t make
social media
another silo
@stevebridger

14. charity staff who
feel comfortable
participating
f conduct? tr ust the hiring
code o
decision?
supporters /
potential supporters
@stevebridger

15. aspirational transactional
challenges for traditional charities
the changing giving experience
self-
organising,
peer-to-peer, accountability
instant & scrutiny
campaigns aggregation
of small
acts
more platform
real-time connected to make
web supporters
experiences
look good regulation
social
computing focused earmarked
micro- vs
payments general funds
return on
attention
mobile
borderless
donor
global citizens
‘intimacy’ global reach
impact
reporting
donations
big online still only
contributions
still matter
permission interruption
governance
3%
Steve
Bridger
|
04.02.10
|
original
scribbly
doodle
by
@davegray
-­‐
remixed
with
permission

16. closed vs open
@stevebridger

17. Thank you... and enjoy the rest of the day
@stevebridger
http://www.flickr.com/photos/ceruleandepths/1693238000/