1. Case study: Insegnalo
Giorgio Sironi (Nest Group)

2. Description
• Service: social environment for
multimedia courses
– Guides for realizing video tutorials
– Fruition of courses
– Social network for users
• Users
– General public
– Content creators
• Actors: private initiative

3. Description
• Didactive objective
– Aid content providers in the creation
process
– Connect in a social network the users of
a course
• Business model
– Revenue from being the mediator of
premium courses

4. Browsing the website:
homepage

5. Browsing the website:
homepage
• Different steps of interaction
– Watching and sharing content
– Creation of video tutorials
– Designing of online courses
• Interactions increasing in amount of
activity
– But starting from simple steps like
joining the network
– Presenting the whole list is confusing

6. Browsing the website:
content creation guides

7. Browsing the website:
content creation guides
• Oriented to content creators
– Support for different platforms and tools
• Moodle
• Adobe
• Screenr
• Prezi
• SCORM standard
• Webinars

8. Browsing the website:
social network

9. Browsing the website:
social network
• Informal discovery of content
• Standard tools
– Newsfeed
• Customization for each user
– Profile
– Friendships
• Symmetric model
– Groups

10. Browsing the website:
example of tool (groups)

11. Browsing the website:
example of tool (groups)
• Features
– Sortable newsfeed
– Memberships
– Organized discussions
• Requires network effects to be usable
• Social tools are commoditized by modern
websites, and taken for granted

12. Browsing the website:
example of course

13. Browsing the website:
example of course

14. Browsing the website:
example of course
• Inclusion of web-based content
– YouTube
– Prezi
• Standard navigation
• Custom license (e.g. Creative Commons
vs. commercial)
• Tools dedicated to a single course
– Glossary
– Forum
– Wiki

15. Strengths & weaknesses
• Support guides for content creators is
a differentiator
• How to use the platform
• How to use production tools
• Network effects (strength or
weakness?)
• Number of users should increase
• Number of courses should increase
• Private initiative, yet to be monetized

16. Conclusions & take-aways
• A single platform to connect supply and
demand only works at a large scale
• Social tools are becoming a commodity
– Timeline
– Groups
– Comment systems