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Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards
Video
Agenda
   Application
     Marketing
     PR/Communications
     Fundraising
 Pros / Cons of Pinterest
 Case Study on UNICEF UK
Introduction
   What is Pinterest?

   Mission statement

   What does it do?
Application
   Marketing

   PR/Communications

   Fundraising
Marketing
   Targets a specific audience

   Increases social reach

   Identifies and engages influencers

   http://pinterest.com/peugeotpanama/
PR/Communications
   Showcases impact

   Community building

   Dimension

   http://pinterest.com/nwfpins/
Fundraising
   Engages donors

   Non-visual to visual

   Highlights ambassadors & celebrity
    endorsements

   http://pinterest.com/avonfoundation/pin-it-to-
    end-it/
Pros of Pinterest
   Popularity of social media
     23,525,135 unique visitors in September 2012
     Represents 17.4% of social media revenue (April,
      2012)
Pros of Pinterest
   Visually appealing and simple to use
Pros of Pinterest
   Female market
Cons of Pinterest
   Female market
Cons of Pinterest
   Copyright issues
Cons of Pinterest
   ‘Re-pinning’ loses original sources
Case Study: UNICEF UK
Effectiveness of UNICEF
           UK
   Reaches public at an emotional level through a
    personalized story of poverty

   Targets a profitable audience

   Easy to learn & even easier to share

   Successfully connects communications & fundraising
Questions?
Thank You!
References
   http://www.socialnomics.net/2012/07/24/the-marketing-case-
    for-pinterest-and-how-to-use-it-successfully/
   http://www.prweb.com/releases/2012/4/prweb9461317.html
   http://info.cocommunications.com/blog/bid/120948/Using-
    Pinterest-as-a-Nonprofit-Communications-Tool
   http://www.guardian.co.uk/world/poverty-
    matters/2012/oct/09/pinterest-povery-ngos-africa
   http://pinterest.com/AmiMusa/pins/
   http://mashable.com/2012/09/10/pinterest-unicef/
   http://www.forbes.com/sites/marketshare/2012/05/24/why-
    online-marketers-better-get-an-interest-in-pinterest-fast/

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Pinterest 1

  • 1. Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards
  • 3. Agenda  Application  Marketing  PR/Communications  Fundraising  Pros / Cons of Pinterest  Case Study on UNICEF UK
  • 4. Introduction  What is Pinterest?  Mission statement  What does it do?
  • 5. Application  Marketing  PR/Communications  Fundraising
  • 6. Marketing  Targets a specific audience  Increases social reach  Identifies and engages influencers  http://pinterest.com/peugeotpanama/
  • 7. PR/Communications  Showcases impact  Community building  Dimension  http://pinterest.com/nwfpins/
  • 8. Fundraising  Engages donors  Non-visual to visual  Highlights ambassadors & celebrity endorsements  http://pinterest.com/avonfoundation/pin-it-to- end-it/
  • 9. Pros of Pinterest  Popularity of social media  23,525,135 unique visitors in September 2012  Represents 17.4% of social media revenue (April, 2012)
  • 10.
  • 11. Pros of Pinterest  Visually appealing and simple to use
  • 12. Pros of Pinterest  Female market
  • 13. Cons of Pinterest  Female market
  • 14. Cons of Pinterest  Copyright issues
  • 15. Cons of Pinterest  ‘Re-pinning’ loses original sources
  • 17. Effectiveness of UNICEF UK  Reaches public at an emotional level through a personalized story of poverty  Targets a profitable audience  Easy to learn & even easier to share  Successfully connects communications & fundraising
  • 20. References  http://www.socialnomics.net/2012/07/24/the-marketing-case- for-pinterest-and-how-to-use-it-successfully/  http://www.prweb.com/releases/2012/4/prweb9461317.html  http://info.cocommunications.com/blog/bid/120948/Using- Pinterest-as-a-Nonprofit-Communications-Tool  http://www.guardian.co.uk/world/poverty- matters/2012/oct/09/pinterest-povery-ngos-africa  http://pinterest.com/AmiMusa/pins/  http://mashable.com/2012/09/10/pinterest-unicef/  http://www.forbes.com/sites/marketshare/2012/05/24/why- online-marketers-better-get-an-interest-in-pinterest-fast/