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Moving beyond the printed journal
1. Use of Scientific Digital and Social Media by the BES Journals David Gibson Editor, Journal of Ecology Workshop on Publishing Science in the Online Age British Ecological Society Annual Meeting, Sept 13th, 2011
2. Outline Jason Priem: “Todays journals are still the best scholarly communication system possible using 17th century technology!” RT @jprombouts Twitter Aug 25, 2011 The BES journals Exploiting the online environment Working with the publisher Journal initiatives
4. Exploiting the Online Environment Moving beyond print Author services Reader services Enriching the papers Marketing getting the word out Sales & readership
5. Working with our Publisher: Wiley-Blackwell Facebook fan pages Twitter feeds - @Darwin2009 YouTube content > 120 social media sites >178,000 individuals and groups Digital marketing campaigns
16. Summary Increasing use of digital and social media Journal analytics/altmetrics Enhanced marketing Author & Reader services Facebook, Twitter, blogs, podcasts, videos Data archiving
Notas do Editor
*Online only
@Darwin2009 – 167,729 followers
Digital is the most important outlet nowY-axis numbering not shown b/c of propriety infoTop of y-axis = 160,000
Visits to the BES journal homepages increased by an average of 23% compared to the same quarter previous year, from 57,864 to 64,756 and by 10%, compared with previous quarter. Max bar for JEcol = > 20,000Top of y-axis = 25,000
Tells us which papers are perceived as being relevant early on ahead of waiting for citation countsNo 1 accesses = 1,208No 10 accesses = 698
Identifying the geography of our market, spotting emerging markets, e.g., Asia21,416 visits came from 143 countries/territories
Altmetrics: measuring using other than traditional citations.
