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Product Design & Research
1.
What you don't
notice when you don't notice it by: Vladimir Melnikov (a researcher, product and innovation manager)
2.
А BB Edward H. Adelson
3.
4.
We don't see
things as they are, we see them as we are — Anaïs Nin
5.
a self-organizing system
6.
7.
8.
9.
by Tom Stables
10.
11.
12.
Hidden needs
13.
The only important
thing about design is how it relates to people — Victor Papanek
14.
1983...
15.
20 years of evolution
16.
So what?
17.
Technology UX Classic controller evolution New context
of usage
18.
Wii Remote, 2006
19.
Consumers consume, users use, people
live — Rama Gheerawo
20.
DOUG DIETZ
21.
22.
23.
24.
25.
Research? But how?
26.
27.
http://www.meetpatrick.de/ Adapted from Hasso
Plattner Institute of Design at Stanford
28.
29.
30.
31.
HUMAN CENTERED DESIGN
TOOLKIT
32.
Jeanne Liedtka and
Tim Ogilvie http://designingforgrowthbook.com/
33.
Usability Process
34.
Problem №3
35.
36.
STA Group, http://www.stagrp.com/
37.
38.
GIJS VAN WULFEN
39.
40.
Time Depth of product understanding Conceptual design Detailed design Production and
testing Launch and promotion Support and development User research Opportunity assessment Iteration
41.
Time Product understanding Conceptual design Detailed design Development and testing Launch and promotion Support
and improvement Customer research Business analysis Iteration
42.
Time Depth of product understanding Conceptual design Detailed design Production and
testing Launch and promotion Support and development User research Opportunity assessment Iteration
43.
Time Depth of product understanding Conceptual design Detailed design Production and
testing Launch and promotion Support and development User research Opportunity assessment Iteration
44.
Research Production Evolution Activity
45.
Research Production Evolution Activity Data driven People driven Action
driven Imagination driven
46.
47.
Watch Hear Try
48.
49.
50.
Watch
51.
instagram.com/gapsight
52.
instagram.com/gapsight
53.
instagram.com/gapsight
54.
instagram.com/gapsight
55.
instagram.com/gapsight
56.
instagram.com/gapsight
57.
People ignore design that
ignores people — Frank Chimero
58.
instagram.com/gapsight
59.
instagram.com/gapsight
60.
instagram.com/gapsight
61.
62.
instagram.com/gapsight
63.
instagram.com/gapsight
64.
instagram.com/gapsight
65.
instagram.com/gapsight
66.
instagram.com/gapsight
67.
instagram.com/gapsight
68.
Hear
69.
70.
71.
Customer co-design
72.
73.
Always ask yourself: What
do I want to learn about users by making this prototype?
74.
Needs finding Solution
testing
75.
Every weapon has
a manual, I'm sure this has one, too.
76.
I’ll be back
in an hour. Don’t do anything stupid.
77.
instagram.com/gapsight
78.
instagram.com/gapsight
79.
instagram.com/gapsight
80.
Computers are to design
as microwaves are to cooking — Milton Glaser
81.
82.
83.
84.
85.
86.
You can’t experience the experience
until you experience it — Bill Moggridge
87.
88.
Designing a product
is designing a relationship — Steve Rogers
89.
90.
91.
92.
instagram.com/gapsight
93.
94.
Bo!Arrrrgh! Woof woof User Transitions
not pages!
95.
96.
97.
98.
Intermediate step
99.
100.
101.
102.
103.
104.
105.
106.
Metaphor and analogy
107.
108.
109.
110.
Shinkansen
111.
Kingfisher
112.
113.
114.
115.
JR 500 17 -
6
116.
117.
A design isn’t
finished until somebody is using it — Brenda Laurel
118.
Just one more
time
119.
Vladimir Melnikov this.is.melnikov@gmail.com instagram.com/gapsight
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